Western Riders are Shopping Smarter

SmartPaks™ and SmartSupplements™ are Becoming Brands of Choice among Western Riders, including USEF Equestrian of the Year, Tom McCutcheon

PLYMOUTH, Mass. (April 25, 2011) – More western riders are turning to SmartPak Equine for their horse health care needs. Founded in 1999, SmartPak has become the largest online and catalog equine retailer and has been the go‐to resource for English riders for years.Since partnering with the AQHA and NRHA, and supporting shows like the All American Quarter Horse Congress, SmartPak has seen a tremendous spike in popularity among Western riders.

“SmartPak was founded by riders and horse owners who understand the hard work and dedication it takes to care for a performance horse,” said Don Treadway, Executive Vice-President of AQHA. “They strive to provide innovative and convenient solutions for the problems their customers face every day.”

The SmartPak Supplement Feeding System is ideal for the competitive Western rider, and both AQHA and NRHA have selected SmartPaks as their Official Supplement Feeding System. Compact and portable, SmartPaks make packing for shows a breeze, especially when trailer space is at a premium. Pre‐dosed, clearly labeled and tightly sealed, SmartPaks ensure accurate dosing and 100% potency, both of which are critical for the supplements and prescription medications many riders use to support their horses.

SmartSupplements, SmartPak’s own brand of equine supplements, are becoming a favorite with Western riders as well. With over 60 targeted formulas, the comprehensive lineup has made it easy for riders to find the right level of support for their horse. “With a barn full of horses of all ages and in all levels of training, ‘one size fits all’ really doesn’t work for us,” said Tom McCutcheon, 2010 USEF Equestrian of the Year. “The SmartSupplements line has so many targeted formulas, it’s easy for us to build a supplement program that’s perfect for each individual horse.” As an NRHA Million Dollar Rider and WEG Gold Medalist, McCutcheon knows a thing or two about getting results. That’s why he supports Gunners Special Nite, 2010 USEF Horse of the Year, exclusively with SmartSupplements.

McCutcheon is not the only pro rider to discover the value of SmartPaks and SmartSupplements. “SmartPaks ensure that our horses are getting fresh supplements, in the right amounts, at home or on the road,” said NRHA Two Million Dollar Rider, Tim McQuay. And it’s not just the reiners – AQHA World Champions Charlie Cole and Jason Martin of Highpoint Performance Horses discovered SmartPaks several years ago, and immediately began requiring them for every horse in the barn. “We run a busy barn,” said Cole, “and having the supplements pre‐made in SmartPaks saves us so much time and eliminates confusion. With up to 70 horses at any given time, we used to struggle with an overwhelming number of buckets. SmartPaks really are the only way to go.”

The riders at Highpoint were so impressed with SmartPaks that they convinced their friends Jim and Deanna Searles of Circle S Ranch to give them a try. So far, the Searles are thrilled with how much more streamlined and efficient feeding time has become.

While SmartPak’s products and services are the choice of the pros, the company has worked hard to keep things affordable for all riders. “With SmartSupplements, we sell factory direct so we can offer top quality supplements without charging top dollar,”said Paal Gisholt, SmartPak’s CEO. Additionally, AQHA all AutoShip SmartPaks over $40 ship free. For all other orders, SmartPak charges a flat‐rate $8.95 shipping, with no limitations on size or weight and no F.O.B. charges.

For more information on SmartPak Equine, the SmartPak Supplement Feeding System and SmartSupplements, visit www.SmartPak.com

About SmartPak Equine
Founded in 1999, SmartPak Equine is the country’s largest online and catalog retailer serving the needs of the active and engaged horse owner. The patented SmartPak™ supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly. As the Official Tack and Equipment Supplier of the USEF, SmartPak’s diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment. SmartPak is a six‐time Inc. 500/5000 honoree and is the only equine company ever named to the Inc 500 list. SmartPak is backed by Waltham, MA‐based North Bridge Growth Equity.