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Press Releases

Press Releases

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Stay on top of the latest happenings with SmartPak including our events we sponsor, new Team SmartPak riders, store happenings, and much more!


2008 Press Releases




SMARTPAK™ SIGNS ON AS TITLE SPONSOR OF THE TRAINING LEVEL THREE-DAY SERIES

Plymouth, MA – December 19, 2008 - The USEA is pleased to welcome SmartPak as the new title sponsor of the Training Level Three-Day Series, a wonderful series designed to educate Training level riders on the values of the long-format event.

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SMARTPAK™ NAMED A TOP PLACE TO WORK

Plymouth, MA – December 19, 2008 - At SmartPak, employees are happy to be at work. So happy that they voted in their animal health care company to the Boston Globe's annual "Top Places to Work." SmartPak was ranked among the Globe's Top 100 Places to Work in Massachusetts, joining the ranks of other area businesses that graced the list in 2008 including Genzyme Corp., Staples and Blue Cross and Blue Shield of Massachusetts.

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BLANKETS FOR EVERY BUDGET AT THE 3RD ANNUAL BLANKET BLOWOUT

SmartPak Store will host Blanket Blowout Sales event November 7th, 8th and 9th

Plymouth, MA – October 6, 2008 - This year horse owners don’t have to feel bad about replacing their horse’s old winter blankets, because they can save big on new ones at the SmartPak Store’s Blanket Blowout event. With blankets priced for every budget, the event will feature discounts of up to 75% off popular winter turnouts, stable blankets, sheets, coolers and more. This year’s Blanket Blowout will take place from November 7th – November 9th at the SmartPak Store located at 30 Worcester St. in Natick, Mass. on Rt. 9 Eastbound.

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SMARTPAK CUSTOM SHOP TAKES CUSTOMIZATION TO A WHOLE NEW LEVEL

Industry leader in daily dose packaging offers new gifts for the holidays

Plymouth, MA – September 30, 2008 - Already experts in the world of customization, SmartPak’s Custom Shop is introducing a new round of customized products, just in time for the holidays. These new products are perfect for the rider because they showcase personal photos – of your horse, your dog, your barn mates, family and more. Customers simply email or physically send in a photograph and the SmartPak™ Custom Shop will digitally transpose it onto a product of the customer’s choosing. Available products include equine-themed mugs, totes and tees ranging in price from $12.95 to $29.95, so customers can give a unique, personalized gift without breaking their holiday gift buying budget.


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SMARTPAK CONTINUES COMMITMENT IN THE FIGHT AGAINST BREAST CANCER

With donations exceeding $50,000, SmartPak Teams up for Avon Walk for breast cancer.

Plymouth, MA – May 15, 2008 - –SmartPak, a Plymouth, MA based company serving horse and dog owners, is a company that thinks pink. With a high percentage of female customers, many of whom have shared their stories of fighting breast cancer, SmartPak recognizes that this disease is one of women’s biggest health concerns. Since the 2005 launch of their exclusive SmartPink™ product line to benefit breast cancer research, SmartPak has donated over $50,000 to breast cancer research.


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SMARTPAK INTRODUCES REVOLUTIONARY NEW CONCEPT IN MULTIVITAMNS

Plymouth, MA – August 19, 2008 - Equine multivitamins no longer have to fit a “one size fits all” approach thanks to the revolutionary SmartVite™ multivitamin line from SmartPak. “Ideally a multivitamin should account for the type of forage, the amount of fortified grain, the intensity of work, and life stage of the horse” said SmartPak medical director and staff veterinarian, Lydia Gray, DVM, MA. “But most multivitamins target the average horse, in average work, on average grain, because there is a limit to the amount of shelf space manufacturers can get from the feed store.” SmartPak’s SmartVite line solves this problem for horse owners by offering 9 different formulas targeted to all types of horses on all types of feed; from the performance horse on alfalfa forage to the easy keeper on grass forage. So you can precisely balance your horse’s basic nutrition, possibly helping to avoid some of the health problems that can occur as a result of nutritional imbalances.


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SMARTPAK’S SUPPORT REACHES COAST TO COAST

Daily dose supplement provider announces sponsorship with HITS winter circuits

Plymouth, MA – September 19, 2008 - Already an active supporter of horse shows from the local to national levels and spanning from Hunter/Jumper and Dressage to Reining and Western Pleasure, SmartPak™ announced today that they have partnered with HITS, for their upcoming winter circuits. The partnership spans both coasts with a sponsorship of the HITS Ocala Winter Circuit in Florida and a sponsorship of the HITS Desert Circuit in Thermal, California; two of the biggest horse show circuits in the United States.


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ARGYLE ISN’T JUST FOR SOCKS ANYMORE

Plymouth, Mass August 7, 2008 Proving that argyle isn't just for socks anymore, SmartPak(tm) is pleased to introduce their new exclusive collection of Argyle blankets. A follow up to their hugely successful SmartPink(tm) and SmartBlue(tm) Plaid line, the high performance Argyle collection features a Thinsulate Turnout and a Fleece Sheet. Not just your average argyle, the pattern in SmartPak's Argyle collection was custom designed to include SmartPak's signature galloping horse in the pattern.


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SMARTPAK™ REACHES ANOTHER MILESTONE WITH 150 MILLION SUPPLEMENTS SERVED

Plymouth, Mass July 24th, 2008 Just a year and a half after they celebrated their 100 millionth SmartPak™ served, SmartPak Equine announced today that they have served their 150 millionth supplement in customized daily dose SmartPaks.   “When we first started SmartPak, people assumed the SmartPak supplement feeding system™ would be best suited to the high level competitive horse kept at a boarding stable,” said Becky Minard, founder and senior vice president of SmartPak. “But as we’ve exposed the system to broader audiences, horse owners of all types are finding that it’s both convenient and cost effective.  Whether keeping a horse on your own property, or boarding, it’s a great way to know your supplements are going to get fed right, and simplify your busy life.” 


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NO LONGER THE NEW KID ON THE BLOCK – SMARTPAK RETAIL STORE CELEBRATES 2ND YEAR

Store will host special anniversary events August 15th, 16th and 17th

Plymouth, Mass July 28th, 2008 With up to 20% off all summer apparel and 10% off everything in the store, area horse and dog owners won’t want to miss the SmartPak Anniversary Celebration August 15th, 16th and 17th at the SmartPak retail store in Natick, MA.  The store, located at 30 Worcester St. on Rt. 9 Eastbound, will host special events including free give-aways, raffles and product promotions in celebration of the retail store’s 2nd anniversary. Additional savings can also be found in the ever-popular catalog outlet where some products are discounted up to 90%.


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CELEBRATE WITH YOUR DOG AT THE SUMMER BARKFEST

SmartPak Store to host special canine events July 18th, 19th and 20th

Plymouth, Mass June 24th, 2008 Local dog owners will have a special chance to celebrate with their dog at the Summer BarkFest, held at the SmartPak Store in Natick, MA, July 18th – 20th. The store, located at 30 Worcester St. in Natick, Mass. on Rt. 9 Eastbound, will host special events including free give-aways, a raffle to win 6 months of FREE dog food, and complimentary dog massages. In addition, a representative from Wellness® foods will be on hand to answer nutrition questions and pass out samples, and a free microchip clinic will be held on Sunday from 1pm-4pm. Visitors to the store will also find special savings in the catalog outlet where some products are discounted up to 90%. Special event coupons will be running in several local newspapers offering dog owners extra savings during the event.


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SMARTPAK™ TEAMS UP WITH APHA TO PRESENT FREE STACY WESTFALL SEMINAR

Plymouth, Mass June 3rd, 2008 Visitors to this year’s APHA World Championship Show will get a special chance to see NRHA and AQHA Freestyle Reining Champion and winner of the prestigious Road to the Horse Competition, Stacy Westfall, share her secrets to “thinking like a horse” during a free horsemanship seminar on Saturday, June 28th, presented by SmartPak.  Recently featured on the Ellen DeGeneres show, Westfall has become one of the most sought after clinicians in the industry due to her great insight and effective teaching style.  In addition to presenting this free event, SmartPak will also be raffling off a set of Big D Horse Blankets to one lucky attendee. 


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KIM SEVERSON AND JAN BYYNY OFFER EXPERT ADVICE DURING ROLEX COURSE WALK

SmartPak Equine hosts Rolex Course Walk for 4th consecutive year

Plymouth, Mass March 28th, 2008 Attendees of the 2008 Rolex Kentucky 3 Day, will have the opportunity to walk the only 4 star cross country course in America with two of the country’s top event riders. Kim Severson and Jan Byyny, veterans of 4 star competition, will be hosting the SmartPak Course Walk at the event.  For Severson this will be her 3rd year leading the popular walk and for Byyny, her 2nd.  Both riders will be addressing their strategies in riding the challenging cross country course from start box to finish.  This year’s Course Walk will be held on Friday, April 25th.  It is free of charge and all are welcome to attend.  Attendees are welcome to participate and ask questions.


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RECLAIM YOUR FEED ROOM WITH THE SMARTPAK™ STORAGE BAG

SmartPak Storage Bag offers alternative for storing and dispensing SmartPaks™

Plymouth, Mass February 20th, 2008 SmartPak™, the industry leader in customized, daily dose supplement packaging, introduces a new way to store and feed SmartPaks™ with the SmartPak Storage Bag. An alternative to the traditional plastic storage drawer, SmartPak Storage Bags hang easily on your horse's stall door, making feeding supplements easier than ever and allowing you to reclaim your feed room. Just open the easily accessible top, pull out a SmartPak and then feed.


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Meet the SmartPakers

Brittany and Nate
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