30,000 FANS FLOCK TO SMARTPAK™ FACEBOOK PAGE

Popular Equine Company Experiences Exponential Growth on Social Media Platform

PLYMOUTH, Mass. (March 25, 2010) – SmartPak Equine™, provider of the popular patented daily-dose SmartPak supplement service, is pleased to announce that they’re reached 30,000 fans on Facebook. Introduced only seven months ago, SmartPak’s Facebook page, www.facebook.com/SmartPakEquine, has experienced the strongest growth in the equine industry as SmartPak customers and fans flock to the social media stream. Their fans range from 13-55+ years of age, represent cities and towns from all over the United States and are involved in a wide range of riding from Dressage to Barrel Racing.

“We are thrilled with the response to SmartPak’s Facebook page,” said SmartPak Founder, Becky Minard. “We were honestly not expecting so many people to join up in such a short time. I think the reason we’ve grown so quickly on Facebook is that our customers tend to be well educated and caring horse owners who are always looking for more information on taking the best care of their horses. It’s not just the educational aspect though; our fans are really very funny and have an excellent sense of humor which makes our Facebook page very entertaining. ”

SmartPak launched their Facebook Fan Page as another way to listen to and engage horse owners. With entertaining videos like their Purchasing team’s first foray into the world of Cutting and fun contests like the “You wore that to the barn!” photo contest of the worst riding outfits ever, to getting their fans to help come up with a tagline for the Point 2 air vest, SmartPak’s Facebook Fan Page will continue to act as a platform to communicate with fans and will let users of the popular social media network get the latest updates about their favorite online equestrian retailer. Fans of the SmartPak Facebook page and those registered for their newsletters also receive priority notification of upcoming sales and promotions like the popular free month of SmartOmega 3 and new product releases. SmartPak encourages participation by allowing Facebook fans to add their own comments, videos and photos. A recent photo from World Champion American Quarter Horse Harley (O’Zip) dressed up for St. Paddy’s Day was a definite fan favorite.

Streamlining SmartPak’s Social Media efforts is their Director of New Media, Donnie Steele. “In the seven months since we began our presence on Facebook, we’ve shared a lot of great experiences with our fans and grown a wonderful community,” commented Steele, who is also the official SmartPak Twitter representative. “Through contests with some of our leading manufacturers like Horseware, Kerrits and EquiFit, we’ve also helped connect our fans to some of their favorite brands in the industry.”

SmartPak attributes their success on Facebook to their strategy of bringing everything their customers love about SmartPak right to their wall and treating the page as an extension of their website. Fans can sign up for a free supplement consultation with a SmartPak Product Specialist, order a Free Taste Test sample and even get assistance with their SmartPak account. Whether it’s the Kerrits makeover contest where winning prizes included free socks and a beanie hat, a conversation about College Equestrian Teams, or questions about which supplements are right for their horse, SmartPak enjoys the level of engagement they get with their fans. “One of the best things about Facebook is the open dialog we get to have with our fans and customers,” commented Steele. “At the end of the day, we just enjoy the opportunity to get horse owners connected with other horse owners to share their experiences with riding, horsemanship and equine nutrition.”

As the leading daily dose supplement provider, SmartPak continues to be a true partner in the care of their customer’s horses, offering innovative solutions to the problems that horse owners face. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog, Web site and retail store. To become a fan of the SmartPak Facebook page, visit www.facebook.com/SmartPakEquine.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.