Customer Testimonials
  • "SmartPak is the only way to supplement your horse."(more)
  • "I have always loved dealing with this company, but today I ..."(more)
  • "Your customer service is the best of any company I have used and with 13 horses ..."(more)
  • "You guys have hands down the best customer service out of any online or catalog company I’ve ever ..."(more)
  • "We are enjoying the SmartPaks. What a great..."(more)
  • "I just want to tell you how much I appreciate you guys. I always get my..."(more)
  • "You make keeping my horse healthy affordable. SmartPak is the place to buy supplements. J.T."(more)
  • "I just wanted to say thanks soooo much for taking care of my horses so well! I am in love with..."(more)
  • "Thank you so much for all your help! SmartFlex Senior has given me back my horse...."(more)
  • "[SmartFlex Senior] is amazing for older horses! Not only is her movement more fluid..."(more)
  • "I just wanted to thank you so much for your Smart Supplement line! I’m not sure that enough people have..."(more)
  • "You all are the best! Everyone I've talked to or emailed has ALWAYS been wonderful! I had samples of..."(more)
  • "I just wanted to let you know how happy I am with the customer service at SmartPak."(more)
  • "I just wanted to take a second to drop you all a message about what great company..."(more)
  • "How do you say?... You and SmartPak rock!!!!! You have always made..."(more)
  • "Thanks for creating such a ‘smart’ way to ‘pak’age some great products! They are so convenient and..."(more)
  • "I cannot say enough good things about your products and your store. I have been a..."(more)
  • "Thank you, thank you, thank you!!! When I opened my SmartPak Catalogue and saw the..."(more)
  • "I wanted to take a moment to THANK YOU for your amazing customer service. I recently had a horrible..."(more)
  • "SmartPak is the best company I have ever had the pleasure of doing business with. Your products are..."(more)
  • "I would just like to take a moment to thank you for the..."(more)
  • "The SmartPaks have been helping my horses with joint pain and they are doing great..."(more)
  • "Just wanted to let you know how great I think you guys are! What great customer service and..."(more)
  • "I really love the SmartPak product, and recommend the program & products to..."(more)
  • "I love dealing with SmartPak. The orders are always shipped promptly and you have..."(more)
  • "I had always heard that SmartPak had great customer service. Now I know that for a fact..."(more)
  • "Thank you for the courtesy that is continually extended to your customers. I have had..."(more)
  • "I wanted to just say thank you for the years of WONDERFUL customer service and the ease of..."(more)
  • "Thank you for your follow up! I have never received such wonderfully efficient and friendly..."(more)
  • "Thank you so much. My shopping experience with you has been truly..."(more)
  • "It is so refreshing to do business with people who genuinely care about their clients, both human and animal..."(more)
  • "I have to say it is the first time I have ever received anything so kind and personal from a business, and you left me feeling like..."(more)
  • "I would like to thank SmartPak for high quality products, excellent service, and reasonable prices. You have..."(more)
  • "EVERYTHING you offer for sale is "just as advertised". I am never disappointed -- it seems that you..."(more)
  • "Thanks so much! I love you guys! Everyone I have ever been in contact with at SmartPak has been so..."(more)


In the News

In The News

Sort By Year

2009 - 2008 - 2007 - 2006 - 2005 - 2003 - 2002 - 2001 - 2000

SmartPak has been pleased to be featured in numerous equestrian and other publications. In the media room, publications noting the SmartPak system or products are archived by year. Feel free to browse through the news archive to see what people are saying about SmartPak!

2005 News

Trail Rider - November / December 2005

"Last August, Hurricane Katrina devastated portions of the Gulf Coast in Louisiana and Mississippi. The equine community responded immediately to help equine victims and their owners…SmartPak Equine is offering free replacement SmartPaks and a 20 percent discount on all products to victims of Hurricane Katrina and their animals."


Equine Insider - November 2005

"Inc. Magazine ranked SmartPak Equine the 106th fastest-growing private business in America, and the sixth fastest growing privately held consumer products company. With a growth rate of 848% in the last three years, SmartPak has achieved recognition never before attained by a company in the equine industry.

'The equine business is so competitive that to succeed you need to be different,’ said Becky Minard, the company’s founder and principle inventor of SmartPak’s patented feeding system. ‘We don’t just sell great merchandise. We view our role as partnering with our clients to help them solve problems and get the maximum enjoyment from their horses'."

Practical Horseman - November 2005

"...the SmartPink Plaid Kensington Trailer Organizer is two gifts in one. The lucky recipient gets a durable, foldable 26-by-48 inch Textiline organizer that fastens easily to a stall wall, trailer door, or pipe corral for instant access to sprays, grooming tools, treats, and other necessities…And SmartPak donates 20 percent of the net proceeds from this and dozens of other SmartPink Plaid products to breast cancer research."

Dressage Today - October 2005

"SmartPak Equine is donating 20 percent of the profit from their SmartPink™ Plaid products to the National Breast Cancer Foundation (NBCF). Jaralyn Gibson, vice president of new business development at SmartPak Equine says, 'Nearly 80 percent of the horse market are women, so this is a nice way to give back to women and support health issues.' Since the program's launch in April 2005, more than $10,000 has been donated to NBCF. The SmartPink line features fly protection, saddle bags and halters all in an exclusive pink plaid designed to promote breast cancer awareness. SmartPink products can be ordered directly from the Web site or by calling (800) 461-8898."


Equus - October 2005

"Many horses require medications or feed supplements in their older years. And although adding a top dressing or grinding up a few pills to add to each meal sounds straightforward enough, it can be a logistical challenge in some boarding situations. There are a few ways you can make sure your hourse gets what he needs: Grind up medications and place daily portions in individual 'baggies' that can be dumped onto rations, or purchase containers with premeasured doses of medications and supplements, such as SmartPaks. Just be sure that the baggies or containers are clearly marked with your horse's name."

Horse & Rider - October 2005

"Shopping for a Cause"
This halter is one of a number of horse products - from blankets to tote bags - sold through SmartPak Equine's SmartPink line.
SmartPak will donate 20 percent of the net profit from the sales of the SmartPink™ line to the National Breast Cancer Foundation."

Equine Insider - February 2005

"What do Avon, Ralph Lauren and SmartPak Equine have in common? Profits from the sale of their products benefit breast cancer organizations…'The color pink has been used extensively to build awareness of increasing rates of breast cancer, and we are proud to offer this exclusive Pink Plaid in the full line of Kensington Products,’ said Becky Minard, company founder. ‘We’ve always advocated for the health of horses, and now we can advocate for the health of the women that own them'."


The Journal - February 2005

"Now SmartPak can be a huge help for even the tiniest of trotters! Recognizing the need for reliable and efficient feeding of supplements for all horses, regardless of size or stature, SmartPak Equine has joined forces with the American Shetland Pony Club and the American Miniature Horse Registry in a pioneering sponsorship. Providing innovative products and services for equine management, SmartPak is devoted to finding customized solutions to every horse owner’s needs, large or small."

See Featured News

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Mollie and Eden
I started riding when I was 9 years old and quickly got swept up into the competitive hunter/jumper world. I showed my first pony, Chloe, in the Small Pony Hunter divisions were we competed at shows like Fairfield Hunt Club, Old Salem, HITS, and West...

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SmartPak Barn Field Trip, Part 2: Decoding hay and grain for horses
Download the worksheet to test your knowledge! How much hay and grain does your horse get every day? How much SHOULD your horse be getting each day? Many horses may not be getting what your feed bag recommends, so we’re

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