Accomplished Technology Executives Join Nation’s Largest Equine Direct Marketer

PLYMOUTH, Mass. (June 23, 2010)– SmartPak Equine, LLC, the nation’s largest direct marketer of equestrian products, today announced that Ann Mather and Deborah Rieman have joined the Company’s Board of Directors.

Ann Mather brings to the SmartPak Board experience as an executive leader, financial officer, and corporate director of a diverse range of technology innovators. Ms. Mather served most recently as the Executive Vice President and Chief Financial Officer of animation studio Pixar, a position she held from 1999 to 2004. Prior to Pixar, Ms. Mather held financial and operating roles with Disney, AIG, and KPMG. Ms. Mather has served on the Boards of some of the country’s leading technology and retail innovators including Google, Zappos (until its acquisition by Amazon), and (until its acquisition by eBay) as well as several other private technology and retail businesses.

"Ann has experience at the operating level and at the board level with some of the world's most transformative corporations." said SmartPak’s CEO Paal Gisholt. “We look forward to tapping Ann’s experience and insight as we work to reinvent aspects of animal health.”

Mather added, "Paal and his team have built a scalable company that provides innovative services in horse care, successfully leveraging their patented delivery system and industry partnerships. I look forward to working with everyone at SmartPak as the company moves into its next stage of growth."

Dr. Deborah Rieman brings to SmartPak’s Board over 30 years in the technology industry having served in the capacities of technologist, marketing executive, chief executive, and corporate director. In December 1999, Dr. Rieman retired as President and Chief Executive Officer of Check Point Software Technologies, Inc., which she joined in 1995 and took public in 1996. Check Point is the worldwide leader in firewalls and Virtual Private Network solutions for securing the Internet. During her five years at Check Point the market capitalization of the company grew from $12 million to over $10 billion. Prior to Check Point, Dr. Rieman held executive positions with Adobe, Sun Microsystems, and Xerox.

Dr. Rieman is an experienced corporate director, having served on numerous high tech Boards including current service on the Boards of several technology companies including Corning. She was named one of Time magazine’s “50 Cyber-Elite” and one of the “Top 25 Women on the Web” by Working Woman magazine.

Gisholt continued, "Having grown Check Point from its commercial infancy to market leadership, Deb is one of those rare executives who has managed to navigate the numerous transitions at each stage of a company’s growth. We look forward to Deb’s guidance and counsel as we continue to grow SmartPak.”

Rieman stated, “Unlike many Web-based retailers, SmartPak is a technology company. SmartPak uses its proprietary software to serve its customers in unique ways that other companies can’t. I’m looking forward to working with them to use that advantage to keep delivering innovative solutions for their customers.”

"As seasoned technology executives, Deb and Ann bring a wealth of relevant business experience to our Board,” said Becky Minard, Founder and President of SmartPak. “In addition to their business experience, both Deb and Ann are accomplished horsewomen, making them particularly well-suited to the SmartPak Board.”

“SmartPak does most of its business via the Internet,” said Nancy Albertini of the recruitment firm Albertini Group. “So with this expansion of the Board we sought to bring in additional Internet expertise. With Ann’s experience with Internet marketing innovators like Google and Zappos and Deb’s contributions to web security and application development through Check Point, SmartPak’s Board is well-positioned to advise the company in this fast-changing area.”

The additions of Rieman and Mather increase the number of Directors on the SmartPak Board to six. Current members of SmartPak’s Board include Paal Gisholt, CEO; Rebecca Minard, President and Founder; Doug Kingsley, Managing Director, North Bridge Growth Equity; and Frank Zenie, former CEO of Zymark Corporation and former President/CEO of Waters Corporation.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit