Born from the determination of two college roommates with an entrepreneurial spirit, the Life is Good brand has grown tremendously since its start in 1989. With a continued emphasis on simplicity, humor and humility, Life is Good continues to prosper and expand its collection. The main character Jake, featured on most Life is Good products, has fortunately made it to the equestrian world! Shop our selection of Life is Good t-shirts and caps for your favorite horse apparel!
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