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Confidence EQ®

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Product Overview

Helps manage anxiety in stressful situations

Confidence EQ® is a copy of the Equine Appeasing Pheromone secreted by mares as they nurse their foals.  In horses, the presence of this pheromone is a signal that the environment is safe and secure, which can help reduce stress and facilitate learning.  Confidence EQ is recommended for horses of all ages to help manage new or unexpected stimuli and reduce stress in situations that can commonly cause nervousness or anxiety, including: trailering, veterinarian and farrier visits, new environments and training activities.   Each single-use packet contains 5mL of gel.  There are 10 single-use packets per box.
  • Contains a copy of the Equine Appeasing Pheromone to help horses manage new or unexpected stimuli
  • Ideal for use during trailering, veterinarian and farrier visits, or new training activities

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  • How to apply Confidence EQ to horses
    Confidence EQ® is a copy of the Equine Appeasing Pheromone secreted by mares as they nurse their foals. In horses, the presence of this pheromone is a signal that the environment is safe and secure, which can help reduce stress and facilitate learning. Confidence EQ is recommended for horses of all ages to help manage new or unexpected stimuli and reduce stress in situations that can commonly cause nervousness or anxiety, including: trailering, veterinarian and farrier visits, new environments and training activities. Administer CONFIDENCE EQ® approximately 30 minutes before the stressful situation. The horse should be calm and quiet when Confidence EQ® is applied. Tear open one end of the packet and expel approximately ½ of the gel on your index finger. Apply the gel to the bottom edge of the horse’s nostril (not too deep, or in the mucosa). Apply the remainder of the gel in the packet to the other nostril using the same procedure. Repeat the application every 2 - 2.5 hours, if necessary.


The reviews provided on this website represent the experience of the individual posting the review. We do not adopt, edit, or endorse any of the submissions posted within the reviews section. Rather, the reviews are part of an online community of animal owners that desire to share their particular experience with other individuals. These reviews are not a substitute for discussing the health of your animal with a veterinarian.

SmartPak customers are some of the most conscientious animal owners around. We encourage you to share your experience with the products we sell to help fellow customers to make informed choices for their animals. We do not edit these reviews in any way - they are direct customer-to-customer communication. We do monitor reviews for positive and negative feedback, and use this feedback to improve our selection as well as sharing feedback with product manufacturers to help them improve their products. Please note that we recommend consulting your vet with serious health issues.

