SmartPak announces Grand Opening of First Retail Store

New SmartPak Store will host special grand opening events on August 5th and 6th

PLYMOUTH, MA (July 20, 2006) – SmartPak proudly announces the grand opening of its first ever retail store which will be opening its doors on August 1 st. The store, located in Natick, MA, plans to celebrate the occasion by hosting special events during its first weekend including free give-aways, raffles, fun events and demonstrations for pet enthusiasts. Featuring a wide array of the newest and most innovative products for horse, rider and dog, the SmartPak Store also offers the opportunity to talk to a representative about equine or canine nutrition and place orders for the company's patented SmartPak™.

"Opening the SmartPak Store has been a great aspiration of ours, and we have been working hard to bring this to fruition," said Becky Minard, SmartPak's founder and vice president of marketing. "The opportunity to greet our customers face to face and personally interact with them on a more consistent basis is the next step for us in offering unparalleled service. The SmartPak store provides the perfect venue. We are excited to bring an even greater level of customer service coupled with the ultimate shopping experience to our customers."

The Grand Opening celebrations on August 5 th and 6 th will kick off a month of special events and promotions. Throughout August, the new store will tailor to different themes each week including pet nutrition, equipment care and fashion. Special highlights include veterinary and vendor guest appearances, demonstrations, raffle prizes and a tack trade-in for charity. A schedule of the events and details about the themed weekends will be available at the SmartPak Store and included in weekly newsletter emails.

While the SmartPak Store will offer all of the great products featured in the catalog, the store's staff is eager to create a unique shopping experience for its customers.

"We are looking forward to setting a new standard in customer service and building close relationships with each of our customers," said Jennifer Bagley, the SmartPak Store manager and an accomplished eventer. "We plan on offering the same stunning level of customer service that our customers have come to expect when calling our toll free line, plus the ability to talk in person to a knowledgeable representative who will help answer any questions and find the perfect products for you and your horse or dog."

Interested media are encouraged to contact Nina Akerley at 774-773-1120 or via email at nakerley@SmartPak.comfor details on the special grand opening events or to schedule an interview.

To read more about SmartPak or sign up for the weekly newsletters, visit their website at or call toll free 800-461-8898.

The SmartPak Store is the first ever retail store for SmartPak, a company renowned for providing equine and canine medicines and nutritional products in handy daily dose packages. Located at 30 Worcester Street in Natick, MA, the store will be open seven days a week (Monday through Wednesday and Saturday from 9am to 6pm, Thursday and Friday from 9am to 9pm, and Sunday from 11am to 5 pm.) For more information, call the SmartPak Store at 508-651-0045.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit