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SmartDark & Handsome®

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Daily Serving

Dog Weight - lbs Inactive Dog Active Dog Working Dog
Inactive Dog - Less than 30 minutes of vigorous exercise daily
Active Dog - At least 30 minutes of vigorous exercise daily
Working Dog - More than two hours of vigorous exercise daily
This is only a guide. Please consult your veterinarian to determine the perfect feeding amount for your dog.
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Product Overview

Supports deep, dark shine

SmartDark & Handsome helps bring out a deep, dark shine in black, bay, and brown coats. This unique formula provides a targeted combination of ingredients specifically designed to help horses maintain their most beautiful coat color. Flaxseed serves as a high-quality source of omega 3 fatty acids, which support healthy skin and a shiny coat. Paprika, a spice rich in beta carotene and other antioxidants, supports a deep, rich coat color. Finally, 5 mg of biotin and minerals such as copper and zinc support a healthy, resilient haircoat. Plus, it contains fenugreek for a delicious flavor and aroma your horse will love! SmartDark & Handsome is ideal for horses with black or dark bay coats, but may also be helpful for any horse that has a coat prone to sun bleaching. It isn’t just for the boys, either – SmartDark & Handsome is great for mares, too. (We just couldn’t resist the name!)

  • Provides 3,600 mg of omega 3 fatty acids for healthy skin and a shiny coat
  • Also contains paprika, which is known for its ability to support deep, rich coat color

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Supplement Facts

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How the Ingredients Work


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The reviews provided on this website represent the experience of the individual posting the review. We do not adopt, edit, or endorse any of the submissions posted within the reviews section. Rather, the reviews are part of an online community of animal owners that desire to share their particular experience with other individuals. These reviews are not a substitute for discussing the health of your animal with a veterinarian.

SmartPak customers are some of the most conscientious animal owners around. We encourage you to share your experience with the products we sell to help fellow customers to make informed choices for their animals. We do not edit these reviews in any way - they are direct customer-to-customer communication. We do monitor reviews for positive and negative feedback, and use this feedback to improve our selection as well as sharing feedback with product manufacturers to help them improve their products. Please note that we recommend consulting your vet with serious health issues.

SmartDark & Handsome® is rated 4.2 out of 5 by 369.
Rated 4 out of 5 by from So far so good! Only gave a rating of good because I have only used for about 6 weeks so too soon to tell how much it will help with fading but so far it seems to be helping. My boy is not finicky but does not care for the taste even though I add it to his daily bucket.
Date published: 2019-09-16
Rated 5 out of 5 by from Delivers as promised Using this for about 3 months. Dark Bay Mustangs colors deepened wonderfully and great shine. I mix with a little bran mash and a few alfalfa cubes because he didn’t like the cayenne, but he eats it with this mixture no problem
Date published: 2019-08-19
Rated 5 out of 5 by from No more orange horse! Short of keeping my tb in the barn 12 hours a day (not an option!) I couldn't keep his coat from fading and turning orange. Not tje 1st summer I've had this problem but the 1st summer he's been shown. It took about 6 weeks for me to notice the change but this has defiantly evened out his coat and taken most of the orange off it. Next year I'll start him on it in march before he sheds out so hopefully we miss the orange phase completely. The top pic is may before he turnes orange and the middle is June. The last pic is 2 months of taking Smart Dark &Handsome. I'm very satisfied!
Date published: 2019-08-18
Rated 5 out of 5 by from Works great on black horse I have a black tb gelding. He fades every summer. I thought this might help stop the fading. He is still fading, but not as much and the black he does have is awesome looking. He's so dark! I think the fading comes from sweat anyway. I would ask for a sample for more picky horses, as some of my other horses done like it, but he eats it all up.
Date published: 2019-07-03
Rated 5 out of 5 by from My review of smart dark and handsome My review of smart dark and handsomeI bought this product a month and half ago and wow the difference in my yearling colt
Date published: 2019-06-18
Rated 5 out of 5 by from It works! I have been feeding SmartDark & Handsome to my 6-year-old gelding for just a month now. It's working! He is shedding off, and his coat is sleek and darker than usual. We mix the supplement with his morning grain and a shot of flax seed oil so the supplement sticks to the grain. Otherwise, he tends to leave some of the supplement at the bottom of his grain bucket. I am very pleased and looking forward to seeing what he looks like in another month or so.
Date published: 2019-05-22
Rated 5 out of 5 by from Great results Only after 2 weeks I saw a big difference in my old man's coat. His winter coat is shinnier and softer and he loves it.
Date published: 2019-01-02
Rated 5 out of 5 by from Works great It worked very well! I have a black gelding that bleached out this summer and only had him on this supplement for two weeks before you could see Improvment with his color! He looks awesome!
Date published: 2018-12-07
Rated 2 out of 5 by from Our boy absolutely hated the paprika Our geldings eats everything and is not picky at all. When he smelled the paprika, he looked very sad, and then tried to eat around it. Finally, he flipped his bowl and got very upset about the paprika. He did eventually eat his grain, but obviously, he was not happy. He has gastric issues and I am also worried about the paprika causing an imbalance or stomach upset. ....I've heard the real need is zinc and copper, balanced properly. So we replaced this with the 800Z new hoof supplement, which has all the biotin and Methionine for hoofs, but also a huge amount of zinc and copper, properly balanced, for coat. I will report back on how it works.
Date published: 2018-11-21
Rated 5 out of 5 by from Coat restored! After just one month on this product, my warmblood gelding has gone from sun-bleached to his beautiful black bay coat again. He has beautiful dapples and incredible shine! Thanks...
Date published: 2018-11-10
Rated 5 out of 5 by from My mare LOVES it First summer with my mare and she bleached out pretty bad. Gave this a go and within a month and a half results were seen! She is a finicky eater and she will lick her bucket for 5 minutes after she’s finished eating. Her coat looks GLOSSY black. This is a supplement I’ll give to her all year long! It’s a little pricey but worth it! Going to try it on my bay next month.
Date published: 2018-10-23
Rated 5 out of 5 by from Love it! My bay gelding now has a deep rich color to his coat. And my chestnut mare is a deeper shade of red. Started to notice a difference in a week or 2.
Date published: 2018-10-19
Rated 4 out of 5 by from I can notice a difference!!! I’ve been using it for about two months now. He is the bottom of his field and comes up with scratches and bites every once in a while. I’ve noticed that the hair is growing back a little faster. It has also made my horses coat a lot softer. My only complaint is that it is a powder and a little messy. If they made it into a pellet form it would have a full 5 stars.
Date published: 2018-10-13
Rated 3 out of 5 by from Shiny but no darker I had high hopes for this, having had major results in the past with just paprika I hoped this would help keep my filly black. Unfortunately while she was super glossy I saw no improvement in color, in fact she seemed to bleach even faster despite a fly sheet and night turnout. This also seemed to give her diarrhea, though she has a notoriously sensitive tummy. Despite all that she still vacuumed up her food right away (She doesn't even like carrots or apples! so I would say this is fine for picky eaters.
Date published: 2018-09-18
Rated 4 out of 5 by from Dull to Shiney My gelding has been on this for about a month. It has not made him darker but his coat is glowing!!!
Date published: 2018-09-15
Rated 5 out of 5 by from Black is black is black in the sun I ordered this in hopes to help keep my black and whites crisp and dark as they are out on pasture an boy has it done the job very happy will re order
Date published: 2018-08-24
Rated 4 out of 5 by from Works well I started my guy on this mid-June as he got incredibly sun bleached. While I don't think that I've noticed him darkening yet as it's only been a month, but I have noticed it pull out the red tones in his coat, tail, and forelock. I'm loving it as it's making him more a blood bay!
Date published: 2018-08-20
Rated 5 out of 5 by from Works Wonders!!! I started taking care of this handsome guy close to a year now and have been working on his coat mane and goal since I got my hands on him. He’s been looking really good but just needed a little extra something. And something that wasn’t going to make him hot. So we gave this a try! And it’s done wonders for his mane coat and tail. It’s not made him hot at all. It’s esdy to mix right in and smell as good too! I add this with LMF and just stated adding the loose red rock and my horse devours it. It’s add such shine and softness to not only his body but mane and tail as well!
Date published: 2018-08-08
Rated 2 out of 5 by from Not pleased at all. I usually feed my guy black oil sunflower seeds. I decided to try this since I use smartpaks and it didn’t work at all. He shine has decreased significantly and it definitely hasn’t helped him get darker. Even with keeping a fly sheet on he is still sun bleaching and getting light with this supplement. Definitely will not be using this supplement again, will probably just switch him back to BOSS. You can tell by my photo the difference. I love smartpaks but I am disappointed in this one.
Date published: 2018-08-08
Rated 4 out of 5 by from Bought after seeing results on another horse Bought after seeing results on another boarder's horse with an amazing coat who has been on this supplement for quite a while. One month in, I don't notice anything dramatic, but hoping it will prevent some sun-fading this summer and keep the shine on!
Date published: 2018-06-20
Rated 5 out of 5 by from Worth it! I purchased this about a month ago and am already seeing a difference. My tobiano draft cross started shining up after only a couple of weeks and now I am already seeing that darkness in his coat -- and this is a guy who lives outside, at altitude, in Colorado where we have nothing but sun. The sun and wind had his coat looking pretty parched (a fly sheet hardly helped), but not anymore. Other reviewers have said their horses have that perpetual just-bathed look and I can attest to it being true! And, luckily, my horse will eat just about anything, so we have not had problems with the palatability of this product. All in all, I am very happy I tried this product; not only has it helped with his dry skin and coat, he is looking darker and shinier than I hoped he would after only about a month's use.
Date published: 2018-06-15
Rated 5 out of 5 by from Amazing Difference! Ducky has been on this for about a month now. He came to me with is winter coat brown but head and legs deep black so I knew he was the potential to be jet black. I did my research and purchased this for my Smartpacks. His coat has improved so much from going to brown to jet black but also and incredible shine too it. He literally glistens! I love this product and so does he. He has never turned his head to eating it at all. Just take a look at the photo! Top is now bottom is before. We have a few stray brown winter dluffies on the belly but they are going away.
Date published: 2018-05-31
Rated 2 out of 5 by from very difficult to get my mare to eat it. I started my mare on this about a month ago, and while her coat's a somewhat better this year than the past two years (marginally softer + shinier), it takes *way* too much effort to get her to even eat it - she hates how it tastes, and kept trying to eat around it (pretty easy considering it's a crumbly/powdery-type supplement); I've been having to mix it with molasses and then hide that in her grain. Even with the added sweetness, she's been trying to get around it still and I know she's not been getting the Full Serving Size, so I don't know. I kind of wish this came in a pelleted form instead, since she'd probably be more inclined to eat it like that (ex. she and my other horse both prefer the pelleted Red Cell to the liquid version of the same product).
Date published: 2018-05-19
Rated 5 out of 5 by from She is black again! It took about two months of feeding this, but my horse is finally black again. Her coat is very shiny as well. She doesn't mind the taste.
Date published: 2018-05-09
Rated 5 out of 5 by from Unbelievable difference! I bought this a month ago when it was on sale to try for my standardbred (liver chestnut)and percheron (bay). I didn't really believe it would work and I only tried since it was on sale. They both look incredible and have the darkness and shine they would have after a bath while wet. I recommend this far ANY dark horse-amazing!
Date published: 2018-05-01
Rated 4 out of 5 by from Brings out the shine! This does help my horses' coats. Couldn't give it 5 stars because only 4 out of 5 horses will eat it. Of course, it's my bay show horse who won't!
Date published: 2018-04-25
Rated 5 out of 5 by from Horse is defiantly looking better Have a black bay who tends to wash out and his winter coat is definitely staying darker and new coat looks amazing. Looking forward to seeing how it works over the summer
Date published: 2018-04-24
Rated 5 out of 5 by from I tried this product for my black mare, who fade to a mousy brown when she spends any time in the sun..she is now staying her beautiful black color...loving this supplement.and she likes the taste too..
Date published: 2018-04-24
Rated 5 out of 5 by from Black and shiny! I've used this product several seasons to to support a truly black coat, as it really works. The hair coat is soft, super shiny, and it really slows fading from sun exposure. I've only had one horse of twelve who wouldn't eat it, and she's most picky and super intolerant of any feed change. Everyone else just sniffs and then eats!.
Date published: 2018-04-21
Rated 5 out of 5 by from Transformed dull coat My dark bay had a dull coat and after only 6 weeks of smart dark and handsome he has a beautiful shine and is so much darker. He even has gorgeous dapples coming through. Highly recommend and I was skeptical.
Date published: 2018-04-03
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