SmartPak Equine Reaches $10K in donations towards Breast Cancer research and awareness and extends its SmartPink™ line


PLYMOUTH, MA – (Aug. 12, 2005) In a mere three months since the launch of its exclusive SmartPink™ product line to benefit breast cancer research, SmartPak Equine has donated over $10,000 to the National Breast Cancer Foundation. The NBCF works to increase breast cancer survival rates through education and free access to mammograms for those in need. With the popularity of the program, SmartPak is adding new winter turn-out and stable blankets to round out a complete horse clothing line in SmartPink Plaid.

"The SmartPink program is a major milestone for our company," said Jaralyn Gibson, vice president of new business development for SmartPak. "Giving back to the equine community has always been one of our most important corporate values. SmartPink is a great way for riders to use their horse dollars to join the fight against breast cancer, and we are proud to be one of the first equine businesses to offer such a program."

The SmartPink line of products includes fly sheets and fly masks, halters and now a complete line of all-weather horse clothing. The SmartPink product line is made by Kensington Protective Products and is exclusive to SmartPak Equine. In addition to the Pink Plaid Textilene, protective sheets available from SmartPak, the popularity and success of the program has lead to an expansion of the product line to include new striking winter blankets in a matching SmartPink nylon fabric. The eye-catching SmartPink Stable Blanket is designed with a fashionable European cut and 420 denier channel quilting to keep horses cozy even in the coldest weather. The matching SmartPink Turnout is 100 percent waterproof and offers superior style and protection with a Cool Plus Lining that wicks away moisture and prevents sweating.

SmartPak Equine plans to continue donating proceeds from the sale of the SmartPink line to breast cancer research. "The response from our customers to both the product and the cause has been overwhelming," commented Paal Gisholt, president and CEO of SmartPak. "In addition to supporting breast cancer research, our customers love the fact that they can coordinate their horse's fly sheet, blankets, halter, fly mask and saddle pads with their own gear and garment bags. Some barns have even adopted SmartPink as their official colors, although there is some debate over possible gender confusion among geldings clad head to toe in SmartPink!"

Whether you have a mare or a gelding, you can check out the full line of SmartPink products and accessories on the SmartPak Web site or by requesting a free catalog. A trusted retailer to thousands of equestrians, SmartPak Equine is best known for its /WhySmartPak.aspx">SmartPaks – nutritional supplements for horses packaged into custom daily doses. With more than 300 supplements and a complete line of horse care supplies, SmartPak has developed a reputation for delivering innovative products with outstanding service.

SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing, Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and Web site.

For more information about SmartPak, go to www.SmartPakEquine.com or call toll free at (800) 461-8898.

SmartPak Equine is a s ponsor of the USEA Gold Cup and American Eventing Championships, and is a member of the National Animal Supplement Council certified to display the NASC Seal of Quality.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit www.SmartPak.com.