Introducing SmartPak Equine

Solving the supplement problem for horse owners, trainers and barn managers

Medfield, MA – The patent-pending SmartPak has profoundly changed the administration of equine nutritional supplements. Customized for each horse, the SmartPak system provides daily servings of brand-name supplements in sealed containers protected from sunlight, moisture and air. Designed for convenience, the daily-dose SmartPaks have individual wells for each supplement, a peel-off top and come in a reusable dispenser drawer that stacks neatly in stable feed rooms. With this unique approach, SmartPaks ensure freshness, accuracy and unequalled convenience.

Until now, supplements have been packaged in bulk containers, making their administration a time-consuming task prone to dosing errors. In addition, failure to reseal bulk containers can reduce the potency of expensive vitamins and minerals crucial to a horse's top performance. Customers design their custom SmartPak at or by phone at 1-800-461-8898. Once a customer has placed their SmartPak order it is replenished automatically each month.

According to company founders Paal Gisholt and Becky Minard, both horse riders and owners, the SmartPak was inspired by challenges of supplement administration. "A typical barn may have 35 horses that require an average of three supplements each," Gisholt says. "That's 105 bulk supplements to be opened, measured, fed and resealed." Given the large volume of work, supplements are frequently mis-measured, or worse, forgotten. Many are not resealed properly, exposing the supplements to oxygen and moisture, seriously compromising their potency.

"The SmartPak completely eliminates these problems," Minard says. Each horse's daily dose of supplements comes in a sealed container with individual compartments to prevent cross-contamination and reaction. "Everyone wins," says Minard. " Owners love it because they know their horses are getting their choice of name-brand supplements, in the exact amount, every day. Barn managers love it because it is simple. There's nothing to measure or scoop, and the horse's name is on every pack."

Open for business since June 2000, is making its mark on the supplement market. Attracting customers from across the country with their extensive product line of over 26 manufacturers, reasonable prices and automatic replenishment system, SmartPak has been converting traditional bucket users at an exponential rate.

The SmartPak is the flagship product of, incorporated in October 1999. is owned and managed by riders and horse enthusiasts dedicated to providing high quality products for the care and good health of horses.

SmartPak Equine is a member of the National Animal Supplement Council certified to display the NASC Seal of Quality.

About SmartPak Equine
SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit