SmartPak Equine - Media Room
   

 

Customer Testimonials
  • "SmartPak’s customer service and relationship-building is exemplary..."(more)
  • "I have always loved dealing with this company, but today I ..."(more)
  • "Your customer service is the best of any company I have used and with 13 horses ..."(more)
  • "You guys have hands down the best customer service out of any online or catalog company I’ve ever ..."(more)
  • "We are enjoying the SmartPaks. What a great..."(more)
  • "I just want to tell you how much I appreciate you guys. I always get my..."(more)
  • "You make keeping my horse healthy affordable. SmartPak is the place to buy supplements. J.T."(more)
  • "I just wanted to say thanks soooo much for taking care of my horses so well! I am in love with..."(more)
  • "Thank you so much for all your help! SmartFlex Senior has given me back my horse...."(more)
  • "[SmartFlex Senior] is amazing for older horses! Not only is her movement more fluid..."(more)
  • "I just wanted to thank you so much for your Smart Supplement line! I’m not sure that enough people have..."(more)
  • "You all are the best! Everyone I've talked to or emailed has ALWAYS been wonderful! I had samples of..."(more)
  • "I just wanted to let you know how happy I am with the customer service at SmartPak."(more)
  • "I just wanted to take a second to drop you all a message about what great company..."(more)
  • "How do you say?... You and SmartPak rock!!!!! You have always made..."(more)
  • "Thanks for creating such a ‘smart’ way to ‘pak’age some great products! They are so convenient and..."(more)
  • "I cannot say enough good things about your products and your store. I have been a..."(more)
  • "Thank you, thank you, thank you!!! When I opened my SmartPak Catalogue and saw the..."(more)
  • "I wanted to take a moment to THANK YOU for your amazing customer service. I recently had a horrible..."(more)
  • "SmartPak is the best company I have ever had the pleasure of doing business with. Your products are..."(more)
  • "I would just like to take a moment to thank you for the..."(more)
  • "The SmartPaks have been helping my horses with joint pain and they are doing great..."(more)
  • "Just wanted to let you know how great I think you guys are! What great customer service and..."(more)
  • "I really love the SmartPak product, and recommend the program & products to..."(more)
  • "I love dealing with SmartPak. The orders are always shipped promptly and you have..."(more)
  • "I had always heard that SmartPak had great customer service. Now I know that for a fact..."(more)
  • "Thank you for the courtesy that is continually extended to your customers. I have had..."(more)
  • "I wanted to just say thank you for the years of WONDERFUL customer service and the ease of..."(more)
  • "Thank you for your follow up! I have never received such wonderfully efficient and friendly..."(more)
  • "Thank you so much. My shopping experience with you has been truly..."(more)
  • "It is so refreshing to do business with people who genuinely care about their clients, both human and animal..."(more)
  • "I have to say it is the first time I have ever received anything so kind and personal from a business, and you left me feeling like..."(more)
  • "I would like to thank SmartPak for high quality products, excellent service, and reasonable prices. You have..."(more)
  • "EVERYTHING you offer for sale is "just as advertised". I am never disappointed -- it seems that you..."(more)
  • "Thanks so much! I love you guys! Everyone I have ever been in contact with at SmartPak has been so..."(more)

 

In the News

In The News

Sort By Year

2009 - 2008 - 2007 - 2006 - 2005 - 2003 - 2002 - 2001 - 2000




SmartPak has been pleased to be featured in numerous equestrian and other publications. In the media room, publications noting the SmartPak system or products are archived by year. Feel free to browse through the news archive to see what people are saying about SmartPak!

2008 News

Stable Management
May 2008
 

SmartPak introduces a new way to store and feed SmartPaks with a storage bag. The bag is an alternative to the plastic storage drawer and hangs right on the stall door. The bag is made of 400 dernier nylon and comes in two sizes; standard and large. The standard bag can hold a 2-week supply of a 4-well SmartPak and costs $23. The large size can accommodate a 2-week supply of a 7-2ell SmartPak or a 4-week supply of the smaller dose Paks and costs $25. The bags are available in 19 colors and can be embroidered. For more information, check out www.smartpak.com or call 1-800-461-8898.

 

Equestrian Retailer
May/June 2008
 

Paal Gisholt, CEO of SmartPak Equine, wanted to spur the pace of his company’s growth. So in late 2007 he secured a $25 million equity investment from Waltham, Mass.- based North Bridge Growth Equity.

It was not the first time he used private equity—he had received three prior rounds of funding. But it was the biggest infusion of capital and has helped the multichannel marketer of animal health products broaden its offerings, strengthen its existing technology and build a stronger management team.

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Old Colony Memorial
June 2008
 

They've Kept It Simple
When looking into companies that have shown consistently high levels of growth for at least three consecutive years to feature in his latest book, Jim Champy found just what he was looking for in SmartPak, right here in Plymouth.

Champy’s book Outsmart! How to do What Your Competitors Can’t features the stories of eight businesses, including SmartPak, owned by the husband and wife team of Paal Gisholt and Becky Minard.

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Equine Wellness
July/August 2008
 

Smart Idea
Do you have an insulin-resistant horse? Then check out SmartPak’s SmartControl IR. It’s a breakthrough supplement formulated to help manage insulin resistance, a condition associated with obesity and chronic laminitis in horses. It contains a selection of ingredients that work synergistically to support proper metabolic function and blood sugar regulation. The product may be beneficial for horses with Cushing’s if they have also been diagnosed with insulin resistance. www.SmartPakequine.com

 

Eventing USA
July/August 2008
 

The USEA is proud to introduce SmartPak Equine as a Legacy sponsor for the Spalding Labs USEA Young Event Horse Series.

SmartPak is a longtime sponsor of several USEA programs, including USEA Horse of the Year Leaderboard and also the popular SmartPak Canine Dog Show at the Wellpride USEA American Eventing Championships. In addition, they generously donated many items to the USEA for the AEC Benefit and the Annual Meeting Benefit eBay auctions last year.

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California Riding Magazine
August 2008
 

SmartPak™ Teams Up with APHA
Visitors to this year’s American Paint Horse Association (APHA) World Championship Show got a special chance to see National Reining Horse Association (NRHA) and American Quarter Horse Association (AQHA) Freestyle Reining Champion and winner of the prestigious Road to the Horse Competition, Stacy Westfall, share her secrets to "thinking like a horse" during a free horsemanship seminar on Sat., June 28, presented by SmartPak. Recently featured on the Ellen DeGeneres show, Westfall has become one of the most sought after clinicians in the industry due to her great insight and effective teaching style. In addition to presenting this free event, SmartPak also raffled off a set of Big D Horse Blankets to one lucky attendee.

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Horse & Rider
August 2008
 

Going, Going Green
The trend toward be-kind-to-the-environment continues to resonate, not just with consumers, but also with the manufacturers of equine-related products. Case in point: SmartPak, which allows horse owners to customize their animals’ supplements into convenient single-servings.

"Many horse owners may think that ordering their horse’s supplements in a big bulk bucket is “quot;greener" than our daily-dose SmartPaks," says the company’s Karen Sinnott. "However, they may want to think again! … "

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Everything for Horse & Rider
Summer 2008
 

Fun and flirty by design, this anti-sweat sheet is fashioned from an absorbent 100% microfiber fabric that pulls moisture away from the coat and guards against both sun and insects. Equine Couture Monte Carlo Anti-Sweat Sheet from SmartPak, sizes 70"-84", SRP $79.95. Also available from the Monte Carlo collection: saddle pads, polo shirts and socks. 1-800-461-8898; www.smartpakequine.com

 

Equine Journal
October 2008
 

SmartPak™ Reaches Another Milestone
Just a year and a half after they celebrated their 100 millionth SmartPak™ served, SmartPak Equine announced that they have served their 150 millionth supplement in customized daily dose SmartPaks. "When we first started SmartPak, people assumed the SmartPak supplement feeding system™ would be best suited to high level competitive horse kept at a boarding stable," says Becky Minard, founder and senior vice president of SmartPak. "But as we’ve exposed the system to broader audiences, horse owners of all types are finding that it’s both convenient and cost effective. Whether keeping a horse on your own property, or boarding, it’s a great way to know your supplements are going to get fed right, and simplify your busy life."

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Holistic Horse
Oct/Nov 2008
 

SmartPak Goes Pink for Breast Cancer Awareness Month
With a high percentage of female customers, many of whom have shared their stories of fighting breast cancer, SmartPak recognizes that this disease is one of women’s biggest health concerns. Since the 2005 launch of its exclusive SmartPink™ product line to benefit breast cancer research, SmartPak has donated over $50,000 to breast cancer research.

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Reiner
November 2008
 

When you’re competing there’s nothing more important than your horse’s health. When your horse is feeling great, chances are he’ll also be looking great and performing great in the pen. The demands placed on competition horses today are greater than ever. Strenuous riding schedules, excessive hauling to shows, and more time confined in a stall are all factors that can place increased stress on horses, making them more prone to injury and illness. Keeping your horse healthy can help to prevent more serious issues down the road – issues that might just keep you out of the ribbons. It’s sort of like maintaining a car, the better you keep up with it, the longer it’s going to run.

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Equestrian Retailer
Nov/Dec 2008
 

Argyle Isn't Just for Socks Anymore
SmartPak has introduced its new collection of Argyle blankets as a follow up to its SmartPink and SmartBlue plaid line. The Thinsulate turnout features a tough 1200 denier waterproof nylon outer lining. Other features include buckle front enclosure, front gussets, elastic leg straps, as well as one surcingle and a tail cord, allowing the cover to be used alone as a striking dress sheet, or a blanket liner. Blankets come in pink with black trim and blue with black trim. The pattern in the Argyle collection was custom designed to include SmartPak’s signature galloping horse. Contact 1-800-461-8898; www.SmartPak Equine.com

 

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Equine Wellness
Nov/Dec 2008
 

Be the envy of your tack room this holiday season with the solidly constructed, beautifully detailed SmartPak Deluxe Wood Trunk! Constructed by seasoned cabinet makers, only the finest solid hardwoods, premium durable woods, and cabinet grade plywood are used. Prices range from $599.95 through $799.95. Order by calling SmartPak at 1-800-461-8898.

 

Equus
December 2008
 

Have your own photo printed on a Custom Tote Bag (suggested retail, $24.95) from SmartPak Equine. The tote is made of 100 percent polyester woven with a durable finish and comes in white with black, blue or red straps. Call 1-800-461-8898 or go to www.SmartPak.com

 

Everything for Horse & Rider
Winter 2008
 

The Power of Pink
If the shelves at your local tack store look rather pink this October, it’s all for a good cause. Breast cancer has touched the lives of countless equestrians, and pink is the signature color for those battling this devastating disease – especially during national Breast Cancer Awareness month.

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Everything for Horse & Rider
Winter 2008
 

When Paal Gisholt, president and CEO of SmartPak, saw An Inconvenient Truth, Al Gore’s Oscar-winning documentary on global warming, he immediately made changes in his personal life including switching to compact fluorescent bulbs in his home.

"The nice thing about running a business is that you can go beyond yourself and have a greater impact," he says. One of the first things Gisholt did was to develop an environmental policy for SmartPak, which is posted on its website at www.smartpak.com/environment.aspx.

Read More

 

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Meet the SmartPakers

Brittany and Nate
Ever since I was the girl with 1,000 breyer horses and the raggity braid in her hair, I was always obsessed. In second grade I moved into a town with a barn right down the street, which is when I started taking lessons...

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Supplements and Feeds for Senior Horses
I run barrels and ride a 14yr. old mare, she will be 15 next month. Should I put her on any certain supplements or a senior feed? All she gets now is a 12-4 pellet feed. She is doing ok

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