Press Releases
| Mar. 28, 2008 |
Kim Severson and Jan Byyny offer expert advice during Rolex Course Walk
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| Feb. 20, 2008 |
SmartPak Storage Bag offers alternative for storing and dispensing SmartPaks™
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| Jan. 3, 2008 |
HorseGirlTV Partners With Equine Industry Leader SmartPak
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| Nov. 8, 2007 |
Dr. Lydia Gray Elected Vice President of ISVMA
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| Sept. 20, 2007 |
SmartPak Offers Aid to Horses Affected by California Wildfires |
| Sept. 20, 2007 |
SmartPak Announces $25 Million Investment |
| Sept. 7, 2007 |
SmartPak Invites You to Take a Peek at the Pak |
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Aug. 7, 2007 |
Please donate your overweight or cresty-necked horse with laminitis (founder) to the
University of Tennessee |
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July 23, 2007 |
Jane Savoie Joins Team SmartPak |
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June 28, 2007 |
SmartPak to Celebrate 1st Anniversary of Retail Store |
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May 17, 2007 |
SmartPak Equine Joins Avon Walk for Breast Cancer |
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Apr. 25, 2007 |
SmartPak Canine Voluntarily Recalls LiveSmart Weight Management Formula |
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Mar. 26, 2007 |
SmartPak to Hold Another Rolex Course Walk with Olympian Amy Tryon |
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Mar. 20, 2007 |
Dogs should mind what they eat too: Wellness and SmartPak team up to fight canine obesity
through portion control |
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Feb. 28, 2007 |
SmartPak names SmartBlue™ Charities |
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Feb. 8, 2007 |
SmartPak Serves 100 Millionth Supplement in SmartPaks™ |
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Jan. 5, 2007 |
SmartPak taps leading practitioners for Equine Veterinary Advisory Council |
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Nov. 29, 2006 |
SmartPak and Life Data Labs partner to make Farrier's Formula available in SmartPaks |
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Oct. 25, 2006 |
SmartPink Program Receives $5,000 Donation for Breast Cancer Research and Awareness
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Oct. 2, 2006 |
SmartPak CEO named one of the country's best bosses by Fortune Small Business |
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Sept. 27, 2006 |
SmartPak and Nutramax partner to introduce Cosequin, SP |
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Sept. 18, 2006 |
SmartPak named to the Inc. 500 list of America's Fastest Growing Private Companies for
second straight year |
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August 25, 2006 |
SmartPak Store to host "Get Smart Series" on Equine health topics
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August 24, 2006 |
Lilly and Dakota are tops among dog names in the U.S. |
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August 22, 2006 |
Grand Opening Weekend |
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July 20, 2006 |
SmartPak announces Grand Opening of First Retail Store |
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June 22, 2006 |
SmartPak Introduces the SmartPak Canine system for dogs |
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April 22, 2006 |
Official day and time announced for the 2nd annual Course Walk with Kim Severson and
Amy Tryon |
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Mar. 8, 2006 |
2006 USEA Horse of the Year Award to be sponsored by SmartPak Equine |
Feb. 14, 2006
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SmartPak announces SmartCare™ Veterinary Partnership Program led by new medical
director, Dr. Lydia Gray |
Feb. 10, 2006
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Second Annual Rolex Course Walk with Olympians Kim Severson and Amy Tryon |
Jan. 31, 2006
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SmartPak Equine's SmartBlue™ continues charitable donations with focus on supporting
Equine Aid Charities |
Jan. 12, 2006
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SmartPak Equine hires Gray as Medial Director and Staff Veterinarian |
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Oct. 19, 2005
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INC. Magazine Ranks SmartPak the sixth fastest growing Private Consumer Products company
in America |
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Sept. 30, 2005 |
SmartPak Equine invites consumers to 'Get Smart; with new online library of Equine Health
and Nutrition articles |
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Sept. 7, 2005 |
SmartPak Equine offers aid to the victims of Hurricane Katrina |
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Aug. 12, 2005 |
SmartPak Equine Reaches $10K in donations towards Breast Cancer research and awareness
and extends its SmartPink™ line
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June 30, 2005 |
SmartPak Equine adds popular Justin Boots, to catalog |
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June 28, 2005 |
Collegiate Riding Programs benefit from SmartPak Equine University |
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June 11, 2005 |
Reining Champion Sandy Collier available for signing at Western States Horse Expo in
Sacramento, CA. |
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May 19, 2005 |
SmartPak receives Award for Innovation |
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April 28, 2005 |
Olympic Equestrians to host course walk at Rolex Championship |
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Feb. 25, 2005 |
SmartPak Equine becomes official supplier to USEF |
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Jan. 6, 2005 |
SmartPak joins forces with ASPC and AMHR:
Offering Smart Solutions for Smaller Equines
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April 17, 2002
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SmartPak Equine, now offers The Mosquito Magnet™ Helping Horse Owners Win the
War Against Mosquitoes
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Dec. 2001 |
Pharmaceuticals Available in SmartPaks!
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Dec. 20, 2000 |
Introducing SmartPak Equine, solving the supplement problem for horse owners, trainers
and barn managers |
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Introducing SmartPak Equine, solving the supplement problem for horse owners, trainers and barn managers |
Medfield, MA – The patent-pending SmartPak has profoundly changed the administration of equine nutritional
supplements. Customized for each horse, the SmartPak system provides daily servings of brand-name supplements in sealed containers
protected from sunlight, moisture and air. Designed for convenience, the daily-dose SmartPaks
have individual wells for each supplement, a peel-off top and come in a reusable dispenser drawer that stacks neatly in
stable feed rooms. With this unique approach, SmartPaks ensure freshness, accuracy and unequalled convenience.
Until now, supplements have been packaged in bulk containers, making their administration a time-consuming task prone to
dosing errors. In addition, failure to reseal bulk containers can reduce the potency of expensive
vitamins and minerals crucial to a horse's top performance. Customers design their custom SmartPak at www.SmartPakEquine.com or by phone at 1-800-461-8898. Once a customer has placed their SmartPak
order it is replenished automatically each month.
According to company founders Paal Gisholt and Becky Minard, both horse riders and owners, the SmartPak was inspired by
challenges of supplement administration. "A typical barn may have 35 horses that require an average of three supplements
each," Gisholt says. "That's 105 bulk supplements to be opened, measured, fed and resealed." Given the large volume
of work, supplements are frequently mis-measured, or worse, forgotten. Many are not resealed properly, exposing the supplements
to oxygen and moisture, seriously compromising their potency.
"The SmartPak completely eliminates these problems," Minard says. Each horse's daily dose of supplements comes in
a sealed container with individual compartments to prevent cross-contamination and reaction. "Everyone wins," says Minard.
" Owners love it because they know their horses are getting their
choice of name-brand supplements, in the exact amount, every day. Barn
managers love it because it is simple. There's nothing to measure or scoop, and the horse's name is on every pack."
Open for business since June 2000, SmartPakEquine.com is making its mark on
the supplement market. Attracting customers from across the country with their extensive product line of over 26 manufacturers,
reasonable prices and automatic replenishment system, SmartPak has been converting traditional bucket users at an exponential
rate.
The SmartPak is the flagship product of SmartPakEquine.com, incorporated in October 1999. SmartPakEquine.com is owned and
managed by riders and horse enthusiasts dedicated to providing high quality products for the care and good health of horses.
SmartPak Equine is a member of the National Animal Supplement Council certified to display the NASC Seal of Quality.
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Pharmaceuticals Available in SmartPaks!
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PEMBROKE, MA – (Dec. 2001) SmartPak Equine, which has transformed the feeding of equine nutritional supplements,
is now poised to revolutionize the feeding of prescription
pharmaceuticals for horses.
"Horse owners across the U.S. have been clamoring to add basic medications such as
bute, isoxsuprine and
Thyro-L to their SmartPaks. There are thousands of horses that require these daily meds, and owners face a lot
of hassle feeding these medications" states Becky Minard, Vice President of Marketing and life-long horse owner.
As a licensed pharmacy (MA Pharmacy #3053), SmartPak is now able to provide prescription medications in custom daily dose
packages shipped automatically every four weeks. To order medications, customers need only fax or mail a copy of a veterinarian's
prescription to SmartPak. With this new service, owners and barn managers won't have to waste valuable time grinding pills
and measuring doses for their horse's daily prescription medications. Customers will be able to order prescription meds
along with over-the-counter supplements, with everything packaged together in a single convenient SmartPak for the simplest
feeding possible.
According to Mike Tomlinson, DVM, the staff veterinarian at SmartPak Equine, this new offering will improve the quality
and consistency of horse care. "When vets administer therapeutic medications for horses, you always know that the effectiveness
of the treatment depends in large part on the consistency of the administration. You can't expect that a horse in need of
bute will thrive if the dosage varies from day to day, dependent on who is feeding in the barn. Or if the barn staff runs
out of a medication and skips a week, it can be a serious problem. SmartPak has been tested by owners, trainers and managers
across the country, and the system works. Deliveries are reliable, the dosages are consistent, and the products are kept
fresh. It makes a tremendous amount of sense to dispense pharmaceuticals in SmartPaks."
The new prescription pharmaceutical products can be ordered online at
www.SmartPakEquine.com. Prices for supplements and pharmaceuticals vary depending on the product ordered, but range
from $7 to $60/month.
Customized for each horse, the SmartPak system provides daily servings of brand-name supplements and pharmaceuticals in
sealed containers protected from sunlight, moisture and air. SmartPak provides a selection of 125 name-brand nutriceutical
supplements and prescription pharmaceutical products.
In addition to new pharmaceutical offerings, SmartPak has added several new over-the-counter products including
Cosequin by Nutramax Laboratories, Grand Complete
by Grand Meadows, Fastrack by Conklin, One AC
(for anhidrosis) by MPCO, Cell-Mass by
Uckele Animal Health, OptiMSM by Select the Best and
Relax Form by KR Naturals. For more information, visit the SmartPak website at www.SmartPakEquine.com or call 800-461-8898.
The SmartPak is the flagship product of SmartPak Equine, LLC, incorporated in October 1999. SmartPak is owned and managed
by riders and horse enthusiasts dedicated to providing high quality products for the care and good health of horses.
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SmartPak Equine, now offers The Mosquito Magnet™ |
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Helping Horse Owners Win the War Against Mosquitoes |
Pembroke, MA . It's bug season! And SmartPak Equine, now offers the latest and greatest in control of blood-feeding
insects. The MOSQUITO MAGNET, a fantastic new trap that works without harmful pesticides, can virtually eliminate
your mosquito population in six to eight weeks.
"Our customers won't believe how effective this product is – it actually attracts mosquitoes, no-see-ums and other
blood feeding insects, vacuums them up and dehydrates them. No pesticides. Self powered so you can put it out in the far
paddocks or anywhere it's needed," states Marketing Vice President, Rebecca Minard.
From January to November 2001, the USDA confirms 413 cases of clinical West Nile virus infections reported in horses from
19 states. 24% were fatal. West Nile is transmitted by mosquitoes.
The Mosquito Magnet has been proven effective at eradicating mosquitoes from challenging environments including the Florida
Everglades. The secret to the Magnet's success? Mosquitoes generally do not venture more than 200 yards from where they
hatch. Once the egg-laying females are trapped and killed, the mosquito population in the immediate area collapses in six
to eight weeks. Continued use of the Mosquito Magnet will remove mosquitoes brought in by the wind. Also controls no-see-ums,
sand flies and black flies but does not attract beneficial insects.
How does it work? Blood-feeding insects locate their prey by detecting the carbon dioxide we exhale. The Mosquito Magnet
emits carbon dioxide, heat, and moisture, and an octenol attractant. It silently vacuums the insects into a net where they
die of dehydration within 24 hours. Tested by the US Department of Agriculture and the CDC. Powered by propane. Place the
Mosquito Magnet in a remote, upwind location on your property. Empty the collection nets, refill the propane tank and attractant
every three weeks. Ideal for the barn or your backyard.
SmartPak Equine offers three models of the Mosquito Magnet – The Pro, The Freedom and The Liberty. The Pro
covers a 1 acre area and is industrial strength with metal housing and is the best pick for the barns or large properties
(price: $1295.00). The Freedom covers ¾ acre with plastic housing, great for barnyards or backyards (price: $795.00).
The Liberty is the newest model of the Mosquito Magnet and it covers ¾ acre, with plastic housing, and is powered
by electricity in addition to requiring a propane tank for CO 2 emission. This is a great, compact model for barnyards and
backyards (price: $495.00). Propane tank not included. As with all SmartSupplies, shipping is free with a SmartPak supplement
order or $4.95 when shipped alone.
The Mosquito Magnet is the latest in the new SmartSupplies tm product line offered by SmartPak Equine. SmartPak
Equine made their debut in the equine health care market with their flagship innovation, the SmartPak, providing name-brand
supplements and pharmaceuticals in custom, daily-dose packages. The new SmartSupplies product line includes hundreds
of popular and hard-to-find horse health care products from
fly spray and vet wrap to
Adequan and GastroGard.
For more information about the Mosquito Magnet, SmartPak, and SmartSupplies, visit the SmartPak Equine website at www.SmartPakEquine.com or call 800-461-8898.
SmartPak Equine is a proud member of the National Animal Supplement Council and Sponsor of the USEAGold Cup and American
Eventing Championships.
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SmartPak joins forces with ASPC and AMHR: |
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Offering Smart Solutions for Smaller Equines |
PLYMOUTH, MA – (Jan. 6, 2005) For owners of ponies and miniature horses, a balanced diet and proper supplementation
are just as an essential part of equine management as the pint sized wonders' larger counterparts. Relying on plastic bags,
Tupperware, or scooping from countless buckets with really tiny scoops, supplementing for the mighty mini's of the equine
world required owners to manually dose each animal every day - an arduous task for such petite ponies and mini's.
Not any more - SmartPaks can be a huge help for even the tiniest of trotters!
Recognizing the need for reliable and efficient feeding of supplements for all horses, regardless of stature, SmartPak Equine
has joined forces with the American Shetland Pony Club and the American Miniature Horse Registry in a pioneering sponsorship.
Providing innovative products and services for equine management, SmartPak is devoted to finding customized solutions to
every horse owner's needs: large or small.
"Naturally, we are thrilled about our partnership with the American Shetland Pony Club and Miniature Horse Registry," said
Jaralyn Gibson, vice president of new business development for SmartPak. "The ability to meet all of our customers' needs,
on a unique and diverse level, is very important to us. Offering smaller doses for ponies and miniature horses is just one
more way that we can make owners' lives easier." Recently celebrating their five year anniversary, the flexibility for customers
to individualize a supplement program for the specific needs of any horse is a cornerstone of the company's mantra.
Marianne Skillman, an owner of miniature horses for seventeen years, is a SmartPak user and has found the supplement system
both easy and practical for her miniature horse. " SmartPaks are so handy because Mischief Maker is away from home at a
training center right now," said Skillman, whose 6 year old stud, Mischief Maker, is registered in the AMHR. "Because mini's
are so susceptible to gaining weight, I always know that he's getting fed correctly and I don't have to worry."
The SmartPak system, a customized supplement program, allows
owners to select the highest quality, brand name supplements for their horses at specific doses in easy to use daily SmartPaks.
Miniature horse and pony owners can enjoy the same level of ease with SmartPaks as large horse owners, and still have the
flexibility to accommodate their pocket sized pals.
