SmartPak receives Award for Innovation

Previous Winners of the Award Include Staples and Ben & Jerry’s Ice Cream

PLYMOUTH, MA – (May 19, 2005) SmartPak Equine announced today that it has received a 2005 Innovation Award from the Smaller Business Association of New England. SmartPak Equine, best known for offering custom-packed nutritional supplements in its patented SmartPak™ packaging, is the first equine company to receive this prestigious award.

The annual award recognizes New England-based businesses that have transformed innovative ideas into a company, product or service that delivers proven value to customers. Past award winners include some of the most recognizable names in New England business including Staples, Ben & Jerry's, Nantucket Nectars, Genzyme, Green Mountain Coffee and SmartFoods Popcorn.

"We are thrilled that the Smaller Business Association of New England has recognized the valuable role SmartPaks play in helping to make sure horses get fed properly," said Paal Gisholt, the company's president and CEO. "Every day our customers tell us how much they appreciate how SmartPaks have simplified their lives. But it's particularly gratifying to be recognized for innovation amongst the large number of innovative information technology and biotech companies we have here in New England."

"We are all just thrilled to have won this award for innovation," said Becky Minard, the company's founder and principal inventor of SmartPak's patented feeding system. "But as proud as I am of the SmartPak, I think I am even prouder of the innovative approaches our team has taken to customer care, which has allowed us to provide a level of service to our customers that is without parallel in our industry."

About SmartPak
SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package, the SmartPak. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are automatically shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system was officially launched in June of 2000, and to date has provided more than 44 million custom-packed supplements to horses in every state in the country.

SBANE is a nonprofit organization established in 1938 to promote and protect small businesses. Its 1,000 member companies in six states range from sole-proprietorship service businesses and growing high technology firms to large manufacturing plants.

SmartPak Equine is a proud member of the National Animal Supplement Council certified to display the NASC Seal of Quality.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit