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Privacy Policy

Effective Date: February 4, 2026

This Privacy Policy describes the types of information we collect on the Sites, how we use such information and to whom and under what circumstances we may disclose it. This Privacy Policy applies only to this website (www.smartpakequine.com), our mobile sites, and our use of social media sites (collectively, the "Sites"), and any other personal information obtained when you call, email, or otherwise communicate with SmartPack Equine, LLC ("SmartEquine"). By accessing the Sites on any computer, mobile phone, tablet, or other device (collectively, "device"), making a purchase from SmartEquine, or otherwise interacting with SmartEquine, you agree to the terms of this Privacy Policy. If you do not agree to the policy, please do not use the Sites.

We may modify this Privacy Policy at any time and will post the current version on the Sites, subject to applicable law. We encourage you to periodically review our Privacy Policy to stay informed about how we are using the information we collect.

Information That You Give Us

We explain here what categories of personal information we have collected, where we got it from, the purpose, and with whom we have shared it:

Category of Personal Information Collected Source Purpose for Collection Categories of Recipients
Contact information: such as name, address, and phone number From our customers when they visit the Sites, call us, sign-up for emails or another service, or otherwise interact with us To communicate with and respond to our customers about the products we sell or the work we do for them, including verification of identity or to meet legal obligations We may share this information with select marketing, information technology, or other service providers and partners
Other identifiers: Such as your username, gender, and age From our customers To fulfill your requests for products and services and provide product information and offers that may be of interest to you Our service providers
Browsing information: such as your IP address, MAC address or other device identifier, the kind of browser or computer you use, pages and content that you visit on the Sites, what you click on, the state and country from which you access the Sites, date and time of your visit, and web pages you linked to our Sites from Our Sites and your interactions with the Sites, including through the use of cookies and other tracking technologies explained further below To evaluate usage of the Sites and improve performance and customer service; to track our advertising efforts and deliver advertising to you based on your interests; to protect the security and integrity of the Sites and our business or to meet legal obligations Our service providers who help us with fraud protection, website analytics, and advertising
Payment information: name, card issuer and card type, credit or debit card number, expiration date, CVV code, and billing address From our clients and their payment card issuers Authorizing of credit card and other financial transactions for our clients and their customers Our service providers who process payments for us—they are prohibited from using personal information for any other purposes and are contractually required to comply with all applicable laws and requirements, which include the Payment Card Industry Data Security standards
Suspected crime information: details of your identity, image, name and address, and suspected or alleged thefts, fraud, assault or other criminal behavior From crime and fraud prevention agencies, from you, from witnesses, and from the police To protect customers, the public and our business against risks and crime Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

In some jurisdictions, individuals may have the right to opt in or withdraw consent for certain uses. If you reside in such jurisdictions, you may have additional rights which are detailed below, "Your Privacy Rights."

We may also use and disclose personal information as necessary if we believe that there has been a violation of the Site's Terms of Use or of our rights or the rights of any third party; to respond to legal process (such as a search warrant, subpoena or court order) and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and in the event that our company or substantially all of its assets are acquired, your personal information may be one of the transferred assets. We may share your personal information with our affiliated companies, including Chewy, Inc. We may also disclose your personal information with your express consent. We may share aggregate and/or non-personally identifiable information about Sites' users with third parties.

Information We Collect Automatically

When you visit the Sites, we may collect certain information from you, including your Internet Protocol (IP) address, MAC address, browser type, operating system, device-identifying information, the specific web pages visited during your connection, and the domain name from which you accessed the Sites. In addition, we may collect information about your browsing behavior, such as the date and time you visit the Sites, the areas or pages of the Sites that you visit, the amount of time you spend viewing the Sites, the number of times you return to the Sites and other clickstream data.

Like many commercial websites, we analyze how visitors use our Sites through what is known as "cookie" technology or similar tracking tools. A cookie is a small text file that is placed on your computer when you access the Sites and allows us to recognize you each time you visit the Sites. We may use cookies to: (1) allow you to use the Sites without having to re-enter your username and password; (2) enhance or personalize your Site usage and shopping experience; (3) monitor Sites usage; (4) manage the Sites; and (5) improve the Sites and our products and services, including providing you with interest-based ads. For more information on our advertising, see below: "Interest-Based Advertising." If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser's help file directions. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features that are currently on our Sites, or that we may put on our Sites in the future. Note that browser-management tools for cookies are outside of our control and we cannot guarantee their effectiveness.

We may combine the information we collect through cookies, web beacons, or other technology tools with other information we have collected from you or information from other sources.

Interest-Based Advertising

We may use third-party advertising companies that use tracking technologies to serve our advertisements across the Internet. These companies may collect information about your visits to the Sites and other websites and your interaction with our advertising and other communications. These advertising companies serve ads on behalf of us and others on non-affiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your visits to the Sites and elsewhere over time. Other companies may also use such technology to advertise on our Sites.

You have the choice to tell us not to collect and use this information, and have several options:

  • You can learn more about targeted and behavioral advertising practices from participating third parties' providers by visiting http://www.networkadvertising.org. You can also opt out of this type of advertising by visiting http://optout.networkadvertising.org or http://www.aboutads.info/choices.
  • You can go to our cookie preference center by visiting Your Privacy Choices, to change the settings to opt out of collection of information used for behavioral or targeted advertising
  • You can also use the Global Privacy Control ("GPC") to signal your opt-out preference. To learn more about the GPC, please visit https://globalprivacycontrol.org. If you delete cookies or reset your device, you may need to set your preference again to ensure we continue to honor your preferred choice.

Your Privacy Rights

Depending on where you live, you may have certain rights with respect to your personal information, subject to applicable law. These rights may include:

  • Right to Know/Access. The right to know what personal information we have collected, used, disclosed and sold about you including the categories of personal information collected, how it is used and disclosed, and to access the personal information we maintain about you, subject to applicable law.
  • Right to Correction. The right to correct inaccurate personal information we have collected about you.
  • Right to Deletion. The right to request that we delete personal information we have collected about you.
  • Right to Opt Out of Sale or Sharing for Targeted or Cross-Context Behavioral Advertising. You have the right to opt out of the sale of your personal information or sharing for targeted or cross-contextual advertising. For more information, including how you can opt out of online advertising, see the above section "Interest-Based Advertising."
  • Right to Appeal. If you have concerns about our response to your rights request, including any decision regarding your privacy rights, you have the right to appeal.

If you would like to exercise any of these rights, please contact us as explained below or by email at SmartEquinePrivacy@Chewy.com.

Marketing email: You have the right to opt out of our email marketing messages by selecting the "unsubscribe" button at the bottom of our emails or by contacting us through the methods in the "Contact Us" section below. If you unsubscribe from marketing communications, you may continue to receive transactional communications, such as email or text notifications about your order status, recall information and other administrative information. Your information will remain in our database, but will be marked as inactive so you do not receive marketing materials from us.

Additional rights and disclosures applicable to California residents are described in the section titled "California Privacy Notice" below.

Verification of Requests

When you exercise these rights and submit a request to us, we may verify your identity by asking for information about your relationship with us, such as email address on file, loyalty/customer number, recent order number, or other identifiers. If we cannot verify your identity, we may deny the request.

Authorized Agents

Depending on applicable state law, you may designate an authorized agent to submit a request on your behalf. We may require proof that the authorized agent has permission to act on your behalf and may also require you to verify your identity directly. For authorized agents making a request on a consumer's behalf, download a verification form here to complete and submit the completed form together with the above request. An authorized agent's request will be denied without this form properly submitted.

Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

California Privacy Notice

This section applies only to California residents and supplements the information contained elsewhere in this Privacy Policy. It is provided to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Notice of Collection: In the twelve months preceding the effective date of this Privacy Policy, SmartEquine has collected the categories of personal information described in the section titled "Information That You Give Us," including identifiers, commercial information, Internet or other electronic network activity information, and payment-related information.

We collect this information for the business and commercial purposes described throughout this Privacy Policy. The sources from which we collect personal information and the categories of third parties with whom we disclose personal information are also described above.

Use and Disclosure of Personal Information: We use personal information for purposes such as operating our business, providing products and services, processing transactions, communicating with customers, conducting analytics, improving our services, preventing fraud, maintaining security, and complying with legal obligations.

We may disclose personal information to service providers, affiliates, advertising and analytics partners, and other third parties for business purposes consistent with this Privacy Policy.

Sale or Sharing of Personal Information: We may disclose certain personal information to third parties in a manner that may be considered a "sale" or "sharing" of personal information under California law, including disclosure for cross-context behavioral advertising.

We do not knowingly sell or share the personal information of consumers under sixteen years of age. California residents may opt out of the sale or sharing of personal information as described in this Privacy Policy.

Sensitive Personal Information: Certain personal information we collect may be considered sensitive personal information under California law. We use and disclose sensitive personal information only as permitted by California law, including to provide requested services, ensure security and integrity, prevent fraud, and comply with legal obligations.

Where applicable, California residents may have the right to limit the use and disclosure of sensitive personal information.

Your California Privacy Rights: In addition to the rights described in the "Your Privacy Rights" section above, California residents have the right to:

  • Request to know what personal information we have collected, used, disclosed, sold, or shared
  • Request access to the specific pieces of personal information we have collected about them
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to certain exceptions
  • Opt out of the sale or sharing of personal information
  • Limit the use and disclosure of sensitive personal information, where applicable
  • Not be discriminated against for exercising any California privacy rights

Exercising Your California Privacy Rights: California residents may submit a request to exercise their privacy rights by contacting us using the information provided in the "Contact Us" section below or by emailing us at SmartEquinePrivacy@Chewy.com.

We will confirm receipt of a verifiable request and respond within forty-five days, unless an extension is permitted by law. If an extension is required, we will notify you and explain the reason.

Verification of Requests: When you exercise these rights and submit a request to us, we may verify your identity by asking for information about your relationship with us, such as email address on file, loyalty/customer number, recent order number, or other identifiers. If we cannot verify your identity, we may deny the request.

Authorized Agents: California residents may designate an authorized agent to submit a request on their behalf. We may require proof that the authorized agent has permission to act on your behalf and may also require you to verify your identity directly. For authorized agents making a request on a consumer's behalf, download a verification form here to complete and submit the completed form together with the above request. An authorized agent's request will be denied without this form properly submitted.

Shine the Light: California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes by contacting us using the information provided below.

Retention of Personal Information

Personal information that we collect, access or process will be retained only as long as necessary for the fulfilment of the purposes for which it was collected, unless otherwise provided in agreements between you and SmartEquine or as required or authorized by law. Personal information that is no longer required to fulfill the identified purposes will be destroyed, erased or made de-identified.

Security

We maintain reasonable and appropriate measures designed to maintain information we collect in a secure manner. We have taken certain physical, electronic, and administrative steps to safeguard and secure the information we collect from visitors to the Sites. Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect and we cannot promise, and you should not expect, that your information will be secure in all circumstances.

Children

The Sites are not directed to children, nor do we knowingly collect any personal information from children under the age of thirteen without verifiable parental consent. If you believe that a child has provided personal information to us, please contact us promptly as described below, and we will endeavor to investigate and delete such information from our systems.

Third-Party Websites

The Sites may contain links to third-party websites, such as social media sites like Facebook and Twitter, which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these websites. Accordingly, we recommend that you review the privacy policy posted on any external site before disclosing any personal information. Please contact those websites directly if you have any questions about their privacy policies.

Changes to This Privacy Policy

We may change this privacy policy from time to time, including as required to keep current with rules and regulations, new technologies and security standards. When we do, we will post the change(s) on our Sites. If we change the policy in a material and retroactive manner, we will provide appropriate notice to you.

Visitors from Outside the United States—Cross-Border Transfer

The Sites are hosted in the United States. If you are visiting the Sites from outside the United States, your information may be transferred to, stored and processed in the United States or other countries in accordance with this Privacy Policy. The data protection and other applicable laws of the United States or other countries may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. Your information may be available to government authorities under lawful orders and law applicable in such jurisdictions. By using the Sites and/or providing personal information to us, you consent to transfer of your information to our facilities as described in this Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or how we collect and use the information of our customers, you can contact us by emailing us at SmartEquinePrivacy@Chewy.com, or by postal address at SmartEquine; 40 Grissom Road, #500, Plymouth, MA 02360; Attn: Privacy Request, or by telephone at 1-800-461-8898.

If we need, or are required, to contact you concerning any event that involves your information, we may do so by email, telephone, or mail. If you make a purchase, we will send you a confirmation email.