The Company Introduces Two Unique New Blogs for the Equine Industry

PLYMOUTH, MA (September 7, 2007) - SmartPak announced today that they have joined the blogosphere with 2 new blog forums; Ask the Vet and A Peek at the Pak.

"Blogging is a perfect fit for SmartPak because as a Company, we are all about sharing our culture and personality, while also providing horse owners with the most up-to-date horse health care information." said President Paal Gisholt. "Our employees are horse and dog owners too, and they’re excited to share their experiences with our customers."

A Peek at the Pak will allow customers to take a ‘peek’ inside the lives of several SmartPak employees including Product Specialists, a Photography Manager, an IT Project Manager and even founder Becky Minard. The personalities of the people that work at SmartPak will be represented in stories and pictures included in each blog.

As a first in the equine industry, the Ask the Vet blog takes a Q&A approach that allows readers to be directly involved. Readers will be able to post questions about their horse’s health and Staff Veterinarian Dr. Lydia F. Gray will use her vast expertise to offer up suggestions and detailed information. But the blog’s content won’t just be limited to questions and answers. It will also include relevant articles, links and up-to-date information related to horse health.

Although just launched, the Ask the Vet blog has already gotten numerous posts. Early topics have included "What to Feed an Insulin Resistant Pony," "How to Slim Down an Overweight Horse" and "Recovery Options for a Horse with EPM."

"With the Ask the Vet blog we’ll get greater insight into the aspects of horse care that our customers have the most questions about" said founder and VP of marketing, Becky Minard. "We’ll be able to use that information to build up content on our website and our product line, to better fit the needs of our customers."

You can view SmartPak’s blogs online at and To learn more about SmartPak, visit their Web site at or call them at 1-800-461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit