Customer Testimonials
  • "SmartPak is the only way to supplement your horse."(more)
  • "I have always loved dealing with this company, but today I ..."(more)
  • "Your customer service is the best of any company I have used and with 13 horses ..."(more)
  • "You guys have hands down the best customer service out of any online or catalog company I’ve ever ..."(more)
  • "We are enjoying the SmartPaks. What a great..."(more)
  • "I just want to tell you how much I appreciate you guys. I always get my..."(more)
  • "You make keeping my horse healthy affordable. SmartPak is the place to buy supplements. J.T."(more)
  • "I just wanted to say thanks soooo much for taking care of my horses so well! I am in love with..."(more)
  • "Thank you so much for all your help! SmartFlex Senior has given me back my horse...."(more)
  • "[SmartFlex Senior] is amazing for older horses! Not only is her movement more fluid..."(more)
  • "I just wanted to thank you so much for your Smart Supplement line! I’m not sure that enough people have..."(more)
  • "You all are the best! Everyone I've talked to or emailed has ALWAYS been wonderful! I had samples of..."(more)
  • "I just wanted to let you know how happy I am with the customer service at SmartPak."(more)
  • "I just wanted to take a second to drop you all a message about what great company..."(more)
  • "How do you say?... You and SmartPak rock!!!!! You have always made..."(more)
  • "Thanks for creating such a ‘smart’ way to ‘pak’age some great products! They are so convenient and..."(more)
  • "I cannot say enough good things about your products and your store. I have been a..."(more)
  • "Thank you, thank you, thank you!!! When I opened my SmartPak Catalogue and saw the..."(more)
  • "I wanted to take a moment to THANK YOU for your amazing customer service. I recently had a horrible..."(more)
  • "SmartPak is the best company I have ever had the pleasure of doing business with. Your products are..."(more)
  • "I would just like to take a moment to thank you for the..."(more)
  • "The SmartPaks have been helping my horses with joint pain and they are doing great..."(more)
  • "Just wanted to let you know how great I think you guys are! What great customer service and..."(more)
  • "I really love the SmartPak product, and recommend the program & products to..."(more)
  • "I love dealing with SmartPak. The orders are always shipped promptly and you have..."(more)
  • "I had always heard that SmartPak had great customer service. Now I know that for a fact..."(more)
  • "Thank you for the courtesy that is continually extended to your customers. I have had..."(more)
  • "I wanted to just say thank you for the years of WONDERFUL customer service and the ease of..."(more)
  • "Thank you for your follow up! I have never received such wonderfully efficient and friendly..."(more)
  • "Thank you so much. My shopping experience with you has been truly..."(more)
  • "It is so refreshing to do business with people who genuinely care about their clients, both human and animal..."(more)
  • "I have to say it is the first time I have ever received anything so kind and personal from a business, and you left me feeling like..."(more)
  • "I would like to thank SmartPak for high quality products, excellent service, and reasonable prices. You have..."(more)
  • "EVERYTHING you offer for sale is "just as advertised". I am never disappointed -- it seems that you..."(more)
  • "Thanks so much! I love you guys! Everyone I have ever been in contact with at SmartPak has been so..."(more)


Press Releases

Press Releases

Sort By Year

2010 - 2009 - 2008 - 2007 - 2006 - 2005 - 2002 - 2001 - 2000

Stay on top of the latest happenings with SmartPak including our events we sponsor, new Team SmartPak riders, store happenings, and much more!

2007 Press Releases


November 8, 2007 - Dr. Lydia Gray of Elburn, IL was elected Vice President of the Illinois State Veterinary Medical Association (ISVMA) during the association's 125th Annual Meeting in Peoria, Illinois on November 4, 2007. "Dr. Gray has proven herself as an effective leader through her involvement in key committee and council positions with ISVMA, the American Veterinary Medical Association and the American Association of Equine Practitioners," said Peter Weber, executive director of the ISVMA, "and her vision and commitment to excellence benefits the veterinary profession in Illinois."

Click Here to Read More


Company Donates $5,000 to USEF Disaster Fund as part of SmartBlue Program

PLYMOUTH, MA (October 30, 2007) - SmartPak is coming to the aid of horses affected by the Southern California wildfires, with a $5,000 donation to the USEF disaster fund, which assists equines of any breed that find themselves victims of disasters. "Our customers and their horses have been affected by the wildfires," said Becky Minard, founder of SmartPak. "SmartPak is committed to supporting the equine communities we serve and we are proud to be able to assist in the wildfire relief efforts."

Click Here to Read More


By North Bridge Growth Equity

PLYMOUTH, MA (September 7, 2007) - SmartPak Equine, a leading multi-channel marketer of animal health products, today announced a $25 million equity investment by North Bridge Growth Equity (NBGE). The company operates two successful catalog titles, SmartPak Equine and SmartPak Canine, but is best known for the SmartPak feeding system for horses and dogs. The SmartPak system, which allows a horse or dog owner to create custom daily servings of supplements, medications or food that are auto-shipped to the home each month has been widely embraced by animal owners across the country. To date over 125 million portions of food, supplements, or medications have been administered in SmartPaks.

Click Here to Read More

Return to Top


The Company Introduces Two Unique New Blogs for the Equine Industry

PLYMOUTH, MA (September 7, 2007) - SmartPak announced today that they have joined the blogosphere with 2 new blog forums; Ask the Vet and A Peek at the Pak.

"Blogging is a perfect fit for SmartPak because as a Company, we are all about sharing our culture and personality, while also providing horse owners with the most up-to-date horse health care information." said President Paal Gisholt. "Our employees are horse and dog owners too, and they’re excited to share their experiences with our customers."

Click Here to Read More


PLYMOUTH, MA (July 23, 2007) - SmartPak Equine is pleased to announce that Jane Savoie, has joined Team SmartPak. Savoie joins the list of 20+ other Olympians and professional equestrians currently using custom dose SmartPaks. An avid user of the SmartPak™ supplement feeding system for her horses, Savoie is a perfect fit for Team SmartPak.

Click Here to Read More


Will host special anniversary events August 3rd, 4th and 5th

PLYMOUTH, MA (June 28, 2007) - SmartPak has announced plans for an anniversary celebration at its first ever retail store which opened its doors on August 1st, 2006. The store, located at 30 Worcester St. in Natick, Mass. on Rt. 9 Eastbound, will host special events including free give-aways, raffles, product promotions, fun events and demonstrations for pet enthusiasts. Visitors to the store will also find special savings in the catalog outlet where some products are discounted up to 90%. Featuring an array of the newest and most innovative products for horse, rider and dog, the SmartPak Store also offers the opportunity to speak with a representative about equine or canine nutrition and place orders for the company’s patented SmartPak™.

Click Here to Read More

Return to Top


The company has now donated over $20,000 for breast cancer research.

PLYMOUTH, MA (May 17, 2007) -
Employees from SmartPak, a Plymouth, MA based company serving horse and dog owners, have teamed up to participate in the Avon Walk for Breast Cancer on May 19th and 20th. The 39-mile Avon Walk is held each year in Boston, starting at UMASS Boston with an overnight stop at Prowse Farm in Canton. The Team SmartPak entry includes eight SmartPak employees who have been training and fundraising since January.

Click Here to Read More


No Ill Effects Reported. Recall Limited to 45 Pet Owners Who Received Product.

PLYMOUTH, MA (April 25, 2007) -
Wilbur-Ellis, a San Francisco-based supplier of pet food ingredients, has asked all pet food producers that used their rice protein concentrate to recall dog food produced using that ingredient due to a risk that it may have been contaminated with melamine. Melamine is an industrial chemical used to make plastics and fertilizers that can lead to illness or fatalities in animals if consumed.

Click Here to Read More


PLYMOUTH, MA (March 26, 2007) - SmartPak will be repeating their popular Rolex Course Walk again this year, with Olympian Amy Tryon. While most riders only dream of running a four-star course, the next best thing is experiencing it through the eyes and insights of an Olympic equestrian! Tryon will lead attendees on a guided tour through the perils of the most challenging cross country course in the United States. She will discuss her strategies in riding each cross country obstacle from start box to finish and attendees will be able to ask questions along the way. Everyone is welcome to attend this special event, which is free of charge.

Click Here to Read More

Return to Top


CHELMSFORD, MA and PLYMOUTH, MA (March 20, 2007) - In an effort to encourage portion control as a key tool in battling the growing epidemic of obesity in dogs, Wellness® and SmartPak™ today announced an alliance to make Wellness brands of dog food available in custom daily-dose SmartPaks.

Click Here to Read More


Five Equine Aid Charities Selected as Beneficiaries of the Company’s SmartBlue Program

PLYMOUTH, MA (February 28, 2007) - SmartPak is pleased to announce the 2006 beneficiaries for their SmartBlue™ program. The charities selected include Bay State Equine Rescue, CANTER New England, H.O.P.E. Inc., Days End Farm Horse Rescue Inc. and the UC Davis Center for Equine Health. Donations to these charities were provided by a portion of the profits from customers' SmartBlue purchases during 2006. SmartPak's exclusive line of SmartBlue products includes a full line of all-weather horse clothing, halters, saddle pads, equipment bags and more.

Click Here to Read More


PLYMOUTH, MA (February 8, 2007) - SmartPak Equine announced today that they have served their 100 millionth supplement in customized daily dose SmartPaks? "I still remember the excitement we all felt when we started seeing orders come in from top international competitors shortly after we launched the service in 2000," said Becky Minard, Founder and VP of Marketing. "But honestly, what has been most gratifying has been hearing from our customers how we have helped to simplify and improve care for tens of thousands of horses. From the hard core competitor to a young rider getting her first pony, our customers have let us into the special relationship that they enjoy with their horses, and we value that trust more than anything."

Click Here to Read More

Return to Top


PLYMOUTH, MA (January 5, 2007) - SmartPak announced today that it is forming an Equine Veterinary Advisory Council consisting of four leading equine practitioners. With a long standing commitment to equine health, SmartPak intends to use this council to help the company stay on top of the latest research, nutritional products and horse health issues, while helping to promote increased involvement of veterinarians in the nutritional management of horses.

Click Here to Read More

See More Press Releases

Have questions? Contact us »
Connect with us:

Mollie and Eden
I started riding when I was 9 years old and quickly got swept up into the competitive hunter/jumper world. I showed my first pony, Chloe, in the Small Pony Hunter divisions were we competed at shows like Fairfield Hunt Club, Old Salem, HITS, and West...

Learn more »

SmartPak Barn Field Trip, Part 2: Decoding hay and grain for horses
Download the worksheet to test your knowledge! How much hay and grain does your horse get every day? How much SHOULD your horse be getting each day? Many horses may not be getting what your feed bag recommends, so we’re

Read More »

Download our mobile apps

Put SmartPak in your pocket with these awesome apps!

Check It Out »

Healthy horses, happy riders.
SmartPak is committed to a greener planet.
Sign Up Now!
Free Catalog Get Yours Now!

Questions? Call us Toll-Free at 1-800-461-8898.

SmartPak Equine™ is the premier online provider of horse supplies and equine supplements.
© Copyright 2014 by SmartPak Equine LLC. All Rights reserved.