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Customer Testimonials
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Press Releases

Press Releases

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Stay on top of the latest happenings with SmartPak including our events we sponsor, new Team SmartPak riders, store happenings, and much more!


2005 Press Releases




INC. Magazine Ranks SmartPak the sixth fastest growing Private Consumer Products company in America

PLYMOUTH, MA For the first time in the 22 years since Inc. Magazine began publishing the Inc. 500 list of America’s fastest growing private businesses, an equine business has been named to the list. SmartPak Equine was ranked the 106th fastest-growing private business in America, and was the sixth fastest growing consumer products company to make the list. With a growth rate of 868 percent in the last three years, SmartPak has achieved a recognition never before attained by a company in the equine industry. According to editors, the SmartPak business model is “half Expedia, half GNC"

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SmartPak Equine invites consumers to 'Get Smart; with new online library of Equine Health and Nutrition articles

PLYMOUTH, MA – (Sept. 30, 2005) SmartPak Equine proudly announced today the unveiling of it's new Get Smart Library, a collection of educational articles authored by some of the nation's most highly regarded experts in equine nutrition. The public can access the Get Smart Library on SmartPak Equine's Web site at www.SmartPakEquine.com under "Get Smart Library."

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SmartPak Equine offers aid to the victims of Hurricane Katrina

PLYMOUTH, MA – (Sept. 7, 2005) In response to the recent disaster inflicted by Hurricane Katrina, SmartPak Equine announced today that it will be offering free replacement SmartPaks and a 20% discount for victims of Katrina and their animals. SmartPak will continue to ship orders as scheduled to all their customers and will redirect SmartPaks and SmartSupplies to temporary addresses for displaced customers as needed.

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SmartPak Equine Reaches $10K in donations towards Breast Cancer research and awareness and extends its SmartPink™ line

PLYMOUTH, MA – (Aug. 12, 2005) In a mere three months since the launch of its exclusive SmartPink™ product line to benefit breast cancer research, SmartPak Equine has donated over $10,000 to the National Breast Cancer Foundation. The NBCF works to increase breast cancer survival rates through education and free access to mammograms for those in need. With the popularity of the program, SmartPak is adding new winter turn-out and stable blankets to round out a complete horse clothing line in SmartPink Plaid.

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SmartPak Equine adds popular Justin Boots, to catalog

PLYMOUTH , MA – (June 30, 2005) SmartPak Equine proudly announces the addition of a Justin Boots, series to its catalog line. Renowned within the western riding community and recently making a bold statement in the fashion world, Justin Boots are a hallmark of fashion and functionality for western boots. SmartPak is thrilled to offer four unique styles of Justin Boots chosen for their exuberant, sharp looks and durability. Styles include the Classic Men's Western, Ladies Western , Remuda Ladies Western and Remuda Men's Western boots.

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Collegiate Riding Programs benefit from SmartPak Equine University

Now Enrolling for the 2005-2006 Academic Year

PLYMOUTH, MA (June 28, 2005) SmartPak Equine announced today that it is accepting applications from collegiate riding programs for the 2005-2006 academic year for its SmartPak University Program. Going on its second year, this program offers collegiate riding programs the chance to raise money, get exclusive discounts on products and gain access to industry experts.

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Reining Champion Sandy Collier available for signing at Western States Horse Expo in Sacramento, CA.

Sponsored by SmartPak Equine

WHAT: Hundreds of eager equine enthusiasts flock to the Western States Horse Expo every year to soak up knowledge from top professionals and enjoy a saturation of everything equine. As if this couldn't be topped, SmartPak Equine™ is offering something more for attendees this year - the opportunity to meet Reining Champion Sandy Collier up close and personal! A member of Team SmartPak, Collier will be making appearances at the SmartPak booth all weekend to greet fans and sign free photographs. Stop by to say hello, get free samples, ask questions and have a photo autographed by Collier! All are welcome; giveaways are limited on a first come, first serve basis.

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SmartPak receives Award for Innovation

Previous Winners of the Award Include Staples and Ben & Jerry’s Ice Cream

PLYMOUTH, MA – (May 19, 2005) SmartPak Equine announced today that it has received a 2005 Innovation Award from the Smaller Business Association of New England. SmartPak Equine, best known for offering custom-packed nutritional supplements in its patented SmartPak™ packaging, is the first equine company to receive this prestigious award.

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Olympic Equestrians to host course walk at Rolex Championship

WHAT: While most of us only dream of running a four-star course, the next best thing is experiencing it through the eyes and insights of Olympian equestrians! Attendees of the 2005 Rolex Kentucky CCI**** can do just that at the SmartPak Equine-sponsored Course Walk with Kim Severson and Amy Tryon. Severson and Tryon will offer their tips and tactics for riding the toughest cross country course in the U.S. Everyone is welcome to attend this incredible opportunity; just sign up at the SmartPak booth in advance, and receive a free SmartPak sample. Sign up sheets will also be available at the start of the walk. In addition, Severson and Tryon will be signing autographs throughout the four-day championship at the SmartPak Equine booth.

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SmartPak Equine becomes official supplier to USEF

PLYMOUTH, MA – (Feb. 25, 2005 ) SmartPak Equine™, provider of the patented daily-dose SmartPak supplement service, is pleased to announce that the company is now an official supplier to the United States Equestrian Federation™.

"USEF and SmartPak both strive to promote the highest standards of horse care. Working with an organization like USEF is a natural fit for us," stated company founder, Becky Minard.

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SmartPak joins forces with ASPC and AMHR

Offering Smart Solutions for Smaller Equines

PLYMOUTH, MA – (Jan. 6, 2005) For owners of ponies and miniature horses, a balanced diet and proper supplementation are just as an essential part of equine management as the pint sized wonders' larger counterparts. Relying on plastic bags, Tupperware, or scooping from countless buckets with really tiny scoops, supplementing for the mighty mini's of the equine world required owners to manually dose each animal every day - an arduous task for such petite ponies and mini's.

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Meet the SmartPakers

Brittany and Nate
Ever since I was the girl with 1,000 breyer horses and the raggity braid in her hair, I was always obsessed. In second grade I moved into a town with a barn right down the street, which is when I started taking lessons...

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Supplements and Feeds for Senior Horses
I run barrels and ride a 14yr. old mare, she will be 15 next month. Should I put her on any certain supplements or a senior feed? All she gets now is a 12-4 pellet feed. She is doing ok

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