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Customer Testimonials
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  • "The SmartPaks have been helping my horses with joint pain and they are doing great..."(more)
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Press Releases

Press Releases

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Stay on top of the latest happenings with SmartPak including our events we sponsor, new Team SmartPak riders, store happenings, and much more!


2006 Press Releases




SmartPak and Life Data Labs partner to make Farrier's Formula available in SmartPaks

Special Version of Farrier’s Formula Available Exclusively in SmartPaks

CHEROKEE, AL and PLYMOUTH, MA (November 29, 2006) - Life Data Labs and SmartPak Equine announced today that they have entered into a partnership to make Farrier's Formula available in SmartPaks. Farrier's Formula is the original hoof supplement, and has been shown effective in university studies as well as Life Data's own extensive research.

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SmartPink Program Receives $5,000 Donation for Breast Cancer Research and Awareness

PLYMOUTH, MA (October 25, 2006) -Kensington Protective Products recently presented SmartPak with a donation in the amount of $5,000 to support the National Breast Cancer Foundation under the auspices of the SmartPink(tm) Program. This latest donation brings the total contribution to the national foundation to over $25,000 through the sale of SmartPink plaid products. SmartPak donates 10% of profits from all SmartPink sales.

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SmartPak CEO named one of the country’s best bosses by Fortune Small Business

Paal Gisholt of SmartPak in Plymouth to be featured in October issue

PLYMOUTH, MA (Oct. 2, 2006) — Winning Workplaces announces Paal Gisholt, President and CEO of SmartPak based in Plymouth, as one of this year's Best Bosses. He is one of 18 Best Bosses selected nationally - dedicated, passionate, and driven business leaders representing such diverse fields as investment management, animal health products, web hosting and legal services.

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SmartPak and Nutramax partner to introduce Cosequin, SP

Special Version of Cosequin Available Exclusively in SmartPaks

PLYMOUTH, Mass (Sept. 27, 2006) - SmartPak Equine, LLC and Nutramax Laboratories, Inc. announced today that they have jointly introduced a special version of Cosequin designed for the horse in intensive training and competition. The product, called Cosequin, SP and available exclusively through SmartPak, contains the exclusive active ingredients that have made the original researched formulation of Cosequin the #1 veterinarian recommended brand. Cosequin, SP contains double the amount of high quality FCHG49, glucosamine (7200mg) combined with 1200mg of Cosequin's researched (TRH122,) low molecular weight chondroitin sulfate, and a full 10,000mg of MSM as well as 2500mg of Vitamin C.

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SmartPak named to the Inc. 500 list of America's Fastest Growing Private Companies for second straight year

PLYMOUTH, MA (Sept. 18, 2006) – For the second consecutive year, SmartPak has been named to Inc. magazine's list of the nation's 500 fastest growing private companies. SmartPak's three-year growth rate of 437 percent earned it the number 312 spot on Inc.'s list, making it the eleventh fastest growing privately held consumer products company in the country. SmartPak is the only equine company ever named to the list. With this second mention, SmartPak joins the ranks of Inc. 500 alumni that have graced the list multiple times, including Microsoft, Timberland, Gateway, Shutterfly and other companies that have gone on shape their respective industries.

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SmartPak Store to host "Get Smart Series" on Equine health topics

From travel safety to colic prevention, the SmartPak Store will host discussions from noted veterinarian, Dr. Lydia Gray

NATICK, MA (August 25, 2006) – SmartPak announced today that they plan to offer monthly in-depth discussions on a range of equine health topics at their new store in Natick, MA

Starting on September 13 th, SmartPak's medical director, Dr. Lydia Gray, will offer the latest research and lead discussions in such areas as "Traveling With Your Horse", "Joint Supplements: What's Hip and What's Hype?", "Preparing Your Horse for Old Man Winter" and "Colic Prevention." Dates for the series are September 13 th, October 25 th, November 15 th and December 13 th respectively, with each session beginning at 7pm.

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Lilly and Dakota are tops among dog names in the U.S.

SmartPak Canine releases most popular dog names for '06

PLYMOUTH, MA (August 24, 2006) - Move over Spot! When it comes to naming their canine family members, it seems Molly, Max and Maggie are top-dog these days.

According to SmartPak Canine, a catalog company providing unique solutions for canine health and wellness, the top ten most popular dog names for 2006 are as follows:

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Grand Opening Weekend

Special Guests Highlight Weekend Event

NATICK, MA (August 22, 2006) – SmartPak is pleased to report a successful grand opening of their first ever retail store with special guests helping to commence the celebrations. Attracting a steady flow of customers, the SmartPak Store has quickly established itself as a local resource for horse and dog enthusiasts.

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SmartPak announces Grand Opening of First Retail Store

New SmartPak Store will host special grand opening events on August 5th and 6th

PLYMOUTH, MA (July 20, 2006) – SmartPak proudly announces the grand opening of its first ever retail store which will be opening its doors on August 1 st. The store, located in Natick, MA, plans to celebrate the occasion by hosting special events during its first weekend including free give-aways, raffles, fun events and demonstrations for pet enthusiasts. Featuring a wide array of the newest and most innovative products for horse, rider and dog, the SmartPak Store also offers the opportunity to talk to a representative about equine or canine nutrition and place orders for the company's patented SmartPak™.

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SmartPak introduces the SmartPak Canine System for dogs

PLYMOUTH, MA (June 22, 2006) – SmartPak introduces a revolutionary way to feed our dogs with the introduction of the SmartPak Canine system. Six years ago, SmartPak's innovation changed the way horses are fed supplements and medications. Today, SmartPak applies that same concept and ingenuity to the way we care for our dogs.

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Official day and time announced for the 2nd annual Course Walk with Kim Severson and Amy Tryon

Hosted by SmartPak Equine

PLYMOUTH, MA – (April 22, 2006) SmartPak Equine has released official details for their 2nd Annual Course Walk with Kim Severson and Amy Tryon at the Rolex Kentucky Three-Day event,. The course walk will begin at the start box of the cross country course at 2:00 PM on Thursday, April 27, 2006, rain or shine. Propelled by the success of the event in 2005, this year’s course walk has received an outstanding response with nearly five times as many pre-registered individuals than the year before.

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2006 USEA Horse of the Year Award to be Sponsored by SmartPak™

PLYMOUTH, MA – (March 8, 2006) For the first time ever, SmartPak Equine will be sponsoring the United States Eventing Association's coveted Horse of the Year Award for 2006. Honoring the horse that has accumulated the most points over a competition year, the USEA Horse of the Year award has been bestowed on some of the sport's most legendary athletes including Winsome Adante, Windfall II and The Foreman. The winner will receive $1,000 plus a year's worth of supplements in SmartPaks!

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SmartPak announces SmartCare™ Veterinary Partnership Program led by new medical director, Dr. Lydia Gray

PLYMOUTH, MA – (Feb. 14, 2006) SmartPak Equine, the leader in daily dose packaging of equine medicines and nutritional products, is pleased to announce the launch of its new SmartCare™ veterinary partnership program. With SmartCare, veterinarians can provide their clients with the benefits of the patented SmartPak supplement service, while streamlining the commercial sale of daily supplements and medications.

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Second Annual Rolex Course Walk with Olympians Kim Severson and Amy Tryon

Hosted by SmartPak Equine

PLYMOUTH, MA – (Feb. 10, 2006) Last April, over 200 attendees joined SmartPak Equine at the start box of the Rolex Kentucky Three-Day Event to absorb the wisdom of Olympians Kim Severson and Amy Tryon. Encouraged by the impressive crowd during last year’s event, SmartPak is pleased to announce its plans for a second annual Rolex Course Walk with Severson and Tryon. The event is free of charge and all are welcome to attend.

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SmartPak Equine's SmartBlue™ continues charitable donations with focus on supporting Equine Aid Charities

PLYMOUTH, MA – (Jan. 31, 2006) In response to the wildly popular SmartPink?line, SmartPak Equine is proud to announce the launch of its new SmartBlue?product line. Proceeds from the net profit of every SmartBlue product sale will be donated to equine aid charities that promote the well being of horses through rescue, rehabilitation, retirement and equine health research. The new SmartBlue products will be available starting mid-March of 2006. “The popularity of the SmartPink line and the support that it engendered for breast cancer awareness and research throughout the equestrian community was simply astounding,?reflected CEO and president of SmartPak, Paal Gisholt. “We wanted to do more and felt that supporting the charities that help horses lead happy and healthy lives was an equally rewarding choice for our new SmartBlue line.?SmartPak is hoping that the SmartBlue line will mimic the success of their SmartPink line which has contributed over $20,000 to date to the National Breast Cancer Foundation.

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SmartPak Equine hires Gray as Medial Director and Staff Veterinarian

PLYMOUTH, MA – (Jan. 12, 2006) SmartPak Equine is pleased to announce that Lydia Gray DVM, MA, has joined the company as medical director and staff veterinarian. In this newly created position, Dr. Gray will help to direct SmartCare™, SmartPak's new veterinary partnership program, provide technical support, direct research and development, and enhance existing nutrition educational programs for both staff and customers.

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Meet the SmartPakers

Brittany and Nate
Ever since I was the girl with 1,000 breyer horses and the raggity braid in her hair, I was always obsessed. In second grade I moved into a town with a barn right down the street, which is when I started taking lessons...

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Supplements and Feeds for Senior Horses
I run barrels and ride a 14yr. old mare, she will be 15 next month. Should I put her on any certain supplements or a senior feed? All she gets now is a 12-4 pellet feed. She is doing ok

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