SmartPak Equine invites consumers to 'Get Smart; with new online library of Equine Health and Nutrition articles

PLYMOUTH, MA – (Sept. 30, 2005) SmartPak Equine proudly announced today the unveiling of it's new Get Smart Library, a collection of educational articles authored by some of the nation's most highly regarded experts in equine nutrition. The public can access the Get Smart Library on SmartPak Equine's Web site at under "Get Smart Library."

Partnering with "The Horse", one of the nation's most authoritative publications in equine health and nutrition, the Get Smart Library offers an extensive collection of articles that up until this point were not available to the general public. Ranging from overviews to highly detailed analysis, the article topics include general nutrition, sports medicine and special equine needs. The library will be consistently updated with new articles and information so visitors of the Web site can enjoy a continuous supply of current information.

"SmartPak is devoted to being on the cutting edge of equine health care and nutrition, and we've always prided ourselves on providing information to help owners make educated decisions regarding their horse's health," said president and CEO, Paal Gisholt. "So much more is known today about how a horse's diet can alleviate nutritionally based problems and possibly prevent them all together. Offering an online library of unbiased equine nutrition articles seemed like the perfect way to stay informed and offer our customers access to a highly esteemed nutritional resource."

The Get Smart Library is an addition to the company's already extensive repertoire of services and resources available to customers. As a responsible member of the National Animal Supplement Council, SmartPak offers detailed information on all of its products including ingredient lists and guaranteed analyses. Don't trust all the hype? Read what other people think about products in the SmartPak Product Reviews posted with each product! Moreover, the SmartPak Web site offers a glossary of terms and definitions, toxicity warnings, and disease and special equine health care information under "Horse Health Care Tips".

To access this information and the new Get Smart Library, simply go to and enjoy an unabridged library full of equine knowledge and advice from the experts. The information is available to help and guide consumers, but as always SmartPak recommends consulting with your veterinarian before making any changes to your horse's diet.

About SmartPak
SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package, the SmartPak™. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are automatically shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system was officially launched in June of 2000, and to date has provided more than 44 million custom-packed supplements to horses in every state in the country.

SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing, Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and Web site. For more information about SmartPak, go to or call toll free at (800) 461-8898.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit