In The News
In The Spotlight
Smart Idea, Smart Business, SMARTPAK
One horsewoman saw a need and turned it into a
multi-million dollar business.
Despite the fact that Westley was boarded at a top barn in
Massachusetts it became clear that he wasn't getting these
necessary supplements, so Minard talked with her barn manager
who explained the difficulty: A large dressage barn might have 40
horses that each require specific brand-name supplements with
By staying true to their customer-focused roots,
SmartPak Equine has reached an impressive milestone, surpassing 100,000
Facebook Fans. SmartPak's daily interaction with customers is a source
of both pride and inspiration, and it has put fan ideas into practice
with new services and online features. SmartPak's near-daily posts
include Q&A sessions with their on-staff veterinarian, hand how-to
articles, updates from professional Team SmartPak riders, and occasional
Name just about any issue your horse may be having and
there's a supplement for that! The abundance of products designed to
improve digestion, make dull coats shine, deter biting insects, and calm
a nervous horse- just to name a few- means there are many options for
improving your horses' well being and targeting specific issues. ..
There are now approximately 200 joint supplement products available.
Following closely behind, digestive and calming supplements seem to be
the most popular among today's horse keepers, says Dr. Lydia Gray of
SmartPak and Nick Hartog of Grand Meadows.
For the sixth straight year, Inc. magazine included
SmartPak Equine on its 2010 Annual Inc.500/5000 list, which identifies
the top 5,000 fastest growing privately held companies in United States.
Based in Plymouth, Massachusetts, SmartPak in 1999 introduced its
patented supplement feeding system, which delivers premeasured daily
doses of feed supplements and medications customized for individual
horses. Since then, the company's offerings have expanded to include
rider apparel, barn supplies, tack and small animal products.
Horsemen's Yankee Pedlar
Joint supplements are one of the most popular additions
to the equine diet. Jessica Normand, Director of Supplement Marketing
for SmartPak Equine, comments, "Joint Supplements are easily our best
sellers. Whether a horse owner is managing a chronic joint condition or
simply wants to support their horse's joint health to avoid future
problems, more and more horse owners are turning to oral joint
supplements because they see excellent results with these products."
Horsemen's Yankee Pedlar
For the sixth consecutive year in 2010, SmartPak Equine
was named to Inc. magazine's Inc 500/5000 list, an exclusive ranking of
the nation's fastest-growing private companies. Despite rough economic
times, SmartPak is ranked impressively at number 2894, and can boast 75%
increase in catalog and website sales in the past three years.
SmartPak does it again! For the sixth
consecutive year SmartPak Equine has been named to Inc. magazine's Inc
500/5000 list, an exclusive ranking of the nation's fastest growing
private companies. SmartPak is ranked number 2,894 on the 2010 list.
McQuay Joins SmartPak Family-Multiple NRHA Futurity Champion, Two
Million Dollar Rider, Million Dollar Owner, and Hall of Fame member Tim
McQuay of Tioga, Texas has joined forces with NRHA Corporate Partner
SmartPak. McQuay joins the list of 20-plus other Olympians and
professional equestrians in Team SmartPak who are currently using the
patented daily-dose supplement feeding system for their horses.
SmartPak Equine provider of the patented daily-dose SmartPak supplement
service and NRHA Corporate Partner, has reached 30,000 fans on Facebook.
Introduced only seven months ago, www.facebook.com/SmartPakEquine has
experienced strong growth as customers and fans flock to the social
Equine on Facebook-SmartPak's Facebook page has just reached 30,000
fans! Fans of the SmartPak Facebook page and those registered for their
newsletter also receive priority notification of upcoming sales and
California Riding Magazine
A five or 10-year old plan is common for most excellent businesses, but SmartPak Equine is an exception. The maker of customized "paks" that are ubiquitous at many top training barns and privately owned stables, SmartPak is an excellent company for sure. But they do not have a plan detailing how big they will get or how many more supplements and horse and human products they'll add to their catalog-based business.
"SmartPak Equine's SmartVite multivitamin line offers nine customized multivitamin formulations, allowing you to select the one that fits your horse's type of forage, amount of fortified grain, intensity of work, and stage of life. Along with a broad spectrum of vitamins and minerals, each formulation includes key amino acids, omega-3 fatty acids, adn probiotics in a flaxseed base. Available in either daily-dose SmartPaks or buckets. From $9.75 (maintenance dose of SmartVite Foal in daily-dose SmartPaks) to $49.60 (10.5-pound bucket of SmartVite Performance Alfalfa). Contact SmartPak Equine, 1-800-461-8898; www.smartpakequine.com"
Everything for Horse & Rider
The Power of Pink
If the shelves at your local tack store look rather pink this October, it's all for a good cause. Breast cancer has touched the lives of countless equestrians, and pink is the signature color for those battling this devastating disease â€“ especially during national Breast Cancer Awareness month.
Have your own photo printed on a Custom Tote Bag (suggested retail, $24.95) from SmartPak Equine. The tote is made of 100 percent polyester woven with a durable finish and comes in white with black, blue or red straps. Call 1-800-461-8898 or go to www.SmartPak.com