SmartPak Offers Aid to Horses Affected by California Wildfires

Company Donates $5,000 to USEF Disaster Fund as part of SmartBlue Program

PLYMOUTH, MA (October 30, 2007) - SmartPak is coming to the aid of horses affected by the Southern California wildfires, with a $5,000 donation to the USEF disaster fund, which assists equines of any breed that find themselves victims of disasters. "Our customers and their horses have been affected by the wildfires," said Becky Minard, founder of SmartPak. "SmartPak is committed to supporting the equine communities we serve and we are proud to be able to assist in the wildfire relief efforts."

In addition to the $5,000 donation, SmartPak will also be setting up a collection site at the SmartPak store in Natick, MA, where customers can conveniently make cash donations to help support ongoing relief efforts

"The USEF is grateful for the generous support of SmartPak and their customers, providing help and hope to horse owners in California affected by these devastating wild fires," said CEO John Long. “It further demonstrates SmartPak’s commitment to the welfare of the entire horse industry."

"We are so thankful to the SmartPak customers who have purchased SmartBlue ™ Blankets and Accessories who helped make this donation possible” said Paal Gisholt, SmartPak’s CEO. "We hope that our donations will help provide much needed assistance to the horses who’ve become victims of these devastating wildfires."

SmartPak adds Wild Fire Relief to its list of charitable donations, which includes Hurricane Katrina Relief, Tsunami Relief, Breast Cancer Research and Animal Rescue and Rehabilitation. Thanks in part to those customers who purchase SmartBlue products, SmartPak has been able to donate over $15,000 to Equine Aid charities. The company has also raised over $40,000 for breast cancer research through sales of its sister product line; the SmartPink line of products and other efforts.

SmartPak’s exclusive line of SmartBlue products includes a full line of all-weather horse clothing, halters, saddle pads, equipment bags and more. To learn more about SmartPak, visit their Web site at www.SmartPak.com or call toll free 1-800-461-8898.

About USFF Founded in 1917, the United States Equestrian Federation’s primary objective is to uphold the welfare of horses, regardless of value, as a primary consideration in all activities. USEF ensures that owners, trainers, and exhibitors or their agents use responsible care in handling, treating and transporting of their horses as well as horses owned and placed in their care for any purpose. By continuing to support scientific studies on equine health and stress-related issues through the Equine Health Research Fund, USEF helps to make strides in advancing the prevention and treatment of equine ailments. By increasing the methods for education in training and horsemanship practices and requiring owners, trainers and exhibitors to know and follow their sanctioning organization’s rules, and to work within the industry regulations in all equestrian competitions through the use of the Rule Book ensuring that all competitors, regardless of breed or discipline affiliation, are on an equal playing field, from the grassroots to the Olympic level. For more information about USEF, visit www.usef.org.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.