"With the time and energy I need to mix all the supplements, and then pay someone it to feed the miniatures, it is so much
easier, convenient, and ends up being cheaper to do it in SmartPaks," said Skillman. "And the dosages are so much more precise
than if someone else, or even if I were to do it myself."
More than just convenience, for Skillman, SmartPaks offer a piece of mind. "It is so convenient. When one of my horses got
injured, I grabbed a couple of SmartPaks and brought them with me to the vet," Skillman said. "In an emergency it was really
handy. I didn't have to worry about getting her the supplements she needed and packing them up with her. It was great that
they were there."
And when Mischeif Maker makes his debut in the combined driving circuit this spring, Skillman knows that his SmartPaks will
make showing that much easier for her. "Right now, he's on joint and multivitamin supplements to help him with the demands
of strenuous training and also to prepare him for when he starts competing again. When we do start going to shows, the SmartPaks
will be there and ready for when he needs them."
Owners of miniature horses and ponies can look forward to new services and products from SmartPak Equine specifically designed
for horses of small stature. Look online at SmartPakEquine.com
or speak to a product specialist at 1-800-461-8898 about custom supplement options as well as exciting new blankets, supplies,
and other products in miniature and pony sizes.
SmartPak Equine is a proud member of the National Animal Supplement Council certified to display the NASC Seal of
Quality.
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SmartPak Equine becomes official supplier to USEF |
PLYMOUTH, MA – (Feb. 25, 2005 ) SmartPak Equine™, provider of the patented daily-dose SmartPak supplement
service, is pleased to announce that the company is now an official supplier to the United States Equestrian Federation™.
"USEF and SmartPak both strive to promote the highest standards of horse care. Working with an organization like USEF is
a natural fit for us," stated company founder, Becky Minard.
SmartPak Equine, as many riders know, is the company that makes SmartPaks – your favorite horse nutritional supplements
packaged into custom daily doses, delivered straight to the barn automatically every month. With over 250 supplements and
a complete line of horse care supplies, SmartPak has become the company that horse owners turn to when they want high quality
products and exemplary service.
"We are delighted to have the opportunity to support the United States Equestrian Federation. Our supplement service is
used by many thousands of USEF members. We take a great deal of pride in the trust invested in us by these riders to help
them care for their horses and reach their goals,"stated Jaralyn Gibson, vice president of new business development for
SmartPak.
As part of this new relationship, SmartPak will be donating supplements to many of the US Team riders going to Athens. "SmartPak
is proud to be helping the USEF Team. Everyone at SmartPak will be rooting for these great athletes to bring home medals
and we wish them the best of luck!" said Gibson.
Since 2000, SmartPak Equine has made donations to more than 1,500 individual horse shows and events across the country,
from prominent events like Dressage at Devon, Washington International Horse Show or Galway Downs to hundreds of 4-H events,
Pony Club rallies, reining futurities and barrel races.
In addition to supporting hundreds of individual shows and events each year, SmartPak is also an official sponsor of the
American Eventing Championships, the USEA Gold Cup, and the American Riding Instructors Association.
"Team SmartPak" continues to grow, with more than 20 elite equestrian athletes from all riding disciplines working with
SmartPak. For more information about SmartPak, visit their website at
www.SmartPakEquine.com or call directly800-461-8898.
SmartPak Equine is a proud member of the National Animal Supplement Council certified to display the NASC Seal of
Quality.
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Olympic Equestrians to host course walk at Rolex Championship |
WHAT: While most of us only dream of running a four-star course, the next best thing is experiencing it through the
eyes and insights of Olympian equestrians! Attendees of the 2005 Rolex Kentucky CCI**** can do just that at the SmartPak
Equine-sponsored Course Walk with Kim Severson
and Amy Tryon. Severson and Tryon will offer their
tips and tactics for riding the toughest cross country course in the U.S. Everyone is welcome to attend this incredible
opportunity; just sign up at the SmartPak booth in advance, and receive a free SmartPak sample. Sign up sheets will also
be available at the start of the walk. In addition, Severson and Tryon will be signing autographs throughout the four-day
championship at the SmartPak Equine booth.
WHO: Kim Severson's recent career highlights include: 2004 Individual Olympic Silver Medalist; 2004 Team Olympic
Bronze Medalist; winner of 2004 and 2002 Rolex Kentucky CCI****; 2002 World Equestrian Games Team Gold Medalist; 2004 and
2002 USEA Leading Lady Rider; 2004 USEF Equestrian of the Year; 2002 and 2004 USEA Horse of the Year (Winsome Adante); 1999
Winner Rolex Kentucky CCI*** w/ Over the Limit.
Amy Tryon's career highlights include: 2004 Team Olympic Bronze Medalist; 2004 Chronicle of the Horse Horseman of
the Year; 2002 World Equestrian Games Team Gold Medalist; 4th 2004 Rolex Kentucky Olympic Modified Division; 3rd 2002 Rolex
CCI****; Team Gold and 4th Individual 1999 Pan Am Games.
SmartPak Equine is best known for its SmartPaks – nutritional supplements for horses packaged into custom daily doses.
With more than 250 supplements and a complete line of horse care supplies, SmartPak has developed a reputation for delivering
innovative products with outstanding service.
WHEN: Course Walk: April 28, 2005 (Meet at the start of X-Country; exact time to be posted on www.SmartPakEquine.com and at the SmartPak booth after ride times are posted) **Date and time subject
to postponement depending on ride times and availability**
WHERE: Rolex Championships: April 28 – May 1, 2005Rolex Championship USEF CCI**** Championship, The
Kentucky Horse Park; Lexington, Ky.
CONTACT: To schedule an interview with Severson and Tryon, contact Jaralyn Gibson at 774-773-1105 .
SmartPak Equine is a proud member of the National Animal Supplement Council and Sponsor of the USEAGold Cup and American
Eventing Championships.
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SmartPak receives Award for Innovation |
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Previous Winners of the Award Include Staples and Ben & Jerry’s Ice Cream |
PLYMOUTH, MA – (May 19, 2005) SmartPak Equine announced today that it has received a 2005 Innovation Award
from the Smaller Business Association of New England. SmartPak Equine,
best known for offering custom-packed nutritional supplements in its patented
SmartPak™ packaging, is the first equine company to receive this prestigious award.
The annual award recognizes New England-based businesses that have transformed innovative ideas into a company, product
or service that delivers proven value to customers. Past award winners include some of the most recognizable names in New
England business including Staples, Ben & Jerry's, Nantucket Nectars, Genzyme, Green Mountain Coffee and SmartFoods
Popcorn.
"We are thrilled that the Smaller Business Association of New England has recognized the valuable role SmartPaks play in
helping to make sure horses get fed properly," said Paal Gisholt, the company's president and CEO. "Every day our customers
tell us how much they appreciate how SmartPaks have simplified their lives. But it's particularly gratifying to be recognized
for innovation amongst the large number of innovative information technology and biotech companies we have here in New England."
"We are all just thrilled to have won this award for innovation," said Becky Minard, the company's founder and principal
inventor of SmartPak's patented feeding system. "But as proud as I am of the SmartPak, I think I am even prouder of the
innovative approaches our team has taken to customer care, which has allowed us to provide a level of service to
our customers that is without parallel in our industry."
About SmartPak
SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package,
the SmartPak. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They also
protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are automatically
shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system was officially
launched in June of 2000, and to date has provided more than 44 million custom-packed supplements to horses in every state
in the country.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Website. For more information about SmartPak, go to www.SmartPakEquine.com
or call toll free at (800) 461-8898.
About SBANE
SBANE is a nonprofit organization established in 1938 to promote and protect small businesses. Its 1,000 member companies
in six states range from sole-proprietorship service businesses and growing high technology firms to large manufacturing
plants.
SmartPak Equine is a proud member of the National Animal Supplement Council certified to display the NASC Seal of
Quality.
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Reining Champion Sandy Collier available for signing at Western States Horse Expo in Sacramento,
CA. |
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Sponsored by SmartPak Equine |
WHAT: Hundreds of eager equine enthusiasts flock to the Western States Horse Expo every year to soak up knowledge
from top professionals and enjoy a saturation of everything equine. As if this couldn't be topped, SmartPak Equine™
is offering something more for attendees this year - the opportunity to meet Reining Champion Sandy Collier up close and
personal! A member of Team SmartPak, Collier will be making appearances at the SmartPak booth all weekend to greet fans
and sign free photographs. Stop by to say hello, get free samples, ask questions and have a photo autographed by Collier!
All are welcome; giveaways are limited on a first come, first serve basis.
WHO: Collier is one of the world's leading competitors in Reining, a sport that has quickly amassed substantial influence
and popularity . A native of Buellton, Calif., Collier is the only woman to have won the coveted NRCHA title. Additional
career highlights include winning the Snaffle Bit Futurity in 1993, and multiple AQHA and NRCHA World Champion titles. Collier
will be giving three clinics throughout the weekend at the Western States Horse Expo on "The Working Cow Horse".
SmartPak is a proud sponsor of Collier, providing her with equine nutritional supplements on a monthly basis in SmartPaks
– the handy daily packages customized with a horse's supplements and pharmaceuticals. To keep her horses in top shape,
Collier uses Grand Meadows products in all of her SmartPaks. Grand Meadows is just one of the many manufacturers whose quality,
brand name products comprise the SmartPak line of more than 250 supplements.
WHEN: Signing with Sandy Collier: 3 p.m., Saturday, June 11
1:45 p.m., Sunday, June 12
WHERE:Western States Horse Expo : Thursday, June 10 – Sunday, June 12
SmartPak Equine Booth, #3419, Building C
Western States Horse Expo, held at the Cal Expo in Sacramento, Calif.
CONTACT : To schedule an interview with Collier, contact Nina Akerley at
774-773-1120 .
SmartPak Equine is a sponsor of the USEA Gold Cup and American Eventing Championships, and is a member of the National Animal
Supplement Council certified to display the NASC Seal of Quality.
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Collegiate Riding Programs benefit from SmartPak Equine University |
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Now Enrolling for the 2005-2006 Academic Year |
PLYMOUTH, MA – (June 28, 2005) SmartPak Equine announced today that it is accepting applications from collegiate
riding programs for the 2005-2006 academic year for its SmartPak University Program. Going on its second year, this program
offers collegiate riding programs the chance to raise money, get exclusive discounts on products and gain access to industry
experts.
"Many of us at SmartPak came from the ranks of the college riding community," said Becky Minard, vice president of marketing
for SmartPak. "We designed SmartPak University to specifically benefit college and university riding programs where anyone
affiliated with the team, such as instructors, boarders, parents, students and barn workers, are eligible."
Registering as a SmartPak University provides collegiate programs with:
- Money – An annual cash rebate of five percent on any new SmartPak order for any horse in the barn, be it a
boarder or a school horse.
- Discounts – 10 percent discount on a variety of products, including apparel, first aid products, leather care,
supplements, and more!
- Access to Industry Experts – Members of the Equine Quality Alliance can answer faculty and student questions
regarding their respective segments of the equine industry, and may offer educational seminars for students. This is a unique
chance for students to learn about horse products and career opportunities in the equine industry. University teams also
will be able to contact any of SmartPak's experienced product specialists to help you determine their barn's supplement
needs.
Schools currently enrolled include: Mount Holyoke College, Miami University of Ohio, Sweet Briar College and Lake Erie College.
Amy Chenault, the barn manager at Sweet Briar College, commented that as part of the SmartPak University program "we have
been able to fund equestrian events and other resources that wouldn't normally be available." In addition to the benefits
of the SmartPak University program, Chenault went on to say, "I trust the SmartPak system. You know that all the horses
are getting what they need and in the correct dosages."
To register, collegiate riding programs need to complete the SmartPak University registration card, available by calling
toll free at (800) 461-8898 or send an e-mail to
CustomerCare@SmartPakEquine.com.
About SmartPak
SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package,
the SmartPak™. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They
also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are
automatically shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system
was officially launched in June of 2000, and to date has provided more than 44 million custom-packed supplements to horses
in every state in the country.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Web site. For more information about SmartPak, go to www.SmartPakEquine.com
or call toll free at (800) 461-8898.
SmartPak Equine is a sponsor of the USEA Gold Cup and American Eventing Championships, and is a member of the National Animal
Supplement Council certified to display the NASC Seal of Quality.
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SmartPak Equine adds popular Justin Boots, to catalog |
PLYMOUTH , MA – (June 30, 2005) SmartPak Equine proudly announces the addition of a
Justin Boots, series to its catalog line. Renowned within the western riding community and recently making a bold
statement in the fashion world, Justin Boots are a hallmark of fashion and functionality for western boots. SmartPak is
thrilled to offer four unique styles of Justin Boots chosen for their exuberant, sharp looks and durability. Styles include
the Classic Men's Western, Ladies Western , Remuda Ladies Western and Remuda Men's Western boots.
These are not your every day western boots! The Remuda Western Boot for men and women, flaunt beautifully detailed bias
stitching from the crease of the toe all the way to the top of its full height. Featuring bright colors such as deep blue,
pink, light blue and wildfire orange, the Remuda boots are a step above the competition. Each b oot is pre-flexed
and offers the exclusive J-Flex comfort system. These boots were made for walking, whether you're strutting through the
urban jungle or about to wrangle yourself a cowboy or cowgirl!
For those who desire a more traditional look, the Ladies Western and Classic Men's Western boots have timeless style. Offered
in black or brown, their authentic look is adorned with meticulously designed stitching. The new Justin Boots are sure to
give all a fresh bounce to their step and are available in a wide range of sizes and widths. SmartPak Equine is now accepting
orders via its Web site at www.SmartPakEquine.com or by calling toll free at (800)-461-8898.
About SmartPak
SmartPak Equine is most well known for their patented SmartPak™, the individually labeled and sealed packs that contain
a horse's daily dosage of supplements. SmartPaks are automatically shipped every four weeks and can be sent to a home, office
or barn. With more than 250 supplements and a complete line of horse care and rider supplies, SmartPak has developed a reputation
for delivering innovative products with outstanding service.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Website. For more information about SmartPak, go to www.SmartPakEquine.com or call
toll free at (800) 461-8898.
SmartPak Equine is a sponsor of the USEA Gold Cup and American Eventing Championships, and is a member of the National Animal
Supplement Council certified to display the NASC Seal of Quality.
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SmartPak Equine Reaches $10K in donations towards Breast Cancer research and awareness
and extends its SmartPink?line
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PLYMOUTH, MA – (Aug. 12, 2005) In a mere three months since the launch of its exclusive
SmartPink™ product line to benefit breast cancer research, SmartPak Equine has donated over $10,000 to the
National Breast Cancer Foundation. The NBCF works to increase breast cancer survival rates through education and free access
to mammograms for those in need. With the popularity of the program, SmartPak is adding new winter turn-out and stable blankets
to round out a complete horse clothing line in SmartPink Plaid.
"The SmartPink program is a major milestone for our company," said Jaralyn Gibson, vice president of new business development
for SmartPak. "Giving back to the equine community has always been one of our most important corporate values. SmartPink
is a great way for riders to use their horse dollars to join the fight against breast cancer, and we are proud to be one
of the first equine businesses to offer such a program."
The SmartPink line of products includes fly sheets and fly masks, halters and now a complete line of all-weather horse clothing.
The SmartPink product line is made by Kensington Protective Products and is exclusive to SmartPak Equine. In addition to
the Pink Plaid Textilene, protective sheets available from SmartPak, the popularity and success of the program has lead
to an expansion of the product line to include new striking winter blankets in a matching SmartPink nylon fabric. The eye-catching
SmartPink Stable Blanket is designed with a fashionable European cut and 420 denier channel quilting to keep horses cozy
even in the coldest weather. The matching SmartPink Turnout is 100 percent waterproof and offers superior style and protection
with a Cool Plus Lining that wicks away moisture and prevents sweating.
SmartPak Equine plans to continue donating proceeds from the sale of the SmartPink line to breast cancer research. "The
response from our customers to both the product and the cause has been overwhelming," commented Paal Gisholt, president
and CEO of SmartPak. "In addition to supporting breast cancer research, our customers love the fact that they can coordinate
their horse's fly sheet, blankets, halter, fly mask and saddle pads with their own gear and garment bags. Some barns have
even adopted SmartPink as their official colors, although there is some debate over possible gender confusion among geldings
clad head to toe in SmartPink!"
Whether you have a mare or a gelding, you can check out the full line of SmartPink products and accessories on the SmartPak
Web site or by requesting a free catalog. A trusted retailer to thousands of equestrians, SmartPak Equine is best known
for its SmartPaks – nutritional supplements for horses
packaged into custom daily doses. With more than 300 supplements and a complete line of horse care supplies, SmartPak has
developed a reputation for delivering innovative products with outstanding service.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Web site.
For more information about SmartPak, go to www.SmartPakEquine.com or call toll
free at (800) 461-8898.
SmartPak Equine is a s ponsor of the USEA Gold Cup and American Eventing Championships, and is a member of the National
Animal Supplement Council certified to display the NASC Seal of Quality.
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SmartPak Equine offers aid to the victims of Hurricane Katrina |
PLYMOUTH, MA – (Sept. 7, 2005) In response to the recent disaster inflicted by Hurricane Katrina, SmartPak
Equine announced today that it will be offering free replacement SmartPaks and a 20% discount for victims of Katrina and
their animals. SmartPak will continue to ship orders as scheduled to all their customers and will redirect SmartPaks and
SmartSupplies to temporary addresses for displaced customers as needed.
"Our hearts go out to all who have been affected by this tragedy, people and animals alike," said Becky Minard, the company's
founder and principal inventor of SmartPak's patented feeding system.
"All of us here at SmartPak have been deeply moved by the plight of everyone in the Gulf Coast. During this difficult time,
we can only hope that our small gesture will help to lighten the load."
In addition to sending free SmartPaks and discounts towards replacing necessary supplies for horses, cats and dogs, SmartPak
Equine is doing its part to help all the victims of Hurricane Katrina by fundraising in house and donating the funds to
Direct Relief International, a nonprofit relief agency. SmartPak adds Hurricane Relief to its charitable donations, which
includes Tsunami Relief, Breast Cancer Research and Animal Rescue and Rehabilitation to name a few.
For more information on receiving replacement SmartPaks and discounts off replacement supplies, please contact SmartPak
Equine toll free at (800)-461-8898. While some restrictions do apply, please call and speak with a Product Specialist who
will be more than happy to assist in whatever way possible.
A trusted retailer to thousands of equestrians, SmartPak Equine is best known for its SmartPaks – nutritional supplements
for horses packaged into custom daily doses. With more than 300 supplements and a complete line of horse care supplies,
SmartPak has developed a reputation for delivering innovative products with outstanding service.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Website.
For more information about SmartPak, go to www.SmartPakEquine.com or call toll
free at (800)-461-8898.
SmartPak Equine is a proud member of the National Animal Supplement Council certified to display the NASC Seal of Quality.
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SmartPak Equine invites consumers to 'Get Smart; with new online library of Equine Health
and Nutrition articles
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PLYMOUTH, MA – (Sept. 30, 2005) SmartPak Equine proudly announced today the unveiling of it's new
Get Smart Library, a collection of educational articles authored by some of the nation's most highly regarded experts
in equine nutrition. The public can access the Get Smart Library on SmartPak Equine's Web site at
www.SmartPakEquine.com under "Get Smart Library."
Partnering with "The Horse", one of the nation's most authoritative publications in equine health and nutrition, the Get
Smart Library offers an extensive collection of articles that up until this point were not available to the general public.
Ranging from overviews to highly detailed analysis, the article topics include general nutrition, sports medicine and special
equine needs. The library will be consistently updated with new articles and information so visitors of the Web site can
enjoy a continuous supply of current information.
"SmartPak is devoted to being on the cutting edge of equine health care and nutrition, and we've always prided ourselves
on providing information to help owners make educated decisions regarding their horse's health," said president and CEO,
Paal Gisholt. "So much more is known today about how a horse's diet can alleviate nutritionally based problems and possibly
prevent them all together. Offering an online library of unbiased equine nutrition articles seemed like the perfect way
to stay informed and offer our customers access to a highly esteemed nutritional resource."
The Get Smart Library is an addition to the company's already extensive repertoire of services and resources available to
customers. As a responsible member of the National Animal Supplement Council, SmartPak offers detailed information on all
of its products including ingredient lists and guaranteed analyses. Don't trust all the hype? Read what other people think
about products in the SmartPak Product Reviews posted with each product! Moreover, the SmartPak Web site offers a glossary
of terms and definitions, toxicity warnings, and disease and special equine health care information under "Horse Health
Care Tips".
To access this information and the new Get Smart Library, simply go to www.SmartPakEquine.com
and enjoy an unabridged library full of equine knowledge and advice from the experts. The information is available to help
and guide consumers, but as always SmartPak recommends consulting with your veterinarian before making any changes to your
horse's diet.
About SmartPak
SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package,
the SmartPak™. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They
also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are
automatically shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system
was officially launched in June of 2000, and to date has provided more than 44 million custom-packed supplements to horses
in every state in the country.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog and
Web site. For more information about SmartPak, go to www.SmartPakEquine.com
or call toll free at (800) 461-8898.
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INC. Magazine Ranks SmartPak the sixth fastest growing Private Consumer Products company
in America |
PLYMOUTH, MA ?For the first time in the 22 years since Inc. Magazine began publishing the Inc. 500 list of America’s fastest growing private businesses, an equine business has been named
to the list. SmartPak Equine was ranked the 106th fastest-growing private business in America, and was the sixth fastest
growing consumer products company to make the list. With a growth rate of 868 percent in the last three years, SmartPak
has achieved a recognition never before attained by a company in the equine industry. According to editors, the SmartPak
business model is “half Expedia, half GNC.?BR>
Each year since 1983, Inc. has honored the fastest-growing private businesses in America with its Inc. 500 List. Past winners
include Microsoft, Oracle, Timberland, Domino’s Pizza, and hosts of other companies that went on to revolutionize the industries
in which they participate. To compile this year's list, the magazine contacted more than 500,000 businesses and pored over
the financial statements of qualified applicants. New members of the list must have an operating history of at least four
years and are ranked according to their average annual sales growth.
“The equine business is so competitive that to succeed you need to be different,?said Becky Minard, the company’s founder
and principal inventor of SmartPak’s patented feeding system, which simplifies administration of equine supplements. “We don’t
just sell great merchandise. We view our role as partnering with our clients to help them solve problems and get the maximum
enjoyment from their horse.?Minard attributes SmartPak’s fast growth to the ultra high level of service they provide their
clients. “We’ve hired the most talented, caring and committed team of professionals to lavish a Nordstrom-level of service
on our customers while our efficiency allows us to also offer excellent prices.?BR>
“We take the long view of the customer relationship, and encourage our product specialists to take whatever time they need
to go the extra mile for customers—even if that means referring them elsewhere,?added Paal Gisholt, the company’s CEO. “I can’t
tell you how often our customers tell us ‘finally, a company that really gets it.’”
Looking toward the future and aiming to sustain this high level of growth, SmartPak plans on extending its products and
services to include additional members of their customers?families. “Most of our customers own dogs, and we have been listening
carefully to their needs over these last years,?said Gisholt. “We have some exciting ideas on how we can simplify dog ownership
in the same way we have simplified the challenges of owning a horse.?SmartPak expects this new canine endeavor to surpass
their equine market some day.
Just how big is the equine market? According to a 2005 study1 conducted by Deloitte Consulting, LLC for the American Horse
Council, the horse industry in the United States contributes $39 billion in direct economic impact to the U.S. economy and
supports 1.4 million jobs on a full-time basis. When indirect and induced spending are included, the industry’s economic
impact reaches $102 billion. The study also estimates the horse population in this country has reached 9.2 million.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak system, the company offers a broad line of
horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web
site. For more information about SmartPak, go to www.SmartPakEquine.com or call toll free at (800) 461-8898.
1. The study, titled “The Economic Impact of the Horse Industry in the United States,?released in June 2005 is
the most comprehensive research document ever compiled on the American horse industry. Media can access a summary of the
report at www.horsecouncil.org.
SmartPak Equine is a member of the National Animal Supplement Council certified to display the NASC Seal of Quality.
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SmartPak Equine hires Gray as Medial Director and Staff Veterinarian
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PLYMOUTH, MA – (Jan. 12, 2006) SmartPak Equine is pleased to announce that Lydia Gray DVM, MA, has joined the
company as medical director and staff veterinarian. In this newly created position, Dr. Gray will help to direct
SmartCare™, SmartPak's new veterinary partnership program, provide technical support, direct research and
development, and enhance existing nutrition educational programs for both staff and customers.
"Dr. Gray brings a unique combination of medical training, clinical experience, and communications expertise," said president
and CEO, Paal Gisholt. "Her extensive connections within the veterinary community and horse industry will be an asset to
us as we launch SmartCare, our new veterinary partnership program that offers a simpler way for equine practitioners to
offer supplements to their clients."
Previously, Dr. Gray was executive director of the Illinois-based Hooved Animal Humane Society. In that position, she wrote
business plans and budgets, led fundraising with direct mail campaigns and grant-writing, educated members through the organization's
magazine and Web site, served as veterinarian and state-approved humane investigator.
Prior to working at HAHS, Dr. Gray was the first-ever director of Owner Education for the American Association of Equine
Practitioners. There she developed methods to deliver horse health information to owners, assisted with the delivery of
continuing education to members and nurtured relationships with students.
Dr. Gray came to AAEP from the Tremont Veterinary Clinic, where she practiced for five years after graduating with honors
from the University of Illinois College of Veterinary Medicine in 1994. She is a 1990 graduate of the University of Illinois
College of Agricultural, Consumer and Environmental Sciences, with Bronze Tablet honors. In 2002, Dr. Gray completed a Master's
Degree in Interpersonal and Organizational Communication at the University of Illinois at Springfield.
Elected to the American Veterinary Medical Association's Council on Communication in 2005, she also serves as the Communication
Section Coordinator for the association's Annual Convention. Dr. Gray currently chairs the Illinois State Veterinary Medical
Association's Educational Program Committee, which plans the association's annual meeting. She has been active in the Unwanted
Horse Coalition, a newly formed organization dedicated to reducing the number of unwanted horses and improving their welfare.
A horse owner and rider, Dr. Gray recently purchased a four-year-old Trakehner gelding that she plans to train and show
in dressage.
SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing,
Reining and have logged many miles trail riding. In addition to the SmartPak supplement system, the company offers a broad
line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company's catalog
and Web site.
For more information about SmartPak, go to www.SmartPakEquine.com or call toll
free at (800) 461-8898.
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SmartPak Equine's SmartBlue?continues charitable donations with focus on supporting Equine
Aid Charities
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PLYMOUTH, MA – (Jan. 31, 2006) In response to the wildly popular SmartPink?line, SmartPak Equine is proud to
announce the launch of its new SmartBlue?product line.
Proceeds from the net profit of every SmartBlue product sale will be donated to equine aid charities that promote the well
being of horses through rescue, rehabilitation, retirement and equine health research. The new SmartBlue products will be
available starting mid-March of 2006. “The popularity of the SmartPink line and the support that it engendered for breast
cancer awareness and research throughout the equestrian community was simply astounding,?reflected CEO and president of
SmartPak, Paal Gisholt. “We wanted to do more and felt that supporting the charities that help horses lead happy and healthy
lives was an equally rewarding choice for our new SmartBlue line.?SmartPak is hoping that the SmartBlue line will mimic
the success of their SmartPink line which has contributed over $20,000 to date to the National Breast Cancer Foundation.
Similar to the SmartPink line, SmartBlue products
include saddle pads, halters, equipment bags, a complete line of all-weather horse clothing and more! All are made from
durable Textiline?Ripstop or nylon in a flashy blue plaid design that will compliment every coat color. The SmartBlue product
line is made by Kensington Protective Products and is exclusive to SmartPak Equine.
“We are very excited about the new SmartBlue line and the opportunity to support equine aid charities,?said Becky Minard,
founder and vice president of marketing for SmartPak. A select group of equine aid charities will be chosen based on their
501(c)(3) status, reputation for ethical conduct, and sound financial and management practices. “Protecting and supporting
horses through the combined efforts of rescue, rehabilitation and research is so important and we are proud to give back
to the animals that we love. Plus, now my gelding, Westley, has the option of wearing a blanket that doesn’t clash with his
chestnut coat or offend his male ego!? For more information on SmartBlue products, visit the SmartPak Equine Web site at
www.SmartPakEquine.com or call toll free at (800) 461-8898.
Since its founding in June 2000, SmartPak Equine has emerged as the unquestioned leader in daily dose packaging of equine
medicines and nutritional products. SmartPak Equine is a member of the National Animal Supplement Council certified to display
the NASC Seal of Quality and was named to Inc. Magazine’s top 500 list of America’s fastest growing private businesses in
2005.
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Second Annual Rolex Course Walk with Olympians Kim Severson and Amy Tryon |
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Hosted by SmartPak Equine |
PLYMOUTH, MA – (Feb. 10, 2006) Last April, over 200 attendees joined SmartPak Equine at the start box of the
Rolex Kentucky Three-Day Event to absorb the wisdom of Olympians
Kim Severson and Amy Tryon. Encouraged
by the impressive crowd during last year’s event, SmartPak is pleased to announce its plans for a second annual Rolex Course
Walk with Severson and Tryon. The event is free of charge and all are welcome to attend.
“The Rolex CCI**** is such a unique competition and we are thrilled to be able to offer spectators another course walk with
Kim and Amy,?said Jaralyn Gibson Finn, vice president of new business development. “We were fortunate that Kim and Amy chose
to brave the inclement weather last year and are honored that they have agreed to work with us to put on another course
walk this year.?
This year’s Rolex Kentucky Three-Day Event will be especially interesting as it will be the first opportunity for riders
to compete in the short format at this level in the United States. Severson and Tryon will be addressing their tactics and
theologies in riding the challenging cross country course from start box to finish. Attendees are welcome to participate
and ask questions as the formidable speakers give a step-by-step analysis of riding the course.
Kim Severson is a 2004 Individual Olympic Silver Medalist as well as a Team Olympic Bronze Medalist. She is the winner of
the 1999, 2002, 2004 and 2005 Rolex Kentucky CCI****. The USEA named her their Leading Lady rider in 2002, 2004 and 2005.
Her famous partner of previous years, Winsome Adante, was named the 2002, 2004 and 2005 Horse of the Year by the USEA making
him the second highest scoring horse in the history of U.S. eventing.
Amy Tryon’s highlights include a tenth place finish at last year’s Rolex Kentucky International three day event with Poggio
II and a fourth place finish with My Beau in 2004. She joins Severson as a 2004 Team Olympic Bronze Medalist and a Team
Gold Medalist at the World Equestrian Games Team in 2002. In addition, the Chronicle of the Horse named her their Horseman
of the Year in 2004.
Interested parties are encouraged to pre-register with SmartPak by emailing Nina Akerley at
nakerley@SmartPakEquine.com with a subject line of “Rolex Course Walk Sign-Up? On Thursday, April 27th, attendees
should stop by the SmartPak Equine tent to check-in or sign-up and receive complimentary gifts (limited amounts available
based on a first come basis). The start time of the course walk will depend on Amy and Kim's ride times and will be announced
via email to those that pre-register on the SmartPak Web site.
For more information on SmartPak, visit their Web site at www.SmartPakEquine.com
or call toll free at (800) 461-8898.
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SmartPak announces SmartCare?Veterinary Partnership Program led by new medical director,
Dr. Lydia Gray
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PLYMOUTH, MA – (Feb. 14, 2006) SmartPak Equine, the leader in daily dose packaging of equine medicines and
nutritional products, is pleased to announce the launch of its new
SmartCare™ veterinary partnership program. With SmartCare, veterinarians can provide their clients with the
benefits of the patented SmartPak supplement service, while streamlining the commercial sale of daily supplements and medications.
Heading up the program is Lydia F. Gray, DVM, MA, who recently joined SmartPak as their medical director and staff veterinarian.
"I am delighted to be working with SmartPak and eager to get this one-of-a kind veterinary partnership program into the
hands of equine practitioners," said Dr. Gray, previously the executive director of the Hooved Animal Humane Society in
Woodstock, IL, and former Director of Owner Education for the American Association of Equine Practitioners in Lexington,
KY. "The SmartCare program offers so many advantages. It's a simple way to supplement practice income that requires no investment
in inventory and no billing. The best part is that SmartCare helps veterinarians deliver better care by ensuring compliance
with recommendations and providing oversight of supplement usage."
To get started, veterinarians simply enroll in the program and receive their unique vet code. With every new horse they
get started on SmartPak supplements using this code, veterinarians earn a profit and the oversight portion of the program
begins.
The veterinarian and client have over 200 brand name supplements from which to create a custom nutritional program for each
horse, including products such as Cosequin, and Strongid C2X ™. Additionally, when veterinarians sell Strongid C2X
daily de-wormer to their clients through SmartCare, their clients are eligible for participation in the Pfizer PreventiCare™
program.
"The benefit of the SmartCare program is both reducing overhead and inventory while also having the ability to oversee client
accounts," said Dr. Jeffrey Beshear of Old Dominion Equine Associates in Keswick, VA, who has also been a SmartPak customer
since February of 2004 . "I like having the flexibility that the program allows to make switches between different products
for clients almost instantaneously based on the horse's progress. I love that it makes me look smart in front of owners,
and at the same time the clients have access to their account and can make changes so it's a mutual benefit."
Each month, in addition to their profit check, veterinarians receive a list of their clients that are in the SmartCare program
along with the supplements and medications their clients' horses are receiving. A new SmartCare Web site exclusively for
enrolled veterinarians allows for easy, accessible observation of their clients' feeding regimens. With benefits for both
the veterinarian and horse owner, SmartCare enhances the veterinary-client-patient relationship without the addition of
costly fees or complicated inventory programs.
"I want my clients' horses to get the supplements that I recommend every day and SmartPaks help that immensely," said Dr.
Chad Brown of Veterinary Livestock Services in Huntington, WV. "The daily customized Paks along with the ease of administration
and compliance is huge, that sets it apart. That's why we like SmartCare. It makes sense for both the client and for us."
Interested veterinarians should contact SmartPak and request a free introductory kit which includes registration forms,
fact sheets and the latest catalog. Horse owners who wish to take advantage of this unique program should ask their veterinarian
if they have registered as a SmartCare veterinarian.
For more information about SmartPak, go to www.SmartPakEquine.com or call toll
free at (800) 461-8898.
Several criteria exist for eligibility in the Pfizer PreventiCare program, one of which
is that the horse owner must purchase Strongid
directly from their veterinarian. Since under SmartCare the Strongid is being sold by the veterinarian, such sales satisfy
Pfizer's requirement that Strongid be purchased from the veterinarian as outlined in the PreventiCare Terms and Conditions.
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2006 USEA HORSE OF THE YEAR AWARD TO BE SPONSORED BY SMARTPAK EQUINE
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PLYMOUTH, MA – (March 8, 2006) For the first time ever, SmartPak Equine will be sponsoring the United States Eventing Association's coveted Horse of the Year Award for 2006. Honoring the horse
that has accumulated the most points over a competition year, the USEA Horse of the Year award has been bestowed on some
of the sport's most legendary athletes including Winsome Adante, Windfall II and The Foreman. The winner will receive $1,000
plus a year's worth of supplements in SmartPaks!
"To be named the Horse of the Year is an outstanding accomplishment," said Jaralyn Gibson Finn, vice president of new business
development for SmartPak. "It requires an extraordinary level of dedication and attention to every detail. We are honored
to sponsor this award in recognition of not just the horse, but the entire team that works together to achieve this pinnacle
of success."
To maintain the level of peak performance that a Horse of the Year requires, many past recipients have relied on SmartPaks
to simplify the administration of the supplements their horses need to be at their best. Olympic athletes such as Kim Severson,
Bruce Davidson, and Amy Tryon all have their horses' supplements shipped automatically to their barn in SmartPaks. Individualized
to meet a horse's needs, the award winning SmartPak system allows for customized dosages and the flexibility to change products
and shipping schedules. With over 250 name brand products to choose from, providing optimum nutrition for horses at this
level is the easiest part of their regimen!
"The USEA Horse of the Year title is the most sought after on our Leaderboard," said the USEA's Chief Executive Officer,
Jo Whitehouse. "Our thanks to SmartPak for helping us honor this year's winner. As one of the industry's leading retailers
of quality horse care products and the patented SmartPak, they certainly know a thing or two about excellence."
The Horse of the Year award is presented during the USEA's Annual Meeting and Convention in December. Hundreds of representatives
and competitors from across the country converge to celebrate the accomplishments of their contemporaries and discuss topics
and issues of the sport . The 2006 Convention will be held December 7-10 in the Hyatt at Union Station in St. Louis, Missouri.
For more information, visit the USEA website at www.useventing.com.
For more information about SmartPak, go to www.SmartPakEquine.com or call toll
free at (800) 461-8898.
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Official day and time announced for the 2nd annual Course Walk with Kim Severson and Amy
Tryon |
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Hosted by SmartPak Equine |
PLYMOUTH, MA – (April 22, 2006) SmartPak Equine has released official details for their 2nd Annual Course Walk with Kim Severson and Amy Tryon at the Rolex Kentucky Three-Day event,. The
course walk will begin at the start box of the cross country course at 2:00 PM on Thursday, April 27, 2006, rain
or shine. Propelled by the success of the event in 2005, this year’s course walk has received an outstanding response with
nearly five times as many pre-registered individuals than the year before.
Due to the overwhelming popularity of the event, space is limited to ensure a quality experience for attendees. Pre-registered
individuals are encouraged to check-in at the SmartPak booth Thursday morning to secure their reservation and receive their
free gift bag. All members of the press are welcome to attend.
For more information about the event contact Nina Akerley via email at NAkerley@SmartPakEquine.com
or 774-773-1120.
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SmartPak introduces the SmartPak Canine System for dogs |
PLYMOUTH, MA (June 22, 2006) – SmartPak introduces a revolutionary way to feed our dogs with the introduction
of the SmartPak Canine system. Six years ago, SmartPak's innovation
changed the way horses are fed supplements and medications. Today, SmartPak applies that same concept and ingenuity to the
way we care for our dogs.
SmartPaks for dogs help solve several problems facing dog owners today. They help manage the epidemic of canine obesity
by controlling portion size. They provide the freshest and most wholesome food available on the market. And they simplify
the feeding process, essentially putting feeding on auto-pilot.
Company founders Paal Gisholt and Becky Minard were inspired to launch the product by their labrador retriever "Tally" who
had grown increasingly overweight. After trying several diets, the couple realized that the main issue was portion control.
"Turns out, members of our family couldn't resist topping off the cup when Tally stared up with her pathetic 'I'm starving'
gaze."
Recognizing the benefit of portion control, they turned to the SmartPak to offer owners portion control and other feeding
solutions for their dogs in one simple answer. "It answers so many problems for busy pet owners," says Gisholt. "There's
no longer a need to worry about whether or not your dog is getting the proper nutrition, the freshest food or the right
amount. And from a convenience standpoint, there's no need to worry about running out of food at an inopportune time or
dealing with those big, messy bags of dog food."
In consultation with leading pet nutritionists, SmartPak developed LiveSmart™
Holistic Dog Food, made of pure human-grade ingredients. The company has also partnered with leading dog food brands
in the industry, including Newman's Own. "We are
committed to providing only the highest quality dog food on the market," said Gisholt.
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SmartPak announces Grand Opening of First Retail Store |
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New SmartPak Store will host special grand opening events on August
5th and 6th |
PLYMOUTH, MA (July 20, 2006) – SmartPak proudly announces the grand opening of its first ever retail store
which will be opening its doors on August 1 st. The store, located in Natick, MA, plans to celebrate the occasion by hosting
special events during its first weekend including free give-aways, raffles, fun events and demonstrations for pet enthusiasts.
Featuring a wide array of the newest and most innovative products for horse, rider and dog, the
SmartPak Store also offers the opportunity to talk to a representative about equine or canine nutrition and place
orders for the company's patented SmartPak™.
"Opening the SmartPak Store has been a great aspiration of ours, and we have been working hard to bring this to fruition,"
said Becky Minard, SmartPak's founder and vice president of marketing. "The opportunity to greet our customers face to face
and personally interact with them on a more consistent basis is the next step for us in offering unparalleled service. The
SmartPak store provides the perfect venue. We are excited to bring
an even greater level of customer service coupled with the ultimate shopping experience to our customers."
The Grand Opening celebrations on August 5 th and 6 th will kick off a month of special events and promotions. Throughout
August, the new store will tailor to different themes each week including pet nutrition, equipment care and fashion. Special
highlights include veterinary and vendor guest appearances, demonstrations, raffle prizes and a tack trade-in for charity.
A schedule of the events and details about the themed weekends will be available at the
SmartPak Store and included in weekly newsletter emails.
While the SmartPak Store will offer all of the great products featured in the catalog, the store's staff is eager to create
a unique shopping experience for its customers.
"We are looking forward to setting a new standard in customer service and building close relationships with each of our
customers," said Jennifer Bagley, the SmartPak Store manager and an accomplished eventer. "We plan on offering the same
stunning level of customer service that our customers have come to expect when calling our toll free line, plus the ability
to talk in person to a knowledgeable representative who will help answer any questions and find the perfect products for
you and your horse or dog."
Interested media are encouraged to contact Nina Akerley at 774-773-1120 or via email at
nakerley@SmartPak.comfor details on the special grand opening events or to schedule an interview.
To read more about SmartPak or sign up for the weekly newsletters, visit their website at
www.SmartPak.com or call toll free 800-461-8898.
The SmartPak Store is the first ever retail store for SmartPak, a company renowned for providing equine and canine medicines
and nutritional products in handy daily dose packages. Located at 30 Worcester Street in Natick, MA, the store will be open
seven days a week (Monday through Wednesday and Saturday from 9am to 6pm, Thursday and Friday from 9am to 9pm, and Sunday
from 11am to 5 pm.) For more information, call the SmartPak Store at 508-651-0045.
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Grand Opening Weekend |
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Special Guests Highlight Weekend Event |
NATICK, MA (August 22, 2006) – SmartPak is pleased to report a successful grand opening of their
first ever retail store with special guests helping to commence the
celebrations. Attracting a steady flow of customers, the SmartPak Store has quickly established itself as a local resource
for horse and dog enthusiasts.
"The SmartPak Store is great and they are doing a really nice job," said Olympian, Dorothy Morkis of Dover, MA, who is a
regular at the SmartPak Store. "The prices are great and it's nice to have options. I've already been there four times!"
Special guests helped create a festive atmosphere at the store's grand opening and highlighted the weekend's focus on charity
and community involvement. Local charity organizations, Bay State Equine Rescue and CANTER New England, displayed pictures
of adoptable horses and provided information to curious customers. Items from the popular SmartBlue™ line, whose sale
benefits equine aid charities, were raffled off throughout the weekend.
Joining the equine charities was Baypath Humane Society of Hopkinton, who brought along puppies and kittens from their shelter
to play. Two puppies, Envy and Midge, were successfully adopted over the weekend. As a special offer during the grand opening
month of August, SmartPak offered each charity a free month's supply of SmartPaks for any animal adopted through these organizations.
"We are just thrilled with this, our first foray into serving our customers via a retail store," said Paal Gisholt, CEO
and President of SmartPak."We put a lot of effort into creating a unique and enjoyable experience, and it was gratifying
to hear how much our customers appreciated our efforts to make their shopping experience productive and fun. We've been
expanding our selection of leading name brand clothing, footwear, tack and barn essentials for some time now, but the breadth
of our offerings really show when customers visit the store."
Like the catalog and
Web site, the SmartPak Store is designed to make shopping
for horses and dogs easier. A convenient kiosk station allows customers to order SmartPaks or make adjustments to existing
orders. Knowledgeable staff and nutrition resources are on hand to answer questions.
Featuring two substantial floors of horse and dog products, rider apparel, an extensive clearance section and more, the
SmartPak Store offers the opportunity to peruse all the great products normally found in the catalog. Situated on Route
9 at the Natick-Wellesley line, the SmartPak Store is open seven days a week and open late on Thursdays and Fridays so customers
can pick up those last minute must haves.
SmartPak will continue to host special events at the SmartPak Store
to serve as a venue for great shopping and learning more about smarter horse and dog care! For more information or to schedule
a visit to the SmartPak Store, please contact Nina Akerley at 774-773-1120 or NAkerley@SmartPak.com.
To learn more about SmartPak, visit their Web site at www.SmartPak.com or call toll
free 800-461-8898.
The SmartPak Store is the first ever retail store for SmartPak, a company renowned for providing equine and canine medicines
and nutritional products in handy daily dose packages. Located at 30 Worcester Street in Natick, MA, the store is open seven
days a week (Monday through Wednesday and Saturday from 9am to 6pm, Thursday and Friday from 9am to 9pm, and Sunday from
11am to 5 pm). For more information, call the SmartPak Store at 508-651-0045.
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Lilly and Dakota are tops among dog names in the U.S. |
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SmartPak Canine releases most popular dog names for '06 |
PLYMOUTH, MA (August 24, 2006) - Move over Spot! When it comes to naming their canine family members, it
seems Molly, Max and Maggie are top-dog these days.
According to SmartPak Canine, a catalog company providing unique solutions for canine health and wellness, the top ten most
popular dog names for 2006 are as follows:
- Molly
- Max
- Maggie
- Jake
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