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Life is Good

Born from the determination of two college roommates with an entrepreneurial spirit, the Life is Good brand has grown tremendously since its start in 1989. With a continued emphasis on simplicity, humor and humility, Life is Good continues to prosper and expand its collection. The main character Jake, featured on most Life is Good products, has fortunately made it to the equestrian world! Shop our selection of Life is Good t-shirts and caps for your favorite horse apparel!

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  • Free Returns On Sized Items, Click to Learn More
    SmartPak Return Policy - YouTube

    As riders and online shoppers, we know it can be tough to buy a new bridle or pair of boots without trying them on. That’s why we moved the fitting room to your living room (or barn)! From breeches to blankets, if you or your horse can try it on, you can return it, free! Just request a return with a FREE SmartPak return label from your Order History within 60 days of the purchase date. And of course, please make sure the item is in like-new condition with original packaging (we said 'fitting room', not 'war room'!).

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