PLYMOUTH, MA (June 22, 2006) – SmartPak introduces a revolutionary way to feed our dogs with the introduction
of the SmartPak Canine system. Six years ago, SmartPak's innovation
changed the way horses are fed supplements and medications. Today, SmartPak applies that same concept and ingenuity to the
way we care for our dogs.
SmartPaks for dogs help solve several problems facing dog owners today. They help manage the epidemic of canine obesity by controlling portion size. They provide the freshest and most wholesome food available on the market. And they simplify the feeding process, essentially putting feeding on auto-pilot.
Company founders Paal Gisholt and Becky Minard were inspired to launch the product by their labrador retriever "Tally" who had grown increasingly overweight. After trying several diets, the couple realized that the main issue was portion control. "Turns out, members of our family couldn't resist topping off the cup when Tally stared up with her pathetic 'I'm starving' gaze."
Recognizing the benefit of portion control, they turned to the SmartPak to offer owners portion control and other feeding solutions for their dogs in one simple answer. "It answers so many problems for busy pet owners," says Gisholt. "There's no longer a need to worry about whether or not your dog is getting the proper nutrition, the freshest food or the right amount. And from a convenience standpoint, there's no need to worry about running out of food at an inopportune time or dealing with those big, messy bags of dog food."
In consultation with leading pet nutritionists, SmartPak developed LiveSmart™ Holistic Dog Food, made of pure human-grade ingredients. The company has also partnered with leading dog food brands in the industry, including Newman's Own. "We are committed to providing only the highest quality dog food on the market," said Gisholt.
About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.