Confidence EQ® is rated 4.1 out of 5 by 46.
Rated 5 out of 5 by from Works to take the edge off I got it to introduce my excitable 19-year old QH mare with no trail experience to suburban trails (deers, road sounds, sports playground noises). It helped to take the jumpy edge off. She walked behind our trail buddy quite tensly but she didn't flip out and jumped. On trail #2 she started to prefer go first, and on the third we started getting a relaxed long neck by the end. Was she still anxious? Yes. Was she doing her jumps into the air? No. Happy with the product. I had no difficulty applying it (I swooshed it not up the nose but in and to the side, in the wall pocket at the front of her nose - she never blew any of it out). I will get more for practicing solo trails.
Date published: 2022-11-01
Rated 5 out of 5 by from Perfect Paste I love this product because it has proven to be the only calming support that truly does take the edge off. For my personal pony Finn, we have tried all sorts of calming support supplements and pastes with limited responses. Through recommendations by fellow SmartPakers - I decided to give this product a try and I am so glad I did. Water has always been a challenge for Finn no matter how many baths he's had in his life. In the past, Finn has broken many break-away halters on the wash stall ties. I decided to test this product on his first bath of the season and I couldn't believe my eyes. He calmly stood on the ties the entire bath - I got to complete his 6-Step Bathing Routine without any protest! He even allowed me to pour a bucket of soapy water on his back and he didn't move a toe. I felt like this product allowed him to enjoy being pampered as opposed to in the past with him feeling overstimulated and overwhelmed. I have since used this for our ground training sessions and am excited to have something available for him if I ever need to trailer him because, like baths, he has a difficult time with trailering.
Date published: 2022-05-11
Rated 1 out of 5 by from Horrible experience I used this on my green horse to keep him a bit calmer on his third away from home experience (the first two were fine, he was just nervous, was hoping to take more of the edge off). Was this ever a mistake. Not only was it a mess to apply, and way too much gel for each nostril, but he was not happy with it. He trailered and tacked up fine, and then when I went to take him in to the arena (which he had been in before) he went completely stupid. Screaming, dragging me all over as I am trying to put on his bridle after lunging, won't stand for me to get on (he stands like a rock at home), I spent the entire 45 minute lesson with him circling me standing on the mounting block just trying to get him to stand long enough that he learned that was what I wanted through his freak out. I've not ever seen him act this badly.
Date published: 2022-03-25
Rated 5 out of 5 by from Takes the edge off After trying both nutrient as well as herbal-based supplements that did not work for a now 6-year-old mare that we rescued from a bad situation, I felt like we were at a total loss. While she was trying her hardest to please, you could tell that she was always feeling anxious and insecure, questioning her every movement. Despite all of the encouragement we gave her, making a big deal when she did something correct, she still would not believe in herself and relax. I decided to give Confidence EQ a try and all I can say is that I wish I started with this first. Her entire demeanor changes when we use Confidence EQ. When using Confidence EQ, she is much more relaxed and focused. We have also been practicing getting her on and off the trailer, and it has been a much easier process now that we have been using this for her for situations that may be overwhelming for her and farrier visits have been more peaceful when using this product. I thought that she would have an issue with me applying the gel to her nose, but she does not seem to mind it all. This product has allowed us to take a big step forward in her training process, and I am excited to see where it takes us! I highly recommend this product for when traditional calming supplements don't seem to do the trick or if you are looking to take the edge off your horse on an as-needed basis such as trailering, farrier visits or introducing your horse to new training or environments.
Date published: 2022-01-04
Rated 1 out of 5 by from Zero Stars My gelding had a scary experience several months ago, and we’ve been looking for ways to manage his anxiety while he reacclimatizes. This product seemed ideal. It produced no effect — not even a slight calming — and the application method would be a major issue for sensitive horses (the amount of product ti be administered is substantial. I was honestly amazed my gelding did not blow it out immediately).
Date published: 2021-12-10
Rated 5 out of 5 by from It seems to work! I have used the Confidence EQ on two separate occasions with my tense OTTB. Both times she seemed to be more at ease in a new competition environment and performed quite well. I only used two packets each time. One before leaving home and one just before riding her. About 2 hrs apart.
Date published: 2021-04-13
Rated 1 out of 5 by from Didn't Work For Me I had difficulty selecting a star rating for this product. The reason Confidence EQ didn't work for me had nothing to do with the product. My horse didn't like the feel of the ointment inside her nostrils, so she promptly blew it out. The product never had a chance to work.
Date published: 2021-03-17
Rated 4 out of 5 by from Immediate response My gentle, well trained mare had become anxious when her heat cycles took over her normally good mind, and was distracted, and screamed like a weaning for her barn mates. When I rubbed Confidence EQ on her nostrils, within seconds she took a deep breath, her eye softened, and we had a positive day. Not a cure-all for separation anxiety, but it allowed me to get her to focus on me.
Date published: 2021-02-16
Rated 3 out of 5 by from Ok I bought this a little while ago and I haven’t noticed this amazing magical difference but I do think it took a bit of the edge off. My boy is extra weird and spooky so everything we try with him is really hot or miss. He definitely thinks the application is weird, but he has settled down while I do it now which makes me think he must as least like it a little bit. I think it’s definitely worth a try if you want to but every horse is different and the effects will be different as well
Date published: 2021-01-12
Rated 5 out of 5 by from Works great for my green OTTB My trainer and I have been using Confidence EQ for a few weeks and it has significantly decreased my green bean OTTB's distractibility. (He loves other horses and is very nosey) Confidence EQ has been key to his training! Even on his distracted days, with Confidence EQ on board we are able to capture his attention and still have a quality ride. Does not sedate, it just puts him in a better mindset.
Date published: 2020-12-28
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