SMARTPAK TURNS 10

Industry leader in daily dose supplement packaging celebrates its 10th Anniversary

Plymouth, Mass – October 1, 2009 - SmartPak™, the industry leader in customized, daily dose supplement packaging, celebrates its 10th anniversary this October. What started out with four people working from a cramped room with only one computer between them, has turned into a company with over 300 employees in a 3 acre facility. Over the past ten years, SmartPak has served over 150 million supplements in SmartPaks. And in response to customer suggestions over the years, they've added a fully licensed pharmacy, thousands of horse care and stable products, along with a complete line of tack and riding apparel.

        "What hasn't changed is our passion – we set out to be a different kind of company, one that treated customers like we would want to be treated; and we wanted to solve problems to make it easier to take great care of your horse," said Rebecca Minard, SmartPak founder. Listening to customers and acting on their feedback has been a key part of SmartPak's success. "We have hundreds of conversations with horse owners every day about their needs and challenges," said SmartPak CEO Paal Gisholt. "We use that feedback to develop new, innovative ways to help them."

        After 10 years in business SmartPak would most like to thank their customers. "I would like to express my sincere thanks and gratitude to all of those who have been our loyal customers over the years," said Minard. "Thank you for letting us into the special relationship you enjoy with your horses. We value that trust more than anything. Please keep the suggestions coming and we’ll keep listening!"

        Committed to supporting the equine communities they serve, SmartPak continues to be involved in a long list of charitable activities, which include Disaster Relief, Land Conservation, Breast Cancer Research and Animal Rescue and Rehabilitation. SmartPak has donated over $65,000 to breast cancer research through their own SmartPink® line and over $25,000 to equine rescues and charities. SmartPak is also a proud partner of several national equine organizations including the United States Equestrian Federation, United States Dressage Federation, United States Eventing Association, United States Hunter Jumper Association, the National Reining Horse Association and the American Quarter Horse Association. In addition, every year SmartPak sponsors over 300 local, regional and national horse shows.

        For more information on the SmartSlim line of undergarments or Fuller Fillies, visit the SmartPak Equine website at www.SmartPakEquine.com or call 1-800-461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.