Plymouth, Mass – May 12, 2009 -
Building on their reputation as the 'problem solvers' of the equine industry, SmartPak’s latest mission has been to identify solutions for riders that help them to control their curves so they can compete with confidence. With the launch of their exclusive new SmartSlim™ product and the addition of the Fuller Fillies product line, they’ve done just that, further adding to their offering of rider apparel which has seen a dramatic expansion in the last year.
SmartSlim™, SmartPak's slimming undergarment designed just for riders, helps riders control their curves. Inspired by stories from riders who weren’t happy with how they looked in breeches and tired of the age old panty hose remedy, SmartPak set out to create a product that would allow riders of all shapes and sizes to feel comfortable and confident in their breeches. SmartPak's VP of Purchasing, Melissa Hamlet, led the research and development of the SmartSlim undergarment. As an avid hunter jumper rider, Melissa is familiar with the issues riders face when trying to look good and feel comfortable while wearing breeches or tights that do little to hide imperfections. "You want to wear something supportive under your breeches to smooth things out and control jiggle which, in turn, gives you more confidence in the show ring. The only solutions that work and are invisible under breeches are not designed for athletic purposes and are therefore hot, uncomfortable and not durable enough to last for more than a few uses."
With over a year in development, SmartPak gathered extensive feedback from riders before launching the product. "We used extensive customer feedback to fine tune the performance of SmartSlims and went through well over 50 versions until we finally got it right," said Hamlet. "It simply had to meet a rider’s needs."
The final undergarment is a Smart design that slims the tummy, legs and rear while smoothing out unsightly bulges. They're completely invisible even under white breeches and the company contends the undergarment is comfortable enough to wear all day long thanks to a no roll waistband, and grippers on the calf to prevent riding up. SmartSlims are made of a 4 way stretch material that’s moisture wicking and breathable, making the undergarment comfortable in hot climates and easy to pull on and off. Unlike traditional hosiery that’s prone to snags, runs and rips, the SmartSlim undergarment is designed to withstand repeated use. "Durability was key with the SmartSlim undergarment," said Hamlet. "We didn't want riders having to run out and replace the undergarment after every show, because it couldn't withstand the intended use." The company overcame a number of technical obstacles in the development of the product, and has applied for a US patent covering the design.
Already wildly popular in the UK, Fuller Fillies offers a full line of riding apparel in plus sizes for fuller figured riders. SmartPak is the first equine catalog and retailer in the U.S. to offer the line. "The response from our customers has already been huge," said Rebecca Minard, founder of SmartPak. "Riders in the U.S. are saying 'finally!' because they've been looking for products like these for a long time." Designer and Managing Director of Fuller Fillies, Suzanne Wild, is equally excited about the new partnership. "Fuller Fillies Limited is delighted about our new partnership with SmartPak," said Wild. "We were getting emails from American girls on a daily basis asking when our line would be available, and so we were thrilled when SmartPak contacted us about carrying the products."
SmartPak Equine made their debut in the equine health care market with their flagship innovation, the SmartPak™, providing name-brand supplements and pharmaceuticals in custom, daily-dose packages, and has since dramatically expanded their product line to include an ever growing list of riding apparel and horse tack and equipment, including the SmartPink™ Plaid line of products which support breast cancer research and the SmartBlue™ Plaid line of products, among others. SmartSlim is the latest product offered exclusively by SmartPak Equine.
For more information on the SmartSlim line of undergarments or Fuller Fillies, visit the SmartPak Equine website at www.SmartPakEquine.com or call 1-800-461-8898.
About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.