Industry leader in daily dose packaging offers new gifts for the holidays

Plymouth, MA – September 30, 2008 - Already experts in the world of customization, SmartPak’s Custom Shop is introducing a new round of customized products, just in time for the holidays. These new products are perfect for the rider because they showcase personal photos – of your horse, your dog, your barn mates, family and more. Customers simply email or physically send in a photograph and the SmartPak™ Custom Shop will digitally transpose it onto a product of the customer’s choosing. Available products include equine-themed mugs, totes and tees ranging in price from $12.95 to $29.95, so customers can give a unique, personalized gift without breaking their holiday gift buying budget.

       SmartPak has been customizing products since their inception, when they introduced the patented SmartPak supplement feeding system, which has now served over 150 million supplements in customized daily dose SmartPaks. Armed with the customer feedback that there were few options for getting customized products quickly and affordably, SmartPak opened their own Custom Shop in 2003. What initially started out as a small shop with one engraving machine has since grown into a full scale operation that offers engraving, embroidery and more. And having the shop in house means SmartPak is able to get orders out within 1-2 business days on most products – much faster than the industry standard of 2 weeks, and without requiring two trips to the tack store! SmartPak’s customization department already offers a variety of customization services available on thousands of the products they carry, whether it’s engraving a bracelet for a gift, or monogramming a blanket for the barn.

        “Our SmartPak Custom Shop has quickly become one of the most popular elements of our business” said Paal Gisholt, president and CEO of SmartPak. “Customers already rely on us for great products and unparalleled service, and it really gives them peace of mind to know that they’ll be able to order unique, customized products, with our ultra-fast turnaround and our fast shipping.”

        To learn more about SmartPak's new personalized products or to place an order, visit the Custom Images page on the SmartPak Web site.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit