Order within and have it by * in (edit)
Ship speed applies to in stock items, pending location. Does not include personalized items like engraving, embroidery, SmartPaks, or PortionPaks. Complete details on our Shipping Policies page.
SmartPaks help you take great care of your horse, so we take great care of you with SmartPerks! When you order your horse's supplements in SmartPaks, you're automatically* eligible for our FREE SmartPerks benefits, including:
  • Free ground shipping on what you want, when you want it
  • 10% off all Smartpak brand tack, apparel, and gear
  • A free Team SmartPak calendar, exclusive email offers and discounts, and more!
Learn more about SmartPerks
*At least one horse's individual SmartPaks must be over $40. Some exclusions apply.
Visit SmartPak.com/SmartPerks or call 1-800-461-8898 for details.
As a SmartPaks Subscriber, you can get free ground shipping all day, every day on just about everything we sell at SmartPak, thanks to your SmartPerks. The few add-on items we have can be shipped free by synching them with your horse's SmartPaks, shipping on a Barn Saver Shipping day, or by having a group of add-on items that total over $75.

Have a question?
Call 1-800-461-8898 or email CustomerCare@SmartPak.com anytime!
Product Image
 Rollover image to magnify

Review Snapshot

Healing Tree WOW! Whitener

Item #10281
Free Shipping Thanks To
This item may be eligible for
FREE GROUND SHIPPING


Days
  Cancel
Sign in to choose an existing horse
Order within and
have it by
Shipping to
Est. arrival times vary, with some
as soon as
Shipping to
Order within and
have it by
Shipping to
Add these items to your cart to get
your estimated arrival date.
Shipping to

As riders and online shoppers, we know it can be tough to buy a new bridle or pair of boots without trying them on. That's why we moved the fitting room to your living room (or barn)! From breeches to blankets, if you or your horse can try it on, you can return it, free! Just use the pre-paid return label included in your order within 60 days from the purchase date. And of course, please make sure the item is in like-new condition with original packaging (we said 'fitting room', not 'war room'!).

Why We Love This

Wow! Whitener is specifically formulated to “break the bond” between hair and the protein of dirt, grime, urine, feces, dust, etc. that discolors hair, manes, tails, and equine feathers.

Its natural brightening and cleaning is due to proteolytic action and optical brighteners. WOW!® Whitener may be rinsed out or left in for sustained action.

Wow! Whitener Whitens & Brightens!

Favorite Features

• Not a Bleach
• Not a Dye
• Naturally Safe
• Clean & Fresh Smelling
• Easy to Use
• No Purple Mess!
• Sustained Enzyme Action
• White On!

Sizing It Up

32 oz. Spray Bottle.

Customers Also Shopped For
Premium silk proteins bind with the skin andhair ...
Description:
Premium silk proteins bind with the skin andhair during cleansing, thereby supporting thehair structure. Herbal substances and vitamins give lasting care. Favorite Features Contains no artificial products Extracted silk proteins consist of 17 different amino acids Replenishes the hair structure. ...
Give your horse a bath with this earth-friendly ...
Description:
Give your horse a bath with this earth-friendly shampoo for a greenand squeaky clean. Coconut-derived cleansers are tough on dirt yetgentle on skin, and moisturize, soothe, nourish, and add gloss. SilkPowder derived from pure Silk Worm Cocoon, together with VegetableGlycerin, ...
Detangle and condition your horse's maneand tail with ...
Description:
Detangle and condition your horse's maneand tail with Moisture Maniac Mane andTail Detangling Infusion. Panthenol and SilkPowder derived from pure Silk WormCocoon help restore natural luminosity,retain moisture and nourish your horse'smane and tail. Organic Hemp Oil andCoconut OilSoften and smooth ...
Rich in both Hemp and Argan oils, this ...
Description:
Rich in both Hemp and Argan oils, this perfectly balanced shampoo gently cleanses and restores needed moisture to a horse's skin while leaving its coat, tail and mane thicker,Softer, healthier and more beautiful. The natural ingredients are also known to ...
When the weather doesn't permit or you don'thave ...
Description:
When the weather doesn't permit or you don'thave time for a deluxe bath treatment, bringon the waterless version of the wildly popularGreen & Squeaky Clean Deep Cleansing& Conditioning Shampoo. Together with alittle bit of elbow grease, you can get yourhorse ...
Destress and detangle your horse'stresses with this intensive ...
Description:
Destress and detangle your horse'stresses with this intensive restructuringtreatment. Coconut Oil nourishes eachstrand and penetrates deep into the hairshaft to nourish, add shine,Soften andprevent hair breakage. Stubborn tanglesand knots don't stand a chance.Sunflower Extract helps toProtect hairfrom UV rays and ...
The AgSilver Line, is now available in a ...
Description:
The AgSilver Line, is now available in a cost-effective Daily Strength formula. EquiFit utilizes silver ion technology to create an all-natural alternative for the treatment and prevention of viral, fungal and bacterial infections such as scratches, rain rot, cuts, wounds, ...
out of 5
Tell us what you think!

SmartPak customers are some of the most conscientious animal owners around. We encourage you to share your experience with the products we sell to help fellow customers to make informed choices for their animals. We do not edit these reviews in any way - they are direct customer-to-customer communication. We do monitor reviews for positive and negative feedback, and use this feedback to improve our selection as well as sharing feedback with product manufacturers to help them improve their products. Please note that we recommend consulting your vet with serious health issues.

  • Review 0
  • Votes 0
  • Discipline:
  • Expertise:
  • Product
    Experience:
  • Competitor:
Quality
Value
Palatability

Helpful?

Healing Tree WOW! Whitener is rated 4.388888888888889 out of 5 by 36.
Rated 5 out of 5 by from Can't live without it... I have a grey horse - which means daily urine/poop and grass stains. Particularly in winter, this stuff is a life saver. A couple of sprits and a rub with a cloth... and the stain is gone. It makes it so easy to stay on top of stains... my girl is really white, and stays that way. I am a multiple repeat purchaser..... and ... it smells like doughnuts!!!!
Date published: 2015-02-10
Rated 2 out of 5 by from Not what I expected Not what expected. Disappointed especially with price. I was expecting it to make hair white!!!
Date published: 2014-12-03
Rated 5 out of 5 by from Good Product. It can be very challenging to remove manure and urine stains from white hair!I found this product does a very good job and it is especially nice that it does not need to be rinsed out so can be used in any climate.
Date published: 2014-09-12
Rated 5 out of 5 by from It works!!! This is an xlnt non-toxic spot stain remover. I have a paint horse and  it cleans up those stains, when there's not time for a bath. I love all the Healing Tree products.
Date published: 2013-12-29
Rated 4 out of 5 by from I like the smell of this product, and it does help take away the green and yellow spots my gray accumulates when he goes outside. Results obviously aren't as good as just giving a bath, but for cold weather or to get rid of spots quickly before a ride it works well.
Date published: 2013-09-13
  • 2016-09-30T12:15CST
  • bvseo_cps, prod_bvrr, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_33
  • loc_en_US, sid_281, PRD, sort_mostRecent
  • clientName_SmartPak
Healthy Horses  ❤  Happy Riders