Customer Testimonials
  • "I tell everyone how convenient and helpful you'll are."(more)
  • "I have always loved dealing with this company, but today I ..."(more)
  • "Your customer service is the best of any company I have used and with 13 horses ..."(more)
  • "You guys have hands down the best customer service out of any online or catalog company I’ve ever ..."(more)
  • "We are enjoying the SmartPaks. What a great..."(more)
  • "I just want to tell you how much I appreciate you guys. I always get my..."(more)
  • "You make keeping my horse healthy affordable. SmartPak is the place to buy supplements. J.T."(more)
  • "I just wanted to say thanks soooo much for taking care of my horses so well! I am in love with..."(more)
  • "Thank you so much for all your help! SmartFlex Senior has given me back my horse...."(more)
  • "[SmartFlex Senior] is amazing for older horses! Not only is her movement more fluid..."(more)
  • "I just wanted to thank you so much for your Smart Supplement line! I’m not sure that enough people have..."(more)
  • "You all are the best! Everyone I've talked to or emailed has ALWAYS been wonderful! I had samples of..."(more)
  • "I just wanted to let you know how happy I am with the customer service at SmartPak."(more)
  • "I just wanted to take a second to drop you all a message about what great company..."(more)
  • "How do you say?... You and SmartPak rock!!!!! You have always made..."(more)
  • "Thanks for creating such a ‘smart’ way to ‘pak’age some great products! They are so convenient and..."(more)
  • "I cannot say enough good things about your products and your store. I have been a..."(more)
  • "Thank you, thank you, thank you!!! When I opened my SmartPak Catalogue and saw the..."(more)
  • "I wanted to take a moment to THANK YOU for your amazing customer service. I recently had a horrible..."(more)
  • "SmartPak is the best company I have ever had the pleasure of doing business with. Your products are..."(more)
  • "I would just like to take a moment to thank you for the..."(more)
  • "The SmartPaks have been helping my horses with joint pain and they are doing great..."(more)
  • "Just wanted to let you know how great I think you guys are! What great customer service and..."(more)
  • "I really love the SmartPak product, and recommend the program & products to..."(more)
  • "I love dealing with SmartPak. The orders are always shipped promptly and you have..."(more)
  • "I had always heard that SmartPak had great customer service. Now I know that for a fact..."(more)
  • "Thank you for the courtesy that is continually extended to your customers. I have had..."(more)
  • "I wanted to just say thank you for the years of WONDERFUL customer service and the ease of..."(more)
  • "Thank you for your follow up! I have never received such wonderfully efficient and friendly..."(more)
  • "Thank you so much. My shopping experience with you has been truly..."(more)
  • "It is so refreshing to do business with people who genuinely care about their clients, both human and animal..."(more)
  • "I have to say it is the first time I have ever received anything so kind and personal from a business, and you left me feeling like..."(more)
  • "I would like to thank SmartPak for high quality products, excellent service, and reasonable prices. You have..."(more)
  • "EVERYTHING you offer for sale is "just as advertised". I am never disappointed -- it seems that you..."(more)
  • "Thanks so much! I love you guys! Everyone I have ever been in contact with at SmartPak has been so..."(more)


In the News

In The News

Sort By Year

2009 - 2008 - 2007 - 2006 - 2005 - 2003 - 2002 - 2001 - 2000

SmartPak has been pleased to be featured in numerous equestrian and other publications. In the media room, publications noting the SmartPak system or products are archived by year. Feel free to browse through the news archive to see what people are saying about SmartPak!

2000 News

The Horse of Delaware Valley - November 2000

"...the ultimate in cyber shopping for the busy equestrian...What could be more convenient than having the supplements you give your horse already measured and packaged in dose-by-dose servings?"


SideLines - October 21, 2000

"SmartPak Equine Solves the Supplement Problem. SmartPak is an excellent way to make sure your boarded horses get their supplements accurately - and daily. Given the large volume of work, supplements are frequently mis-measured, or worse, forgotten. Many are not resealed properly, exposing the supplements to oxygen and moisture, seriously compromising their potency.

'The SmartPak completely eliminates these problems,' Minard says. Each horse’s daily dose of supplements comes in a sealed container with individual compartments to prevent cross-contamination and reaction. 'Everyone wins,' says Minard. 'Owners love it because they know their horses are getting their choice of name-brand supplements, in the exact amount, every day. Barn managers love it because it is simple. There’s nothing to measure or scoop, and the horse’s name is on every pack.'"

