Grand Opening Weekend

Special Guests Highlight Weekend Event

NATICK, MA (August 22, 2006) – SmartPak is pleased to report a successful grand opening of their first ever retail store with special guests helping to commence the celebrations. Attracting a steady flow of customers, the SmartPak Store has quickly established itself as a local resource for horse and dog enthusiasts.

"The SmartPak Store is great and they are doing a really nice job," said Olympian, Dorothy Morkis of Dover, MA, who is a regular at the SmartPak Store. "The prices are great and it's nice to have options. I've already been there four times!"

Special guests helped create a festive atmosphere at the store's grand opening and highlighted the weekend's focus on charity and community involvement. Local charity organizations, Bay State Equine Rescue and CANTER New England, displayed pictures of adoptable horses and provided information to curious customers. Items from the popular SmartBlue™ line, whose sale benefits equine aid charities, were raffled off throughout the weekend.

Joining the equine charities was Baypath Humane Society of Hopkinton, who brought along puppies and kittens from their shelter to play. Two puppies, Envy and Midge, were successfully adopted over the weekend. As a special offer during the grand opening month of August, SmartPak offered each charity a free month's supply of SmartPaks for any animal adopted through these organizations.

"We are just thrilled with this, our first foray into serving our customers via a retail store," said Paal Gisholt, CEO and President of SmartPak."We put a lot of effort into creating a unique and enjoyable experience, and it was gratifying to hear how much our customers appreciated our efforts to make their shopping experience productive and fun. We've been expanding our selection of leading name brand clothing, footwear, tack and barn essentials for some time now, but the breadth of our offerings really show when customers visit the store."

Like the catalog and Web site, the SmartPak Store is designed to make shopping for horses and dogs easier. A convenient kiosk station allows customers to order SmartPaks or make adjustments to existing orders. Knowledgeable staff and nutrition resources are on hand to answer questions.

Featuring two substantial floors of horse and dog products, rider apparel, an extensive clearance section and more, the SmartPak Store offers the opportunity to peruse all the great products normally found in the catalog. Situated on Route 9 at the Natick-Wellesley line, the SmartPak Store is open seven days a week and open late on Thursdays and Fridays so customers can pick up those last minute must haves.

SmartPak will continue to host special events at the SmartPak Store to serve as a venue for great shopping and learning more about smarter horse and dog care! For more information or to schedule a visit to the SmartPak Store, please contact Nina Akerley at 774-773-1120 or

To learn more about SmartPak, visit their Web site at or call toll free 800-461-8898.

The SmartPak Store is the first ever retail store for SmartPak, a company renowned for providing equine and canine medicines and nutritional products in handy daily dose packages. Located at 30 Worcester Street in Natick, MA, the store is open seven days a week (Monday through Wednesday and Saturday from 9am to 6pm, Thursday and Friday from 9am to 9pm, and Sunday from 11am to 5 pm). For more information, call the SmartPak Store at 508-651-0045.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit