Our History
It all started with a horse named Westley.
Our founder, Becky Minard, realized that her horse wasn’t consistently getting the daily supplements that his veterinarian recommended. She knew that Westley needed the right amounts of the right supplements every time and that she couldn’t be the only one with this problem – it was a struggle for horse owners and barn managers everywhere. So, she developed a one-of-a-kind solution: the SmartPaks® supplement feeding system.
One of a Kind
Your horse isn’t just any horse. They have moods. Habits. Quirks that only you understand. A personality as distinct as their stride. And while you might know everything about your horse, understanding their specific health needs isn’t always so clear.
That’s where SmartEquine™ can help.
From joint support to immune support. Muscle recovery to digestive balance. We offer targeted and personalized care solutions for every inch of your horse, inside and out. Take greater control of your horse’s health with clinically-researched solutions, designed to meet their unique needs.
SmartEquine™. We make one-of-a-kind health and wellness products for one-of-a-kind horses.
SmartPaks
Your horse is one-of-a-kind and so are their health needs. Take greater control with a customized supplement program designed to meet their unique needs.
Customized
The exact support and amounts tailored to your horse
Convenient
Less stress, less mess, and less emergency trips to the feed store
Consistent
The right portion of the right supplement, every time
Smarter Supplement Solutions
Horse health isn’t one-size-fits all. That’s why we have you and your horse covered with over 70 supplement solutions across 17 health categories with over 10,000 5-star ratings, each designed to meet your horse’s unique needs and your unique goals.
The Smartest Choice
Your horse deserves support that works as hard as he does.
Work Better
Cutting-edge formulas developed by a team of experts.
Taste Better
Picky-eater approved without any added sugar or molasses.
The Work Smarter Guarantee
Order any SmartSupplement® in SmartPaks® and if you don’t see what you’re looking for in two months, we’ll give you your money back.
World-Class Customer Service
SmartEquine™ is your one-stop shop for everything you and your horse need, from supplements and wellness products to consultations and account management.
Got questions? Our world-class team of Supplement Specialists is ready to help you navigate the ins and outs of your horse’s unique needs and find the best solutions. With extensive equine health training and real-world equestrian experience, this isn’t your average customer care team.
To the equine industry professionals that keep the horse world going: we have your back. With bespoke programs designed to meet your unique needs, we offer comprehensive supplement consultations, concierge-level service, and exclusive benefits for you and your clients.
SmartPerks + AutoShip
A win-win for you and your horse
Consistency is key when it comes to feeding supplements, so we always recommend putting your horse’s supplements on AutoShip. Plus, qualifying AutoShip orders can earn you exclusive perks like free shipping, 10% off, and more.
Totally Flexible
Change supplements, payment & delivery as often as you’d like
Easy To Snooze
Edit your schedule or cancel online, whenever you want
VIP Access
Unlock SmartPerks: exclusive access to discounts, free shipping & sales