USCTA NEWS - Eventing USA, The Publication of the United States Combined Training Association, Volume 29, Issue Five, 2000

"SmartPak Equine...riders and horse enthusiasts dedicated to providing high quality products for the care and good health of horses. They offer a broad range of leading equine product lines."

Western Horseman - October 2000

Western Preview. "...makes monitoring daily doses of equine nutritional supplements easy and ensures that horses receive the freshest, most potent supplements possible. There’s never doubt when feed has been supplemented and that the correct amount has been used.

It can be time-consuming to deal with supplements in bulk containers, unless properly resealed, potency of these often expensive additives can be reduced. Restocking is no problem; after the initial order, SmartPak replenishes your supply automatically each month."


The Horse - September 2000

"Easier Feeding. No more wondering if your horse received his supplements each day or hassling with pre-bagging and sorting supplements for each horse."

Boston Business Journal - September 1-7, 2000

Profiled in Boston Business Journal. Serving Greater Boston’s Business Community. Click here to view entire article.
September 1-7, 2000


Horse Illustrated - September 2000

"Get Smart. At first glance, this looks like the equine version of a TV dinner: prepackaged daily supplements. However, the benefits of SmartPak Equine extend beyond the obvious convenience. ...No matter who feeds your horse, you’ll know that he’s getting exactly what he’s supposed to - especially helpful in large boarding barns. And if you’re on the road competing, SmartPaks are good travelers. Design your SmartPak online or over the phone, choosing from a broad selection of leading brand name equine product lines. Your order will be replenished automatically each month, so you’ll never run out at the last minute again. The containers are made of recycled material and are recyclable."

Horse Show - September 2000

"The patent-pending SmartPak revolutionized the administration of equine nutritional supplements. Customized for each horse, it offers precisely measured daily doses of brand-name supplements in sealed, pre-packaged containers protected from sunlight, moisture and air. SmartPaks ensure freshness, accuracy and unequalled convenience."

EQUUS - August 2000

"Convenient customized supplements. A service that delivers customized packs of brand-name supplements divided into daily doses to meet your horse's needs. Customers can order from a variety of supplements, from vitamins to hoof treatments, based on their horse's requirements; a month's supply is then delivered with each daily dose in a sealed container with the horse's name printed on the label. Orders come in a dispenser box to keep packages organized."


The Blood-Horse - August 5, 2000

"SmartPak has introduced a new method of administering equine nutritional supplements... protected from sunlight, moisture and air. The containers have individual wells for each supplement and a peel-off top."

Dressage Today - August 2000

"Supplement the Smart Way. SmartPak makes adding supplements to your horse’s ration less of a chore."


"The patent-pending SmartPak revolutionizes the administration of equine nutritional supplements."


Horseman’s Yankee PEDLAR - July 2000

"Promises Compliance, Convenience & Potency. ...Each horse’s daily dose of supplements comes in a sealed container with individual compartments to prevent cross-contamination and reaction."

Thoroughbred Times - June 24, 2000

"...Until now, supplements have been packaged in bulk containers, which make their administration a time consuming task prone to dosage errors… failure to reseal the containers can reduce the potency of vitamins and minerals crucial to the horse’s performance."

Journal of Equine Veterinary Science - Vol 20, No 6, June 2000

"...precisely measured daily-doses of brand name supplements in sealed, prepackaged containers protected from sunlight, moisture and air. …daily-dose SmartPaks have individual wells for each supplement, a peel-off top …With this unique approach, SmartPaks ensure freshness, accuracy and unequalled convenience.… failure to reseal bulk containers can reduce the potency of expensive vitamins and minerals crucial to a horse’s top performance."

See Featured News

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Brittany and Nate
Ever since I was the girl with 1,000 breyer horses and the raggity braid in her hair, I was always obsessed. In second grade I moved into a town with a barn right down the street, which is when I started taking lessons...

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Horse of the Month: Dax
Horse of the Month: Doc’s Mostly Yella aka Dax Breed: Quarter Horses Age: 8 years old PATH Intl. Member Center: Miracles in Motion Location: Keene, NH Dax is an 8 year old palomino quarter horse. He is about 16hh and

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