Smarter Supplements, Better Results

PLYMOUTH, Mass. (June 1, 2011) – SmartPak has added three new formulas to their SmartSupplements brand – SmartDark & Handsome™, SmartMare Balance™ and SmartShip & Show™ Paste – and early adopters are reporting good results.

"We are thrilled with the results we're hearing from customers and seeing in our own horses with these new formulas," said Jessica Normand, SmartPak's Director of Supplement Marketing. "Like all of our SmartSupplements, we've worked hard to make sure these new supplements really are smarter. By approaching each problem from multiple angles, we're confident these solutions will provide better results for more horses."

SmartDark & Handsome is designed specifically for dark‐colored horses, including blacks, browns and bays. The formula offers a two‐fold approach, focusing on skin and coat health and quality of coat color. It combines Omega 3 fatty acids from three high‐quality sources – flax seed, fish oil and chia seed – with paprika and nutmeg, two spices to support darker, richer coat color.

Over 20 customers have already reviewed SmartDark & Handsome and rated the quality an average of 4.8 out of 5 stars. An excerpt from one review reads, "Just about everyone in the barn has stopped us and asked what he is eating because his coat is so healthy. I always tell them that my boy is smart, dark and handsome because of SmartPak!"

SmartMare Balance is intended to support healthy hormone levels and a balanced temperament in so‐called "moody" mares. The supplement offers a comprehensive selection of herbs, including raspberry leaf, passion flower and chamomile. Unlike many herbal supplements, SmartMare Balance comes in pellets, making it ideal for picky horses that turn their nose up at powdered alternatives.

SmartMare Balance has a perfect 5‐star rating, with one horse owner stating, "I swear I see a difference already. My mare has been extremely lovable and relaxed on the ground. Under saddle, she is focused, relaxed and very willing."

SmartShip & Show Paste was designed to help horses cope with the demands of trailering, competing and other stresses. The comprehensive approach to managing show and transportation‐related stress includes electrolytes to ensure hydration, potent antioxidants to support a healthy immune system, and digestive ingredients to help keep the GI tract balanced and working smoothly, making it ideal for the competitive equine athlete.

100% of customers who have tried SmartShip & Show Paste would recommend it to a friend. One reviewer noted, "I used this product for a 6 hour trailer ride and my horse traveled great! He settled right into his new barn better than any other place before."

About SmartSupplements
Introduced in 2005, the SmartSupplements™ line was inspired by thousands of conversations with horse owners, and developed by the supplement experts at SmartPak in collaboration with leading vets. There are over 60 targeted SmartSupplements formulas designed to keep horses happy, healthy and performing their best. SmartSupplements are sold factory direct to offer horse owners the best value. Over 4,000 customers have reviewed SmartSupplements and given them a perfect 5‐star rating.

About SmartPak Equine
Founded in 1999, SmartPak Equine is the country's largest online and catalog retailer serving the needs of the active and engaged horse owner. The patented SmartPak™ supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly. As the Official Tack and Equipment Supplier of the USEF, SmartPak's diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment. SmartPak is a six‐time Inc. 500/5000 honoree and is the only equine company ever named to the Inc 500 list. SmartPak is backed by Waltham, MA‐based North Bridge Growth Equity.