BLANKETS FOR EVERY BUDGET AT THE 3RD ANNUAL BLANKET BLOWOUT

SmartPak Store will host Blanket Blowout Sales event November 7th, 8th and 9th

Plymouth, MA – October 6, 2008 - This year horse owners don’t have to feel bad about replacing their horse’s old winter blankets, because they can save big on new ones at the SmartPak Store’s Blanket Blowout event. With blankets priced for every budget, the event will feature discounts of up to 75% off popular winter turnouts, stable blankets, sheets, coolers and more. This year’s Blanket Blowout will take place from November 7th – November 9th at the SmartPak Store located at 30 Worcester St. in Natick, Mass. on Rt. 9 Eastbound.

       “One of our proudest accomplishments has been our unwavering and passionate support to the equine communities we serve and to horses in need” said Becky Minard, founder and senior vice president of SmartPak. “That’s why this year we’ve decided to include a charitable twist to the Blanket Blowout event. We’re asking customers to bring in their old blankets (must be cleaned first though!) which we’ll donate to a local horse rescue. Customers will then receive a coupon good for 15% off any one item in the store. It’s a way for us, and our customers, to help give back.”

        Now in its 3rd year, the Blanket Blowout has turned into the event of the season for area horse owners. As one of the most popular events at the SmartPak Store over the past two years, customers have traveled in from western Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire and even New York to take advantage of the deep discounts.

        “Horse owners are certainly feeling the hit from the economy right now,” said Jen Bagley, manager at the SmartPak store. “For many, winter blankets aren’t a luxury for their horses, they’re a necessity – especially with our cold, northeastern winters. The Blanket Blowout event gives horse owners the opportunity to get high quality blankets at really great prices.”

        Besides browsing their selection of unique products for horse, rider and dog, visitors to the SmartPak Store can also speak with a representative about equine or canine nutrition and place orders for the company’s patented SmartPak™ which features equine and canine supplements and canine food in pre-measured daily dose paks that are delivered automatically every 4 weeks.

        In addition to keeping their selection of products new and unique, the SmartPak Store regularly holds special events for horse and dog owners in the community. A full listing of other store events can be located on the SmartPak website at www.SmartPak.com.

       Interested media are encouraged to contact Rebecca Bennett at 774-773-1109 or via email at RBennett@SmartPak.com for details on the Blanket Blowout event. To read more about SmartPak or to sign up for weekly newsletters, visit their website at www.SmartPak.com or call toll free 800-461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.