SMARTPAK INTRODUCES REVOLUTIONARY NEW CONCEPT IN MULTIVITAMNS

Plymouth, MA – August 19, 2008 - Equine multivitamins no longer have to fit a “one size fits all” approach thanks to the revolutionary SmartVite™ multivitamin line from SmartPak. “Ideally a multivitamin should account for the type of forage, the amount of fortified grain, the intensity of work, and life stage of the horse” said SmartPak medical director and staff veterinarian, Lydia Gray, DVM, MA. “But most multivitamins target the average horse, in average work, on average grain, because there is a limit to the amount of shelf space manufacturers can get from the feed store.” SmartPak’s SmartVite line solves this problem for horse owners by offering 9 different formulas targeted to all types of horses on all types of feed; from the performance horse on alfalfa forage to the easy keeper on grass forage. So you can precisely balance your horse’s basic nutrition, possibly helping to avoid some of the health problems that can occur as a result of nutritional imbalances.
       “We always suggest that our customers provide good core nutrition first, as a way to minimize the number of products they need to give,” said Paal Gisholt, president and CEO of SmartPak. And in many cases, that means no multivitamin is required. “But in situations where the horse’s requirements for optimal health are not being met, we think it’s important to feed the exact right product.” With high levels and a broad spectrum of vitamins and minerals in a flax seed base, each product includes key amino acids, omega-3 fatty acids and a comprehensive probiotic package for digestive health, optimal nutrient utilization, cellular health and a beautiful coat.
       SmartPak strives to provide their customers with supplements than can help horses achieve their full potential. Armed with feedback from thousands of horse owners and in-house nutritional expertise, SmartPak put together over 30 SmartSupplement products utilizing only the highest quality ingredients that solve problems for each type of horse available at factory direct pricing. To learn more about the SmartVite line and SmartSupplements, visit the SmartPak Web site at www.SmartPak.com or call toll free 1-800-461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.