SmartPak™ Signs on as "Official Tack and Equipment Supplier to the USEF" and adds Sponsorship of the Adult Amateur Hunter Ranking List to its existing USEF Sponsorships

PLYMOUTH, Mass. (April 21, 2010)– Expanding its already considerable support of the United States Equestrian Federation (USEF), SmartPak™ has signed on as "Official Tack and Equipment Supplier to the USEF". In addition, SmartPak will be adding sponsorship of the new Adult Amateur Hunter Ranking List to the list of other programs SmartPak supports, which include the USEF Week in Review and the North American Young Rider Reining Championship.

"The USEF has done so much for equestrian sport, and we are grateful for their leadership on the issues that matter to horse people," commented SmartPak founder Rebecca Minard. "We are thrilled to be able to contribute back to this organization that has done so much for our customers over the years and in the future."

"At SmartPak, we take great pride in being a trusted resource for riders and the horses they love," said Minard. "Eleven years ago, SmartPak was born from the idea that there was an easier, smarter way to take even better care of your horse. Over the years we have expanded our focus from the feed room to the tack room, bringing you the best and most innovative new products, at great prices and with exceptional service, including fast and affordable shipping."

"With riders in every department of our company, we are constantly testing and reviewing new products to ensure that we only offer the absolute best," continued Minard. "You can rest assured that on every page of our catalog or website you will only find products which we have used and approved. As a result, we back all of our products with a 100% satisfaction guarantee. Our largest-ever catalog, the 2010 SmartPak Annual Catalog is over 200 pages and currently in the mail. Inside you can find over 400 exciting new products featured. We are proud to be the Official Tack and Equipment Supplier of the USEF, and we are honored to be your trusted partner in the care of your horse."

SmartPak will also sponsor the new Adult Amateur Hunter Ranking List. The new list will rank Adult Amateur Hunter horse/rider combinations nationally; points will be earned based on the number of horses the horse/rider combination places above.

"SmartPak and USEF have had a longstanding relationship and we are very happy to be expanding our commitment to sponsor the Adult Amateur Hunter Ranking List," said Minard. "Even though most of us will never go to the Olympics or qualify for a high-performance team, it doesn't mean there still isn't a thrill and sense of accomplishment in making a national leader board. SmartPak feels strongly about supporting excellence amongst amateur equestrians and our sponsorship of the amateur hunter rankings list is very much in-line with that belief."

Having had great success and growth in the program over the last two years, SmartPak will once again sponsor the North American Young Rider Reining Championships, July 28-August 1. In addition, SmartPak is the ongoing sponsor of the USEF's Week in Review.

In addition to its broad range of tack, show clothing and rider supplies, SmartPak sells leading name brand supplements custom-packed for your horse in a patented unit dose package, the SmartPak. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are automatically shipped every 4 weeks and can be sent to your home, office or barn.

About SmartPak Equine

SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.