SMARTPAK JOINS FORCES WITH 84 YEAR OLD GRASSROOTS EQUESTRIAN ORGANIZATION

SmartPak signs on as Champion Sponsor of the Green Mountain Horse Association

PLYMOUTH, Mass. (July 20, 2010)– SmartPak, the nation’s largest direct marketer of equestrian products, recently signed on as a Champion Sponsor of the Green Mountain Horse Association (GMHA), an equestrian organization that recently celebrated its 84th year in operation. Through this Sponsorship, SmartPak will provide support for all of GMHA’s equestrian events including their upcoming Novice/Training Level Three-Day that takes place August 12th – 14th. This will be the 5th Training Level Three-Day that GMHA has hosted, and the first Novice Level where horses and riders get the chance to compete in the traditional eventing format, which adds two roads and tracks phases and a steeplechase to the cross-country day. SmartPak is also the title sponsor of USEA’s new Classic Series which combines the Training Three-Day and Preliminary Three-Day.

For 84 years tens of thousands of riders from a variety of disciplines have learned, practiced, competed, shared experiences and enjoyed the sense of community of horse lovers on the GMHA grounds. With events ranging from horse trials, to jumper shows, riding camps, driving rallies and competitive trail rides, GMHA truly offers something for everyone.

"We are proud to be working with an organization like GMHA that puts so much emphasis on instilling in its members the values of good horsemanship and horse care, the core values that we as a company try to align ourselves with," said SmartPak VP of Marketing, Colby Balazs. "We also admire their passion for promoting respectful stewardship of the land used to enjoy all of the many equine activities that their members partake in." Land conservation is one of SmartPak’s key charitable initiatives, which also includes Horse Welfare, Green Horsekeeping and Breast Cancer Research, among others.

"Partnering with SmartPak is an exciting new venture that we hope will continue. We are happy to be promoting such a well run business committed to similar ideals" stated GMHA’s Executive Director, Marty Hunt.

SmartPak is an active supporter of horse shows from the local to national levels and spanning from Hunter/Jumper and Dressage to Reining and Western Pleasure, throughout the United States. To learn more about SmartPak and their supplement feeding system, visit the SmartPak Web site at www.SmartPak.com or call toll free 1-800-461-8898.

About SmartPak Equine
SmartPak Equine is the largest direct marketer of equestrian products in the United States. SmartPak was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and Web site. In 2006, SmartPak was named to Inc. Magazine's list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Workplaces award presented by Fortune Small Business and Winning Workplaces, as well as having been named a Top 100 Workplace by the Boston Globe. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.

About GMHA
The Green Mountain Horse Association, a 65-acre equestrian facility in South Woodstock, Vermont, is a non-profit 501 (3)(c) organization fully committed to equine activities including Trail Riding, Hunter/Jumper, Dressage, Eventing and Driving. With approximately 2,000 members, GMHA is a vital community of equestrian enthusiasts. In addition to competitions and pleasure rides, GMHA offers horsemanship clinics and other educational activities and is active in trail stewardship and land preservation. Member support helps to ensure that GMHA will continue to exist for future generations and preserves its legacy in the equestrian community.