SmartPak Equine's SmartBlue™ continues charitable donations with focus on supporting Equine Aid Charities

PLYMOUTH, MA – (Jan. 31, 2006) In response to the wildly popular SmartPink?line, SmartPak Equine is proud to announce the launch of its new SmartBlue?product line. Proceeds from the net profit of every SmartBlue product sale will be donated to equine aid charities that promote the well being of horses through rescue, rehabilitation, retirement and equine health research. The new SmartBlue products will be available starting mid-March of 2006. “The popularity of the SmartPink line and the support that it engendered for breast cancer awareness and research throughout the equestrian community was simply astounding,?reflected CEO and president of SmartPak, Paal Gisholt. “We wanted to do more and felt that supporting the charities that help horses lead happy and healthy lives was an equally rewarding choice for our new SmartBlue line.?SmartPak is hoping that the SmartBlue line will mimic the success of their SmartPink line which has contributed over $20,000 to date to the National Breast Cancer Foundation.

Similar to the SmartPink line, SmartBlue products include saddle pads, halters, equipment bags, a complete line of all-weather horse clothing and more! All are made from durable Textiline?Ripstop or nylon in a flashy blue plaid design that will compliment every coat color. The SmartBlue product line is made by Kensington Protective Products and is exclusive to SmartPak Equine.

“We are very excited about the new SmartBlue line and the opportunity to support equine aid charities,?said Becky Minard, founder and vice president of marketing for SmartPak. A select group of equine aid charities will be chosen based on their 501(c)(3) status, reputation for ethical conduct, and sound financial and management practices. “Protecting and supporting horses through the combined efforts of rescue, rehabilitation and research is so important and we are proud to give back to the animals that we love. Plus, now my gelding, Westley, has the option of wearing a blanket that doesn’t clash with his chestnut coat or offend his male ego!? For more information on SmartBlue products, visit the SmartPak Equine Web site at www.SmartPakEquine.com or call toll free at (800) 461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.