SmartPak Equine™
Staff of SmartPak April 2009

About Us

SmartPak Equine was founded by riders and horse owners for riders and horse owners. We ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing, and Reining. We’ve logged many miles trail riding through New England’s rolling hills and the tough shrubs of Chaparral country. Our extended families include Hanoverians, Oldenburgs, Quarter Horses, Selle Français, Thoroughbreds, Lipizzans, Trakehners, Arabs, Morgans and Appaloosas. Horses, horse care and horsemanship are our passion.

Found, Rebecca Minard with WestleyFounder, Rebecca Minard
with Westley

We got our start in 1999, with the purpose of simplifying the administration of nutritional supplements and medications to horses. Our patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly.

The SmartPak system has been embraced by riders from all disciplines and all levels, including many Olympic medalists. In addition to the SmartPak supplement system, we offer a broad line of horse health, show apparel, tack, dog supplies, and equine and canine pharmacy items sold through our catalogs and here on our website...

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SOCIAL RESPONSIBILITY Giving Back: Our Commitment to Animal Health and Welfare, Charitable Giving, and the Environment

SmartPak—where doing well also means doing good
SmartPak donates 10% of net profit from SmartPink purchases to breast cancer research.

So many businesses claim that they’re values-led companies, but how many actually walk the walk?

We didn’t want to be just another “me-to” company, not with so much of ourselves on the line. Passion for horses, for dogs, for horsemanship, and for animal health and welfare are the principles upon which we founded this company. And they provide the motivating force for our commitment to giving back.

Over the years, our charitable and social activism activities center on three primary areas: Animal (specifically horse and dog) health and welfare; our customers’ health and welfare, primarily breast cancer research; and the environment....

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CORPORATE PROFILE Fast Growth. . . and Still a Great Place to Work? Just Part of the Remarkable Story of SmartPak

A belief in “maniacal” customer service has turned SmartPak customers into evangelists.
A belief in maniacal customer service has turned SmartPak customers into evangelists.

Starting with just one “smart” idea, our business has grown over the past 10 years into a company that offers a highly edited array of the “best of the best” canine and equine products, crowned by our patented SmartPak™ supplement feeding system, and into a vibrant and active community of avid horse riders and owners.

Our success derives from our loyal customers and our exemplary staff, both of whom are dedicated to horse care and horsemanship. We feel honored by our customers’ attention and praise, grateful to the many investors and employees who have contributed to our success, and humbled by the task of continuing to outdo ourselves.

Over the past decade, our phenomenal record of growth, as well our executive talent, has received recognition on both the national and local level from various organizations...

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Beginnings: How One “Smart” Idea Led to Another

Finding a better way to administer supplements led to a quest for discovering innovative, smarter products.

SmartPaks were born of necessity. Feeding supplements was a disaster at our boarding barn. My TB/QH cross Westley needs daily vitamin E, joint supplement and a 1,250 lb dose of daily wormer. I assumed he was generally getting his supplements. Then I noticed that the vitamin E had lasted months longer than it should have...

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Inc. 500 Fortune Small Business

WORKING AT SMARTPAK A Workplace that Values Initiative

Turn your love of horses into a career.

Founded by horse and dog owners who bring their knowledge to the company to provide a truly customer-centered culture, SmartPak naturally looks for horse and dog owners and lovers who can bring their unbridled enthusiasm to work. We value people who work and play hard, who go the extra mile, and who are always searching for a better way, more knowledge, and more fun.

The Boston Globe - Globe The Top 100 Places To WorkThe Boston Globe ranked SmartPak among the "Top Places to Work" in Massachusetts.

We also value talented, independent thinkers who understand the power of collaboration and creativity—people who enjoy working independently and are able to communicate ideas quickly and clearly.

We vow to go to whatever lengths it takes to provide our customers with “the best of the best” in products and services. To accomplish this goal, we have created an environment that is fast paced, dynamic, hard working, imaginative, and personally and professionally rewarding...

First 10 Years and Countings

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The SmartPak Media Room

Horses & Dogs of SmartPak

We're all animal lovers at SmartPak! Visit some of our canine and equine friends.

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Mollie and Eden
I started riding when I was 9 years old and quickly got swept up into the competitive hunter/jumper world. I showed my first pony, Chloe, in the Small Pony Hunter divisions were we competed at shows like Fairfield Hunt Club, Old Salem, HITS, and West...

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SmartPak Barn Field Trip, Part 2: Decoding hay and grain for horses
    Download the worksheet to test your knowledge! How much hay and grain does your horse get every day? How much SHOULD your horse be getting each day? Many horses may not be getting what your feed bag recommends,

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Questions? Call us Toll-Free at 1-800-461-8898.

SmartPak Equine™ is the premier online provider of horse supplies and equine supplements.
© Copyright 2014 by SmartPak Equine LLC. All Rights reserved.